The wonderful world of advertising!!!

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The wonderful world of advertising!!!

  1. 1. By: Alexis Patterson
  2. 2.  ad·ver·tis·ing  ˈadv rˈtīziNG/ ə  noun  1.  the activity or profession of producing advertisements for commercial products or services.  "movie audiences are receptive to advertising"
  3. 3. The reason I chose advertising as my major is because I have a love for creativity and art. I wanted to be in a major where I could design covers for magazines or newspaper layouts. I also enjoy talking and communicating with others. Advertising will give me the opportunity to express myself and also use my love for creating!
  4. 4. There are many opportunities in advertising. I read a blog by Futuremap Career. There are four aspects in advertisng.  Copy  Art  Client Servicing  Media Buying The two that I am interested in are client servicing and Art. Client servicing gives you the ability to speak with clients and come up with advertising ideas for their products. Art allows you to design the different layouts and help creat the ads that are needed.
  5. 5. A career in advertising can open the doors for many opportunities. With an advertising degree you can become an advertising mananger. An advertising manager work with companies an hold responsibilities for planning and manager in advertising plans. You can also work in:  Advertising Agencies  Marketing Management  Marketing Communications  Product Management
  6. 6. Salary for Advertising Manager The median expected salary for a typical Advertising Manager in the United States is $80,456. This basic market pricing report was prepared using our Certified Compensation Professionals' analysis of survey data collected from thousands of HR departments at employers of all sizes, industries and geographies.Source: HR Reported data as of October 2013
  7. 7. Advertising Sales director the median expected salary for a typical Advertising Sales Director in the United States is $171,664. This basic market pricing report was prepared using our Certified Compensation Professionals' analysis of survey data collected from thousands of HR departments at employers of all sizes, industries and geographies.
  8. 8.  Art manager The median expected salary for a typical Art Manager in the United States is $78,671. This basic market pricing report was prepared using our Certified Compensation Professionals' analysis of survey data collected from thousands of HR departments at employers of all sizes, industries and geographies. Source: HR Reported data as of October 2013
  9. 9. My plans is to work for an advertising agency as a art director or client servicing. I am planning on getting a few internships and build my work experience. I am also looking forward to building my portfolio.
  10. 10. So what is an Advertising agency?  An Advertising Agency or ad agency is a service provider that works for clients to create an effective and goal oriented advertising campaign aimed at representing the Company positively in the eyes of its target customers. Ad agencies help clients to create attention grabbing, persuasive and unique ad campaigns that make the brand stand out in the minds of customers.
  11. 11. Alabama - Luckie & Co. Alaska - Spawn Arizona - Moses Anshell Arkansas - Cranford Johnson Robinson Woods California - TBWAChiatDay Colorado - TDA Connecticut - Cronin & Co. Delaware - AB+C Florida - Crispin Porter + Bogusky Georgia - 22squared Hawaii - MVNP Idaho - Drake Cooper Illinois - Leo Burnett Indiana - Young & Laramore Iowa - Lessing-Flynn Kansas - Callahan Creek Kentucky - Doe-Anderson Louisiana - Peter Mayer Advertising Maine - The VIA Agency Maryland - TBC Massachusetts - Hill Holliday Michigan - Doner Minnesota - Fallon Mississippi - GodwinGroup
  12. 12. Missouri - Bernstein-Rein Montana - MercuryCSC Nebraska - Bailey Lauerman Nevada - R&R Partners New Hampshire - GY&K New Jersey - Sigma Group New Mexico - McKee Wallwork & Company New York - BBDO North Carolina - McKinney North Dakota - Odney Ohio - Northlich Oklahoma - Ackerman McQueen Oregon - Wieden + Kennedy Pennsylvania - Red Tettemer O'Connell + Partners Rhode Island - RDW Group South Carolina - Erwin Penland South Dakota - Lawrence & Schiller Tennessee - The Buntin Group Texas - GSD&M Utah - Struck Vermont - KSV Virginia - The Martin Agency Washington - Wong, Doody, Crandall, Wiener West Virginia - Charles Ryan Associates Wisconsin - Cramer-Krasselt Wyoming - AdBay
  13. 13. According to Career cast, the best jobs in advertising are Advertising Sales Representative, Film and Video Editor, Graphic Designer and Market Research Analysis.
  14. 14. http://futuremap.wordpress.com/2009/03/02/w hat-are-the-different-jobs-in-advertising/  http://work.chron.com/kind-job-canadvertising-marketing-communications-degree9915.html  http://www1.salary.com/AdvertisingSalaries.html  http://www.ask.com/question/what-doadvertising-agencies-do  http://www.careercast.com/jobs-rated/bestmarketing-advertising-jobs-2013  http://www.adweek.com/news/advertisingbranding/united-states-ad-agencies-152425 

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