This document is a slide deck summarizing a webinar about how brands can connect with global consumers. The webinar focused on how consumer consulting boards can help brands run international projects more easily and cost-effectively by providing longitudinal consumer insights. It discusses topics like fast growing economies, global brand tribes, making brands locally relevant, managing consumer expectations across countries, and how to bring diverse global consumer perspectives into brand decision-making.

1. Creating Universal Brands
Smartees Webinar
This is the slidedeck of our ‘Connecting with
consumers around the world’ Smartees
Webinar. The main focus is on how
Consumer Consulting Boards can help
brands run international/global projects
in an easier, more cost-efficient way and how
longitudinal consumer connection unveils
insights you did not discover before.

3. @tomderuyck

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5. Fast Growing
Economies
@tomderuyck

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7. Global
Brand Tribes
@tomderuyck

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10. Making Brands Locally Relevant
@tomderuyck

11. Leap
frogging
@tomderuyck

12. Reverse
Innovation
@tomderuyck

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Commercialization

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19. Customer
Dialogues
@tomderuyck

20. Celebrate Diversity
@tomderuyck

21. Take your Time
@tomderuyck

22. Be Agile
@tomderuyck

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24. Lost in translation
@tomderuyck

25. Language
is only 10%
of Culture
@tomderuyck

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27. Motiv(n)ation
#1
@tomderuyck

28. The battle of
the screens
#2
@tomderuyck

29. Different
Country,
Different
Story
#3
@tomderuyck

30. Managing Expectations
#4
@tomderuyck

31. Playing for
Attention
#5
@tomderuyck

32. How people
say things is
equally
important as
what they say
@tomderuyck

33. Meet (y)our New
Colleagues!
@tomderuyck

34. Filling our
Blind Spots
@tomderuyck

35. Our Eyes and Ears
@tomderuyck

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Bring it to
Life

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41. linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
www.insites-consulting.com
Stay Hungry!
Head of Research Communities

42. Tom De Ruyck
Head of Consumer Consulting Boards
InSites Consulting
Sébastien Van Laere
Senior Research Manager
InSites Consulting
Frank Naessens
Senior Research Consultant
InSites Consulting
Niels Schillewaert
Managing Partner & Co-founder
InSites Consulting

43. Thank you!