The nature of social software and how it changes the business - Cecil Dijoux

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  • The nature of social software and how it changes the business - Cecil Dijoux

    1. 1. The nature of social software and how it changes the way we do business @cecildijoux thehypertextual.com
    2. 2. Co-author of white paper Article discussed by Co-author e- Articles published on book Top 10 French Economic blogs June/Oct 2010./Jan 2011 Speaker at10 questions en vidéo #hypertextual Organisations, Cultures, 21st Century Join +1200 followers Home Page in (Juil2010) sur Certified PMP byArticle discussed by Appears in Guest Blogger on Interviewed as expert on Articles published on Expert Columnist on
    3. 3. so what issocial business anyway ?
    4. 4. it is business leveragingsocial software to get things done
    5. 5. so what is social software then ?
    6. 6. A Collaborative Blogs Online Toolbox WikiProfessional ProfilesDiscussion Forums Video Streaming MicrobloggingSocial Bookmarking Prediction Markets ...
    7. 7. Deployment & Reach
    8. 8. MUM & DAD
    9. 9. Dad : Open Source SoftwareMeritocracySolving your own problemPeer PressureCommunityPassion
    10. 10. Mum : Agile Methodologies Lead & Coach Purpose Collaboration Networks Incremental Community Passion
    11. 11. SocialSoftware is a child of love and passion
    12. 12. Creative Ethos
    13. 13. PEOPLECENTRIC
    14. 14. The Big SoftwareConundrum
    15. 15. The People The Data
    16. 16. The People The Software The Data
    17. 17. The Information SystemThe People The Software The Data
    18. 18. From Inside Out The Information SystemThe People The Software The DataIEEE 830 Software RequirementsSpecifications : The system shall dothis and that and this as well
    19. 19. to Outside In The Information SystemThe People The Software The DataAgile User Story : As a (role),Emanuele can do (action) and obtain(result as business_value)
    20. 20. software based on people need and business value rather thantechnology capacity
    21. 21. profile and activity
    22. 22. The Information SystemThe People The Software The Data
    23. 23. The Information SystemThe People The Software The Data
    24. 24. KNOWLEDGE FLOWS
    25. 25. The Information System Relational DatabaseThe People The Software The Data
    26. 26. bringing people into the system allows them to establish relationships (i.e collaborate) online
    27. 27. Online Communities The Information System Relational Database The People The Software The Data
    28. 28. People Based Data Based
    29. 29. People Based Data Based Profiles Tables
    30. 30. People Based Data Based Profiles TablesConversations Transactions
    31. 31. People Based Data Based Profiles Tables Conversations TransactionsActivity Streams Processes
    32. 32. People Based Data Based Profiles Tables Conversations TransactionsActivity Streams Processes Flows Stocks
    33. 33. We are moving from a worldof knowledge stocks to aworld of knowledge flowsJohn Hagel
    34. 34. Knowledgemanagement is a by-product of social software. We find peoplethrough contents and contents through people Ross Mayfield
    35. 35. uNsTRuCT UrED
    36. 36. structure 34
    37. 37. deconstruct and structure = rationality
    38. 38. we feel safe
    39. 39. the sad truth about structured data :
    40. 40. It doesn’t scale to internet’s millions of users
    41. 41. (art by Ursus Wehrli)
    42. 42. It doesn’t scale to internet billions of interactions 51
    43. 43. 52
    44. 44. Enteprise 1.0 Systems Activity cecil dijoux design & PLM ESNdevelopment engineering SCM CRM production ERP sales & services recycling product customer employee supplier Domains of Knowledge
    45. 45. Enteprise 2.0 Systems Activity cecil dijoux design & PLM Social Softwaredevelopment engineering SCM CRM production ERP sales & services recycling product customer employee supplier Domains of Knowledge
    46. 46. Enteprise 2.0 Systems Activity cecil dijoux design & PLM Social Softwaredevelopment engineering SCM CRM production ERP sales & services recycling product customer employee supplier Domains of Knowledge
    47. 47. Enteprise 2.0 Systems Activity cecil dijoux design & PLM Social Softwaredevelopment engineering SCM CRM production ERP sales & services recycling product customer employee supplier Domains of Knowledge
    48. 48. social softwareallows to capture tacit knowledgeand complement structured data
    49. 49. SIMPLICITY
    50. 50. Internet applications lose 30% ofusers for each extra click
    51. 51. 62
    52. 52. enterprise software can no longer be purchased on thesole grounds of IT Governance
    53. 53. Social Software simplicity makes it easyto implement on mobile devices 12
    54. 54. Social Software brings ubiquity toenterprise software
    55. 55. 65
    56. 56. 67
    57. 57. The simple tool,poor, transparentis a humbleservant ; thesophisticated tool,complex, secret isan arrogant masterIvan Illitch
    58. 58. Simple, clear purposeand principles giverise to complex andintelligent behavior.Complex rules andregulations give rise tosimple and stupidbehavior.Dee Ward Hock – CEO Visa International
    59. 59. adaptive allows toembrace changes and to foster emergence
    60. 60. THE I IN IT 13
    61. 61. Software by people for people
    62. 62. Software by people for people Flows of Tacit Knowledge
    63. 63. Software by people for people Flows of Tacit Knowledge Scaling system
    64. 64. Software by people for people Flows of Tacit Knowledge Scaling system Simplicity
    65. 65. Software by people for people Flows of Tacit Knowledge Scaling system Simplicity Servant
    66. 66. Software by people for people Flows of Tacit Knowledge Scaling system Simplicity Servant Ubiquity
    67. 67. Software by people for people Flows of Tacit Knowledge Scaling system Simplicity Servant Ubiquity Adaptive & emergent
    68. 68. Software by people for peopleLean Knowledge Management Unstructured data Simplicity Servant Ubiquity Adaptive & emergent
    69. 69. One of 21st century management challenge is to get the real value of IT byfocussing more on Information than on Technology Peter Drucker
    70. 70. social software is software that (atlong last) leverages Information rather than Technology

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