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The Chief Consumer Officer at Kongress der Deutschen Marktforschung

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InSites on Stage
InSites on Stage

The Chief Consumer Officer, presented at the Kongress der Deutschen Marktforschung by Tom De Ruyck (InSites Consulting) on Monday May 19, 2014 in Berlin (DE).

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Massive change @TOMDERUYCK
Many possible futures @TOMDERUYCK
Structural Collaboration with consumers @TOMDERUYCK
‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK
@TOMDERUYCK
notFaking it @TOMDERUYCK
notDoing everything consumers ask @TOMDERUYCK
notHaving no strategy @TOMDERUYCK
We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK
Challenge accepted? @TOMDERUYCK
@TOMDERUYCK
#2 Activation of internal stakehol- ders to take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK
Consumer collaboration initiatives #1 @TOMDERUYCK
Reactive & proactive #1 @TOMDERUYCK
Discovering new opportunities #1 @TOMDERUYCK
Bringing down the silos #1 @TOMDERUYCK
Even the CFO will be happy! #1 @TOMDERUYCK
Keeping onGOing GOing #1 @TOMDERUYCK
#1 @TOMDERUYCK
Avoid a Collaboration Hangover! #1 @TOMDERUYCK
Ambassador Team #1 @TOMDERUYCK
#2 Activation of internal stakeholders to take relevant action @TOMDERUYCK
#2 @TOMDERUYCK
#2 @TOMDERUYCK
Inspiring and empowering employees at all levels #3 @TOMDERUYCK
What if…? #3 @TOMDERUYCK
HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff
#3 @TOMDERUYCK
Leverage of results & culture externally #4 @TOMDERUYCK
#4 @TOMDERUYCK
Impact measurement #5 @TOMDERUYCK
Culture #5 @TOMDERUYCK Performance Communication
@TOMDERUYCK CHIEF CONSUMER OFFICER
Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK
Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards

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