Many organizations are using advocacy strategies to meet their missions. Just like any other work that foundations and nonprofits engage in, advocacy needs to be continually assessed, tweaked, and strengthened through a process of evaluation and learning.
In this webinar with the National Committee for Responsive Philanthropy, Johanna Morariu and Will Fenn shared the nine steps of advocacy evaluation. The webinar is based on Innovation Network's report titled "Pathfinder: A Practical Guide to Advocacy Evaluation." The webinar took place on Wednesday, June 26, 2013.
Innovation Network is a nonprofit evaluation, research, and consulting firm. We provide knowledge and expertise to help nonprofits and funders learn from their work to improve their results. To learn more, visit www.innonet.org.
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Chat with Us
Q &A
facebook.com/NCRPcommunity
kginn@ncrp.org
Technical Issues?
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Presenters
Johanna Morariu
Director, Innovation Network
jmorariu@innonet.org
@j_morariu
Will Fenn
Associate, Innovation Network
wfenn@innonet.org
@wtfenn
Lisa Ranghelli
Director of the Grantmaking for Community
Impact Project, NCRP
lranghelli@ncrp.org
@NCRP
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Steps to Advocacy Evaluation
Evaluation Purpose
Roles & Responsibilities
Theory of Change
What to Measure
Methodology & Data Collection
Analysis, Reflection, & Data Use
Communications & Reporting
Grantmaking Decisions
9
Checking the Big Picture
1
2
3
4
5
6
7
8
9
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Evaluation Purpose1
Why are you conducting the
evaluation?
Who is the audience?
What will the evaluation look at?
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Roles & Responsibilities2
What is your role?
What is the grantee’s role?
Who will be the evaluator?
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Theory of Change3
What are your goals?
How do those goals align?
What are your grantee’s goals?
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What to Measure4
Which external changes will the
evaluation measure?
What is the evaluation timeline?
Which internal changes will the
evaluation measure?
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Methodology & Data Collection5
Which evaluation
methodology is a fit?
Which data collection
approaches are a fit?
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Analysis, Reflection, & Data Use6
How often should the
data be analyzed?
Who should look at the data?
How should data be shared?
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Communications & Reporting7
Who should be kept in the loop?
How can learning be supported?
How often should there be
communication or reporting?
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Grantmaking Decisions8
Should you offer multi-year grants?
Should you offer general operating support?
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Checking the Big Picture9
Do the decisions for steps 1 – 8 fit together?
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