During the recent (June 3-4, 2011) IPMS experience sharing workshop on market-oriented smallholder development, participants formed groups to discuss specific value chains. For each, the examined issues of targeting, production interventions, input supply interventions, processing and marketing, lessons learned and challenges. This slidecast has the audio report from the group to plenary.

1. Coffee Group Report IPMS Experience-Sharing Workshop on Market-Oriented Smallholder Development Addis Ababa, Ethiopia, 2-3 June 2011

2. Targeting Specialty variety areas identified by EIAR and land races released (Sidama, Harar etc) High yielding varieties with quality management for other areas (SW)

3. Production See targeting for varieties' Organic vs inorganic – cost/benefit consideration

4. Input supply Vegetative propagation by farm nurseries to be scaled out through training

5. Marketing/processing Price incentive for quality coffee has not yet trickled down to farmers – beds, jute bag Price signals confused because of local market demand (mixing) which is more than 50%

6. Lessons learned Farmers can do more than we thought Price incentive for good practices have to be felt at the farm level