Moving Forward with Mobile<br />Olivia Spain, VP Mobile<br />July, 11 2011<br />
Growth of Smart Phones<br />Within the next 5 years, virtually all phones sold will be smart phones. (Mobile Trends)<br />
Web Access<br />By 2013, mobile phones will overtake PCs as most common Web access device worldwide<br />
1/3 of smartphone users launch apps before getting out of bed.<br />App Usage<br />
Smartphones for K-12 Students<br />44%<br />13-17:<br />of high school students have access to a smartphone<br />Fastest g...
To Most of Today’s Students, Mobile has Always Been There<br />
Today’s student is different than just five years ago<br />Active<br />Connected<br />Mobile<br />
Access to knowledge<br />
Revolution not Evolution<br />Reframing the conversation:<br />Notion of mobile is only 2-3 years old<br />Own personal en...
Mobile Device Capabilities<br />Challenging our ideas of usage<br />Multi touch<br />Access to internet at high speed<br /...
Why Mobile Learning<br />Individualized learning<br />Learning is fun<br />Collaborative and interactive<br />Attendance a...
Getting Started, A Balancing Act<br />Moving Too Fast:<br /><ul><li>Miss important steps
Unbalanced adoption
Poor user experience (teachers and students)
Poor results
Policy confusion</li></ul>Moving Too Slow:<br /><ul><li>Teachers go at it alone
Students use devices for non-academic purposes
Always playing catch up
Hard to change direction when you over-plan</li></ul>The Right Balance:<br /><ul><li>Technology readiness
Professional Development and Support
Acceptable Use Policy in place
 Measurement is part of the process
Plan for agility
Plan to understand evolving needs</li></li></ul><li>Key Considerations<br />Modeling<br />Usage<br />Internal<br />Readine...
Modeling Usage<br />Embrace social media<br />Communication Channels<br />PR/Brand Establishment<br />Setting an example<b...
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K-12 Leadership Roundtable: Moving Forward with Mobile

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  • Data from 2009 Frost &amp; Sullivan analysis
  • Data from 2009 Morgan Stanley study
  • Graphic from April 2011 Zokem research (as viewed on ReadWriteWeb)Quotedata from Xcube labs infographic, see also http://www.redmondpie.com/one-third-of-americans-use-smartphone-apps-before-they-even-get-out-of-bed-in-morning/
  • Data from Sesame Workshop, Comscore, Joan Ganz Cooney Center
  •  
  • Just a quick look at this team and you will find no rookiesSpent my first 6 months building the teamBroad experience across the teamPrivate companies (entrepreneurial)Running large scale organizations (metrics-driven)Development experience includesIn-house developmentManaging subcontracted development relationshipsLot of experience in all functional areasCore of strong operational executionProvide us the ability to focus on longer-term, more strategic issues
  • Just a quick look at this team and you will find no rookiesSpent my first 6 months building the teamBroad experience across the teamPrivate companies (entrepreneurial)Running large scale organizations (metrics-driven)Development experience includesIn-house developmentManaging subcontracted development relationshipsLot of experience in all functional areasCore of strong operational executionProvide us the ability to focus on longer-term, more strategic issues
  • Just a quick look at this team and you will find no rookiesSpent my first 6 months building the teamBroad experience across the teamPrivate companies (entrepreneurial)Running large scale organizations (metrics-driven)Development experience includesIn-house developmentManaging subcontracted development relationshipsLot of experience in all functional areasCore of strong operational executionProvide us the ability to focus on longer-term, more strategic issues
  • Just a quick look at this team and you will find no rookiesSpent my first 6 months building the teamBroad experience across the teamPrivate companies (entrepreneurial)Running large scale organizations (metrics-driven)Development experience includesIn-house developmentManaging subcontracted development relationshipsLot of experience in all functional areasCore of strong operational executionProvide us the ability to focus on longer-term, more strategic issues
  • K-12 Leadership Roundtable: Moving Forward with Mobile

    1. 1. Moving Forward with Mobile<br />Olivia Spain, VP Mobile<br />July, 11 2011<br />
    2. 2. Growth of Smart Phones<br />Within the next 5 years, virtually all phones sold will be smart phones. (Mobile Trends)<br />
    3. 3. Web Access<br />By 2013, mobile phones will overtake PCs as most common Web access device worldwide<br />
    4. 4. 1/3 of smartphone users launch apps before getting out of bed.<br />App Usage<br />
    5. 5. Smartphones for K-12 Students<br />44%<br />13-17:<br />of high school students have access to a smartphone<br />Fastest growing <br />age segment for smartphones in 2010<br />10<br />62%<br />Minutes of talk<br />of K-12 students prefer mobile devices over laptops for learning and media<br />20<br />Minutes of media consumption<br />
    6. 6. To Most of Today’s Students, Mobile has Always Been There<br />
    7. 7. Today’s student is different than just five years ago<br />Active<br />Connected<br />Mobile<br />
    8. 8. Access to knowledge<br />
    9. 9. Revolution not Evolution<br />Reframing the conversation:<br />Notion of mobile is only 2-3 years old<br />Own personal environment<br />Mobile-first approach to software development<br />
    10. 10. Mobile Device Capabilities<br />Challenging our ideas of usage<br />Multi touch<br />Access to internet at high speed<br />Capability for sensing motion and <br /> orientation<br />Location awareness<br />Media Capabilities<br />
    11. 11. Why Mobile Learning<br />Individualized learning<br />Learning is fun<br />Collaborative and interactive<br />Attendance and participation<br />Engagement<br />
    12. 12. Getting Started, A Balancing Act<br />Moving Too Fast:<br /><ul><li>Miss important steps
    13. 13. Unbalanced adoption
    14. 14. Poor user experience (teachers and students)
    15. 15. Poor results
    16. 16. Policy confusion</li></ul>Moving Too Slow:<br /><ul><li>Teachers go at it alone
    17. 17. Students use devices for non-academic purposes
    18. 18. Always playing catch up
    19. 19. Hard to change direction when you over-plan</li></ul>The Right Balance:<br /><ul><li>Technology readiness
    20. 20. Professional Development and Support
    21. 21. Acceptable Use Policy in place
    22. 22. Measurement is part of the process
    23. 23. Plan for agility
    24. 24. Plan to understand evolving needs</li></li></ul><li>Key Considerations<br />Modeling<br />Usage<br />Internal<br />Readiness<br />Professional <br />Development<br />& Support<br />Assessment & Ongoing Strategy<br />
    25. 25. Modeling Usage<br />Embrace social media<br />Communication Channels<br />PR/Brand Establishment<br />Setting an example<br />Support<br />
    26. 26. What to do about Devices?<br />Reconceptualize them as anytime, anywhere data collection, content creation, and learning tools<br />Portability<br />Low learning curve<br />Cost<br />95% + functionality<br />Fun and collaborative<br />The switch to personal mobile devices has moved the focus away from getting information to learning and asking questions.<br />
    27. 27. Internal Readiness <br />Technology<br />Network Access<br />Power/Charging Stations<br />Device Support<br />LMS, Apps, etc.<br />Policy<br /><ul><li>Acceptable Use Policy
    28. 28. Disciplinary Action
    29. 29. Student Involvement
    30. 30. BYOD vs. 1:1
    31. 31. Support </li></li></ul><li>Professional Development and Support<br />Adoption of LMS<br />Training<br />Examples<br />Evaluations<br />Usage outside of classroom<br />Resources<br />
    32. 32. K-12 Mobile Learning Resources<br />K-12 Mobile Learning Blog<br />(http://www.k12mobilelearning.com/)<br />Classroom 2.0<br />(http://www.classroom20.com/)<br />The educator’s pln<br />(http://edupln.ning.com/)<br />Connected Principals<br />http://www.connectedprincipals.com/<br />
    33. 33. Assessment & Ongoing Strategy<br />Defining “success”<br />Measuring results<br />Evolving technology<br />Flexibility<br />
    34. 34. Blackboard Mobile Central and Mobile Learn<br />Blackboard Inc. © 2010 All Rights Reserved<br />
    35. 35. Blackboard Mobile Learn Application<br />Course Map<br />Course Menu<br />
    36. 36. Blackboard Mobile Learn Application<br />Discussion Thread<br />Adding a Discussion Post<br />
    37. 37. Blackboard Mobile CentralApplication Options<br />
    38. 38. Blackboard Mobile Central School Chooser<br />
    39. 39. Blackboard Mobile Central Custom Module - Dining<br />
    40. 40. K-12 Custom Modules<br />
    41. 41. Thank you<br />Olivia Spain,<br />Olivia.spain@blackboard.com<br />202-256-7509<br />

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