Janis Melkis @ European Innovation Academy Summer Session 2013

1. It's All About Content
Janis Melkis
Mobile Content & Services
Samsung Electronics Baltics

2. Agenda
Where is Samsung heading?
How to make it BIG?
Helpful tools from Samsung

3. Year 2020
Where is Samsung heading?

6. Mobile controled washer-dryer
Android Fridge

7. How to make it big, now?
Insights & suggestions

8. Focus: Local vs Global
• Utilize Samsng specific technologies
S-Pen
Smart TV interconectivity
(WebAPI, AllShare)
Group Play (Chord)
ChatON
• Local focus
• Be showcased and Featured globaly
• Grow massive user base
http://www.qminderapp.com
Mobile check in
Plug&Play using
retail TVs, Tablets, Smartphones
Cloud based, wire-free customer queing solution
Pilot in Baltics, planned expansion globaly
WomanLOG
23 languages
100+ countries
Regulary featured

9. Focus: Local vs Global
Example: Multi – user note taking
http://www.classnote.me/
• Be Featured in SamsungApps localy
• 3x-8x increased downloads vs non-
featured apps
Suggestion:
• Focus on education content and
apps for teachers and students
(Schools go through digital modernization,
buy hardware but lack software)
Samsung School
Strong growth
no. of digital
classrooms
Demand growing
for tools and
subject specific
apps

10. Maximize user growth before attracting investors
• Participate and WIN in multiple startup events = publicity
• Growing user base = proof for Your potential
Feature specific on-line competitions
http://developer.samsung.com
Prize budget: 800k USD
+ Global promotion
Publishing for Indie Game developers
Up to 100% revenue share
Global promotions / PR

11. Tools to help your solutions?

12. Developer
Tech
Docs
Libraries
from
Samsung
Discussion
Board
http://developer.samsung.com
Development Support Testing Support Sales Support

13. http://developer.samsung.com
Development Support Testing Support Sales Support
Libraries from Samsung

14. http://developer.samsung.com
Development Support Testing Support Sales Support
Will your app work properly
in the various android versions and devices?
Does the emulator satisfy all your needs
for application development?

15. http://developer.samsung.com/remotetestlab/
Development Support Testing Support Sales Support

16. Development Support Testing Support Sales Support
Now, using Samsung Apps,
your application is available throughout the world.
Samsung Apps is ready for you.
http://seller.samsungapps.com

17. Development Support Testing Support Sales Support
http://seller.samsungapps.com
Find all information you need
through Samsung Web Site
Janis Melkis
j.melkis@partner.samsung.com
+371 29 33 55 11