The document provides a checklist of techniques for generating new ideas called OSBORNE CHECKLIST. The checklist includes 12 techniques: substitute, combine, adapt, magnify, modify, put to another use, eliminate, rearrange, and reverse. Each technique is accompanied by questions to prompt new ideas.

1. OSBORNE CHECKLIST

2. SCAMMPERR = S UBSITUTE C OMBINE A DAPT M AGNIFY M ODIFY P UT TO ANOTHER USE E LIMINATE R EARRANGE R EVERSE

3. SUBSTITUTE Who else instead? What else instead? Other ingredient? Other material? Other process? Other power? Other place? Other approach?

4. COMBINE How about a blend, an alloy, an assortment, an ensemble? Combine units? Combine purposes? Combine appeals? Combine ideas?

5. ADAPT What else is like this? What other idea does this suggest? Does the past offer parallel? What could I copy? Whom could I emulate?

6. MAGNIFY What to add? More time? Greater frequency? Stronger? Higher? Longer? Thicker? Extra Value? Duplicate? Multiply? Exaggerate?

7. MODIFY New twist? Change meaning, color, motion, sound, odor, form, shape? Other shapes?

8. PUT TO OTHER USE New ways to use as is? Other uses if modified?

9. ELIMINATE What to subtract? Smaller? Condensed? Miniature? Lower? Shorter? Lighter? Omit? Streamline? Split up? Understate?

10. REARRANGE Interchange components? Other pattern? Other layout? Other sequence? Transpose cause and effect? Change pace? Change schedule?

11. REVERSE Transpose positive and negative? How about opposites? Turn it backward? Turn it upside down? Reverse roles? Change shoes? Turn tables? Turn other cheek?