Oplægget blev holdt ved InfinIT-arrangementet "Temadag om personas" afholdt den 2. maj 2012. Læs mere om arrangementet på http://www.infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/brugeren_som_persona.htm

1. WHERE IS
WALLY
USER STUDY
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2. CONTENTS
WHO /ARE WE?
WHAT /ARE THE MOTIVATIONS
WHY /PERSONAS
HOW /THE PROCESS HAS DEVELOPED
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3. WHO ARE WE
THE GN NETCOM BUSINESS AND ORGANISATION
BUSINESS SOLUTIONS CONSUMER SOLUTIONS
(CC&O Division) (Mobile Division)
Corded Bluetooth mono
Desk phone or PC (USB)
Wireless Corded
CONVERGENCE
Single connectivity or multi connectivity
Stereo/Music
Unified Communications Sport, street
PC +
In-car Speakerphones
Speakerphones
Accessories Accessories
Electronic hook switch cables, amplifiers, PC
dongles etc.
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4. WHO ARE WE
THE GN NETCOM BUSINESS AND ORGANISATION
BUSINESS SOLUTIONS CONSUMER SOLUTIONS
(CC&O Division) (Mobile Division)
R&D
Strategic Type System User
Research Mechanics Audio Hardware Software TLP’s
Alliance Approval Engineering Experience
THE UX TEAM
As per 1st of February 2012 ‘User Experience’ became a separate discipline (team) in GN Netcom.
DESIGN – AUDIO – QUALITY PERCEPTION – COMFORT - USABILITY
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5. WHAT ARE THE MOTIVATIONS
IT ALL BEGAN WITH ONE QUESTION….OR MORE
Who are we designing our products for?
Do we actually know our users as well as we think we do?
Do we start up projects on the right basis?
Do we need to start user research from scratch in every project? Do we have the time?
Can we perform smarter process wise?
Etc. etc….
User network; for user test
User Experience; basic knowledge and understanding of users
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6. WHY PERSONAS
HOW SHOULD THE USER RESEARCH BE COMMUNICATED?
Easy to find, easy to understand, easy the use, easy to communicate - easy to maintain
Digital database (website)? Hard copy (report)? Workshops/seminars (presentations)?
COMMUNICATION MEDIUM WILL AFFECT THE RESEARCH
WE ALL KNOW PERSONAS….
All the bad examples (used and misused)
GN uses personas today! (product features comes first - then user needs)
OR DO WE…?
Snitker Group & Lene Nielsen (ITU)  The professional personas? The global personas?
Develop ‘the user research knowledge’ further than (just) a UX tool
 R&D tool?  Marketing/sales tool?  Create a common base/language?
‘PERSONAS’ IS THE MEANS NOT THE GOAL IN ITSELF
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7. HOW THE PROCESS HAS DEVELOPED
THE PROCESS PLAN
Corrections
Methods
Questionnaires
Etc.
100% process, Validation - Corrections - Expansions
small scale
personas
‘template’
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8. HOW THE PROCESS HAS DEVELOPED
THE PILOT PROJECT….AND ALL THE LEARNINGS!
Focus Share
points
Internal knowledge
Questionnaire
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9. HOW THE PROCESS HAS DEVELOPED
THE PILOT PROJECT….AND ALL THE LEARNINGS!
Focus Share
Method
points
Interview Observations
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10. HOW THE PROCESS HAS DEVELOPED
THE PILOT PROJECT….AND ALL THE LEARNINGS!
Focus Share
Method Recruit
points
x x
x x
xxxx xxxx xxxx xxxx
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11. HOW THE PROCESS HAS DEVELOPED
THE PILOT PROJECT….AND ALL THE LEARNINGS!
Focus Data Share
Method Recruit
points
Field studies
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12. HOW THE PROCESS HAS DEVELOPED
THE PILOT PROJECT….AND ALL THE LEARNINGS!
Focus Data Analysis
Method Recruit
points
40 Interviews
Transcription
Cut into themes
Cluster info
Create personas (template/type)
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13. HOW THE PROCESS HAS DEVELOPED
THE PILOT PROJECT….AND ALL THE LEARNINGS!
Focus Data Analysis Share
Method Recruit
points
Cross-functional
involvement
Adjustment
Commitment
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14. HOW THE PROCESS HAS DEVELOPED
THE PILOT PROJECT….AND ALL THE LEARNINGS!
Focus Data Analysis Share
Method Recruit
points
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15. INTERNAL PROJECT CHALLENGES
How to create a need-based personas (a non-product personas)?
How to work as a neutral researcher/analyst when you are an internal
‘knowledge polluted’ employee?
LENE NIELSEN: ‘IF YOU HAVEN’T SEEN IT – IT DOESN’T EXIST!’
QUESTIONS
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