Performance Results

1. Ifrah Kanwal
creatinggrowthwithifrah@gmail.com
806-367-1964 Cell Professional Profile
Pursuing a career with your team will enable my effective
communication skills, business background, and legal
background to be fully utilized. I will grow as a person and
create positive progress by better uncovering the needs of
current and potential customers/clients, and our growing team.
Learning the importance of effective communication at a young
age, I strived to create an environment of comfort,
understanding, and respect while helping customers at Bath &
Body Works, helping clients at the law firm, and teaching
students at West Texas A&M University. The need to create an
environment of understanding between persons has caused me
to realize the importance of linguistics, causing me to pursue a
Bachelor’s degree in English where I can create meaningful
encounters and memories. I have worked tirelessly in mastering
English, further improving my fluency in Hindi, and changing
my proficiency in Spanish from admirable to a state of awe.
My career will enable me to communicate with people, advertise
and market more effectively, understand and analyze data such
as financial statements, and work with team members in an
environment conducive to learning, growing, and evolving.
I graduated with my Bachelor’s degree in English from West
Texas A&M University in December of 2011, to start my MBA
with an emphasis in Marketing in January of 2012 at West
Texas A&M University – to graduate and earn my Master’s
degree in December of 2013 from an AACSB Accredited
learning institution. I recently graduated from Cornell
University in September of 2014 to earn a continuing education
degree in Marketing Strategy. The prospect of creating positive
progress by utilizing my linguistic knowledge and my business
skills, stimulates excitement.

2. Education, Honors, and Certifications
 West Texas A&M Leadership Board (2009 – Present)
 Fundraising Executive Director for St. Jude’s Up Til’ Dawn Event (2009 –
Present)
 The National Society of Leadership and Success (2010 – Present)
 Circle K International (2010 – Present)
 Sigma Tau Delta (2010 – Present)
 Desi Student Organization (2010 – Present)
 Motor Board(2011 – Present)
 Student Government (Spring 2011)
 Publication in Know Magazine (Fall 2011)
 Publication in The Magazine of The Massachusetts Paralegal Association,
View Point (Summer 2012)
 I excel in problem solving skills, which allows me to help in resolving people
problems for the potential to be an innate leader in the business and the
management team realm.
 I’m open minded to working with different types of people, open minded to
learning new things, and determined to excel to achieve perfection.
Employment
 Director of Sales and Marketing at Amarillo Hut. Indian Restaurant.
Affordable & Authentic Indian Cuisine. (January 2014 – Present)
 Social Media Marketing Manager at C & B Marketing Solutions (March 2014
– October 2014)
 Search Engine Marketing Specialist at Interactive 360 (July 1st 2013 –
November 8th 2013)
 Project Manager at Interactive 360 (April 1st 2013 – June 30th 2013)
 Marketing Center Representative at Interactive 360 (February 1st 2013 –
March 31st 2013)
 Seasonal Sales Lead at Bath & Body Works (October 13th 2012- January 13th
2013)
 Target Team Lead in Amarillo (August 7th 2012– September 13, 2012)
 Nordstrom Retail Sales Intern in San Antonio (June 1st 2012 – July 31st 2012)
 Five years of working experience with a team in a goal oriented environment
at Bath & Body Works (February 2009 – May 2014)
 Law Clerk in the Fines and Fees Collection Department at Perdue Brandon
Fielder Collins & Mott LLP (August 2011 – February 2012)
 Supplemental Instructor for Political Science (under Dr. Thoman’s
supervision) at West Texas A&M University (Spring 2010)

3. Skills
 Google interface, Google AdWords, Google AdWords Editor
Google Advertising Fundamentals Exam (AdWords Exam)
Google Certification Program
June 2013 – June 2015
Search Advertising Advanced Exam (AdWords Exam)
Google Certification Program
July 2013 – July 2014
 Acquisio
 Basecamp
 GoToMeeting
 Leadership
 Public Relations
 Account Management
 Email Marketing
 Teamwork
 Time Management
 Human Resources
 Training
 Team Building
 PowerPoint
 Retail
 Research
 Event Management
 Management
 Advertising
 Marketing Communications
 Marketing Strategy
 Store Management
 Customer Retention
 Sales Management
 Social Media Marketing
 Merchandising

4.  Inventory management
 Customer Satisfaction
 Market Research
 Blogging
 Visual Merchandising
 Adobe Creative Suite
 Fundraising
 Fashion
 Online Marketing
 Outlook
 Recruiting
 I’m familiar with the 2007/2010 Microsoft Office Suite (Word, Excel,
and PowerPoint).
 I am able to use the new Windows 8 interface.
 I am able to use the internet.
 Having been an educator, enables me to realize that although I might
not know everything – I have the ability to critically think, and learn
new programs/techniques.

5. Director Of Sales And Marketing At Amarillo Hut. Indian Restaurant. Affordable &
Authentic Indian Cuisine.
Amarillo Hut, a locally owned family run restaurant, serving Indian food for takeout, patio dining, and
catering - serving both affordable and authentic Indian cuisine. Amarillo Hut. Indian Restaurant. Affordable
And Authentic Indian Cuisine. Indian Dishes And Drinks. Each Meal Under $10, With A Free 16 Oz Soft
Drink - That Includes The Price With Tax. Freshly Prepared. Healthy. Legendary Customer Service.
I contribute to the growth of Amarillo Hut through marketing (SEO/SEM), blogging, branding, social media
management, customer service and team training, and human resources.
I am a growth hacker through the creation of promotional content and continuous advertising on Facebook,
LinkedIn, Google Plus, Twitter, Pinterest, and more. I monitor reviews and actively participate in social
media management on Facebook, Google Reviews, Yelp, Urbanspoon, TripAdvisor, and more. I contribute
to the content production, distributing the content across various social media platforms, and then measuring
the success of campaigns, projects, contests, and more through analytical data. I also communicate with
current and potential customers via email campaigns through MailChimp as another form of communication.
Our team is dedicated to providing Affordable and Authentic Indian Cuisine. Not only is the food at
Amarillo Hut affordable, but we are working hard to make your dishes and drinks freshly prepared, healthy,
and undeniably delicious. We have a well-oiled system in place to have you in and out of our restaurant for
takeout, to help save you both time and money– with food that is fast, freshly prepared, healthy, and food
that is served with legendary customer service. We are a locally owned, family run restaurant.
Social Media Marketing Manager
C&B Marketing Solutions
As a Social Media Marketing Manager, I help C&B Marketing Solutions substantially increase their sales and
web presence through social media, marketing, and selling by having earned an MBA and having acquired
years of working experience, knowledge, and passion. Joining the C&B team, joining a team with over 50
years of experience - allows both C&B Marketing Solutions and myself to find pleasure in creating positive
progress for Amarillo companies by creating and providing high quality products and services.
Through the course of time, C&B Marketing Solutions has survived tough economic times and has come out
stronger by reinventing the wheel, spinning forward by keeping the core values of an old fashioned strong
work ethic and a strong sense of pride in producing perfection. While realizing that the Printing industry is
changing and instead of fighting reality – C&B embraced the change, and encouraged a holistic integration.
C&B embraced the change, giving birth to catering traditional Printing and Modern Day Web & Mobile
Tools, Printing, Promotional Items & Ideas, and Creative Design. C&B has invested in diversifying the
products and services to serve the modern day business company who is hungry for quick and current
information on how to create a stronger web presence to get found on the web to gain and retain more
customers. C&B believes that if you and your company are “Tired Of Being Lost – Get Found”, there is the
chance to gain and retain customers for increasing overall business profits through the means of integrating
marketing, social media, and sales.

6. I help generate more traffic and volume of potentially interested clients by helping greater strengthen an
online presence and branding, creating content, social media management, marketing, and sales.
Search Engine Marketing Specialist
Interactive 360
I use the Google interface, Google AdWords, Google AdWords Editor, and Acquisio to often help me
process the large amounts of data for each client, often processing data for each client and campaign based
on campaign type, campaign subtype, budget, status, clicks, impressions, CTR, average CPC, and other
factors. Using training and technical skills required to perform well for SEM account management, has to be
combined with the willpower and the ability to learn new programs and techniques to clearly see if there is
any way to optimize cost per clicks and gain more conversions while reducing budgeting spending to analyze
data on a regular basis for keyword bidding and monitoring ad performance. I optimize current client
accounts to help maximize their budgeting spending to generate the maximum amount of website traffic and
customer conversions (increase customer purchases), by helping with regular day to day and monthly tasks
that helps ensure continual care for clients. One of my tasks for helping ensure the smooth running of our
current client’s SEM account is optimizing, changing KPIs within Acquisio, updating ads for new incentives
by checking the promotional calendar, uploading various display ads from the banner sizes, and more. I also
help with new clients during the Onboarding process to help set up clients from the very beginning for
success, by helping create their account structure, which entails researching SEM Keywords, picking SEM
keywords, and writing SEM ads. I also help search engine marketing needs by creating Google AdWords
conversion code and creating remarketing code using the Google interface, while also importing campaigns in
Acquisio/synchronize, integrating Google AdWords in Google Analytics, importing campaigns into Google
AdWords, and more. Another responsibility in helping new clients be set up for success is adding location
extensions, call extensions, and site links.
Please follow the links down below, stating my high quality of work performance that allowed me to be
quickly promoted:
http://www.prweb.com/releases/2013/7/prweb10984375.htm
http://www.consumerelectronicsnet.com/article/Interactive-360-Inc-Adds-Another-Google-AdWords-
Certified-Search-Specialist-2734505
http://www.watchlistnews.com/2013/07/31/interactive-360-inc-adds-another-google-adwords-certified-
search-specialist/
http://technews.tmcnet.com/news/2013/07/31/7317674.htm
Project Manager
Interactive 360
I work with the Interactive 360 team to foster team work, collaboration, meeting deadline dates, and
addressing issues in a proactive manner that increases productivity and encourages efficiency. I will help with
the Onboarding Process to make the transition from contract to implementation smoother in nature, and
helping ensure that current and previous projects were and are addressed.
Please follow the link down below, stating my high quality of work performance that allowed me to be
quickly promoted:
http://www.prweb.com/releases/2013/4/prweb10588939.htm

7. Marketing Center Representative
Interactive 360
I contribute to sales growth through a combination of networking, outbound calls, and email marketing
campaigns.
Regional Director for the Amarillo/Panhandle Area
The Borgen Project
I am so excited and honored to be the Regional Director for the Amarillo/Panhandle Area, for the Borgen
Project. The Borgen Project addresses poverty here in the US and overseas in the hope of reducing and one
day eliminating poverty, to have a world offering more opportunities to anyone and everyone for people to
find three meals a day to eat, enjoy a roof over his or her head, reap the benefits of an employment
opportunity, and have the chance to earn a honest living instead of restoring to violence, organized crime,
and the dark dungeon of drugs. With the ability to reach to the masses of people in different countries,
regardless of the countries, cultures, languages, and religions involved, there becomes a chance to educates
ourselves and educate others on crimes to humanity with poverty, the lack of education, and more – causing
existing problems to be addressed and taking preventative measures to not have those problems occur in the
future.
Bath & Body Works Seasonal Sales Lead / Sales Associate
Bath & Body Works
Seasonal Sales Lead (October 13th, 2012 – January 13th, 2013)
I help develop the team members through positive coaching, to help the team members understand how to
create and seal the sale by helping educate the team on how to uncover customer needs though the process of
engaging – helping create memorable experiences of legendary customer service, helping with gifting needs,
lending to people trying new products, and/ or being directed to their favorite product. Helping develop the
sales floor team, has allowed to exceed the corporate sales goals by helping create add on items and helping
create customer loyalty through legendary customer service. I was held accountable with the Store Manager,
to help with the Holiday Season talent acquisition/ onboarding process, help teach and develop the new sales
associates on the sales floor and register, help act as a liaison between management and associates, and help
minimize tension and drama within the workforce by building a high team morale standard.
Sales Associate (Feb 2009 – May 2014)
I helped and help assist customer’s by uncovering their needs through engaging statements and memorable
experiences, to help point them in the right direction to help fulfill their gifting needs, try something new,
and/or find their favorites in the store – to provide legendary customer service, while also increasing sales.
Team Lead
Target
I helped ensure that all phone calls within the department were answered promptly either by me or an
associate, customers were taken care of and all questions were addressed, spills and cleanups were taken care
of promptly, end caps and visual merchandising were completed in a timely manner, sales goals were being
met and exceeded, and I helped keep the team morale high by reducing drama and gossip.

8. Retail Sales Intern
Nordstrom
I was able to see how the sales floor associates, managers, and the store manager came together to help meet
and formulate the corporate goals, and how those goals affected human resources, the cafe, the restaurant,
loss prevention, the IT department, marketing, and much more.
Law Clerk in the Fines and Fees Collection Department
Perdue Brandon Fielder Collins & Mott LLP
I researched people on databases to find their current phone number and mailing address, to inform them
that they have outstanding citations.
Supplemental Instructor for Political Science
West Texas A&M University
I created lectures and lesson plans, to help tutor in large masses to help students better understand the
content material, so they or the students would be more successful in the classroom and within their
academic studies.

9. While my studies in school and the work associated with my employment
opportunity do consume a large portion of my days, I am also actively involved in
helping those that cannot help themselves through active volunteer work and down
below are a few links of the volunteer work I have contributed to.
http://amarillo.com/stories/122607/our_9227392.shtml
http://amarillo.com/stories/061808/our_10528472.shtml
http://amarillo.com/stories/050708/our_10183909.shtml
http://amarillo.com/stories/123108/our_ourtown2.shtml
http://www.amarillomagonline.com/outandabout/event/227
I am also passionate about seeing in person and experiencing how different
countries cultures, languages, and norms affect business operations on a day to day
basis and how it affects interaction with their counterpart team members on the
other side of the world – seeing in person how globalization has affected the
framework of business during my MBA studies, has allowed me to gain invaluable
exposure and experience. I have visited Denmark, Sweden, and England for
coursework in regards to my MBA, and down below are a few links in regards to my
study abroad experience.
http://www.wtamu.edu/news/college-of-business-students-end-semester-with-trip-to-denmark-sweden.aspx
http://www.wtatdk.com/members/ifrah/
Due to my lifelong commitment to education, perfectionism, and educating others, I
have been published several times, and down below is a link of a time that I have
been published.
http://www.joomag.com/magazine/KNOW_The_Magazine_for_Paralegals/26432/p64
Due to my lifelong commitment to education, perfectionism, and educating others, I
have been recognized as a leader, promoted several times within a short time span,
and have had numerous LinkedIn recommendations recommending my high quality
work, professionalism, and pleasant personality.

10. I am delighted to discuss the possibility of pursuing a career with your team.
I have provided a description of the work I contributed to,and illustrations displaying
the results of the positive progress I helped create.
Please do learn more about me, by connecting with me on LinkedIn.
www.linkedin.com/in/creatinggrowthwithifrah
If you have any questions or concerns, or if I can help provide any documents, please
do email me at creatinggrowthwithifrah@gmail.com or contact me through my
personal cell phone number of 806-367-1964.
I would be gratefulfor the opportunity to converse with you and your team, to see if
my working experience, education, passion, and my personality is a good fit for the
team at this point and time.
Thank you for taking the time to evaluate my resume and my candidacy.
I look forward to soon receiving and reading your response!
Warm Well Wishes.

15. My LinkedIn social media account:
www.linkedin.com/in/creatinggrowthwithifrah
Links to the social media accounts I am currently managing:
https://www.facebook.com/amarillohut
https://twitter.com/amarillohut
https://plus.google.com/+AmarilloHutAffordableAndAuthenticIndianCuisine
https://www.linkedin.com/groups/Amarillo-Hut-6728434
http://www.urbanspoon.com/r/81/1851891/restaurant/Amarillo-Hut-Amarillo
http://www.yelp.com/biz/amarillo-hut-amarillo
Links to previous client accounts I had managed:
Accounts I had managed:
www.facebook.com/CandB
https://twitter.com/mycandb
I would like to help navigate the team with the Google Adwords campaigns, on how to start and
close a successful sale, and how to create more web presence for greater traffic & engagement on
the social media platforms of Facebook, Twitter, LinkedIn, and more.
I have helped C&B Marketing Solutions substantially increase their sales and web presence through
social media, marketing, and selling by having earned an MBA and having acquired years of working
experience, knowledge, and passion.
I am requesting to join the team as I have earned my Master in Business Administration with an
Emphasis in Marketing, and acquired working experience with sales as a Target Team Lead, a Wet
Seal Assistant Store Manager, and a Bath & Body Works Sales Lead. I have acquired working
experience in Marketing as Interactive 360’s Marketing Representative, Project Manager, and Search
Engine Marketing Specialist.
I was previously employed as a Social Media Marketing Manager for C&B Marketing Solutions.
I am invested in being one of the best, to continually keep up to date with the latest trends, to hold
myself to a higher standard by continually learning, growing, and creating positive progress –
allowing me to be aware of how to create a wider digital foot print through Facebook, Twitter,
LinkedIn, Google Adwords, Bing Ads, in person sales, project management, and more. I am
invested in continually growing, and helping your company grow – that is why I recently earned a
continuing education degree from eCornell for continuing education, to be the best and bring you
the best.

16. With my education, working experience, skill set of knowledge, passion, the tenacity I have to create
positive progress, and with the results that I have currently produced and will continue to produce –
I believe that my proposal to join the team is one that is mutually beneficial.
Thank you again for the opportunity to allow me to submit an application, and the opportunity to
possibly pursue a career with your team.
I look forward to soon working with you and the team, while creating positive progress.
More Information Regarding My Social Media Performance:
In the four weeks I worked with C&B Marketing Solutions, I became an integral member of the
team and accomplished a great deal. For example, in four weeks alone, I increased the Facebook
likes from 262 to 402 (140 more likes within a short time span). I had not only increased the number
of Facebook likes within a short time span, but I had also increased the level of Facebook
engagement on the C&B Marketing Solutions page as seen through the Amarillo Chamber Of
Commerce and The Locals Go Here sharing one of the events (visiting C&B Marketing Solutions
for coffee and donuts).
While working with the C&B Marketing Solutions team, I significantly increased the Facebook “total
page likes”, “weekly total reach”, and the number of “people engage[d]”.
I helped increase activity on another social media platform, Twitter.
Since I joined the team at C&B Marketing Solutions, Nancy Shreiner, Amy Jumba, Amarillo Town
Club, 96.9 KISS FM, and The Chambers Electric have started following C&B Marketing Solutions
on Twitter.
Since joining the team, I had been effective in increasing the number of people viewing the content
and generating interest in the company, and had increased the engagement or the activity between
C&B Marketing Solutions and the community members of Amarillo, Texas – as shown by the
Amarillo YMCA sharing that they used C&B Marketing Solutions for a poster on Twitter, and as
shown by Nancy Shreiner ReTweeting the C&B updates.
I have also helped increase the volume of people viewing C&B Marketing Solutions by generating
more traffic by increasing the network of people who C&B Marketing Solutions is connected to for
a greater online presence for more of a digital footprint, and reintroducing current
clients/customers, family, and friends as to who C&B Marketing Solutions is today and who C&B
Marketing Solutions has grown into with the new expanded services.
With my efforts to expand the current LinkedIn network of connections, has allowed C&B
Marketing Solutions to connect with Joe Valdez from Valmed Home Health & Pharmacy Solutions,
Inc. for an opportunity to meet their organization in person and have a potential new client that
moved forward by asking for price quotes.
With the tenacity I had to help create positive progress for C&B Marketing Solutions and the social
media efforts of the special events has led to potential orders from Shawn with 1-800-Plumber of
Amarillo with stylus pens, from Joanne Garcia Flores with the Hunter & Kalinke law firm interested

17. in stylus pens, shirts, magnet business cards, and note pads, and from RT Hicks from RT Hicks
photography in ordering magnet business cards.
With my education, working experience, skill set of knowledge, passion, and the tenacity I had to
create positive progress – I had been so successful in helping C&B Marketing solutions grow, that
Joann Flores, Duane Sanders, and George Raffkind have called upon me for Social Media marketing
advice.
I have also been utilizing my working experience as an SEM Specialist to help generate more traffic,
volume, and interested persons to view C&B Marketing Solutions for short term and long term
potential clients for an increase in work orders.
I had used my SEM knowledge to help utilize a promotional offer from Bing Ads worth $50 to help
conduct research on which keywords to use for the ad, and have continually monitored the ad for
optimization.
Because of my past working experience as an SEM Specialist for Interactive 360 and having passion
for both C&B Marketing Solutions and the realm of Marketing, that has allowed me to keep up to
date with the latest trends to help C&B Marketing Solutions grow by taking advantage of limited
time frame promotional offers. I looked into increasing the web presence for the creation of a
greater digital footprint, by looking into a promotional offer if you spend $25 with Google Adwords
you can receive $75 worth of paid advertising credit (PPC) for creating a highly effective ad that can
be created and targeted to locals with Geo Targeting.
I had also explored into expanding the LinkedIn presence even more, by looking into a promotional
offer to create an ad for free of cost, valued at the worth of $50.
With my knowledge of Google Adwords, I hope to soon take the Google Adwords certification
exams (both Part I and Part II) in order to help bring in more certifications to the table to have even
more bragging rights.