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SYNECTICS Presented by Gretchen Chern & Rebecca Mahl
HISTORY Developed by George M. Prince & " Bill Gordon in the 1950s Recorded and analyzed innovation sessions “Success” deﬁned as getting a creative solution that the group was committed to implement Set up Synectics Inc. (now Synecticsworld) in 1960! 2
METHOD synectics –Greek term synectikos! Joining together of different and apparently irrelevant elements into a uniﬁed whole.! Combines group interaction rules with a creative process centered around the use of metaphor and drawing analogies from diverse disciplines. 3
METHOD Synectic Triggor Mechanisms Add Transfer Change Style Distort Prevaricate Subtract Empathize Substitute Disguise Analogize Repeat Animate Fragment Contradict Hybridize Combine Superimpose Isolate Parody Metamorphose Symbolize Mythologize Fantasize Key Idea: new thoughts, designs, and inventions can be generated by applying Synectic trigger mechanisms. 4
METHOD Synectic Think Cycle / Synectic Three R’s Referring: The general subject and speciﬁc problem is deﬁned. (research/background) Reﬂecting: Imaginative manipulation of the problem, exploring alternatives, possible solutions, and translations of various types. Reconstruction: Reinventing or transforming. Taking apart the problem or its existing solution and assembling it a different way. (involves Synectic trigger mechanisms) 5
PROBLEM How can we help make recycling a habitual part of daily life? ! 6
EXAMPLE SOLUTION Attributes of water bottle:Holds water, ﬂexible, plastic, clear, blue,opens on top, top screws on, provideshydration to people"Helping to make recycling a daily habit islike a water bottle because…you need transparency to show people whatis in the bins, how it works and where itemsare going…so you could make bins transparent andinclude clear directions and informationabout the process 7
CLASS EXERCISE Step 1:Count off in threes(1,2,3, repeat) tomake three groupsStep 2:Spin the wheel toﬁnd the metaphorfor your group 8
CLASS EXERCISE Step 3:List attributes of metaphor individually (3 min)Step 4:Discuss attributes with group (5 min)Step 5:The problem is like this object because… (5 min)Step 6:Discuss as a group (12 min)Record main connections and build off ideas of othersShare ideas with class 9