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FEDERICO PISTONO
IT Innovation Day — Sept 19, 2013
EXPONENTIAL INNOVATION
AND THE FUTURE OF SOCIETY
WHO AM I?
JOBS
JOBS
Driving
Janitors/House Cleaning
Cashiers Secretaries
Real EstateAccounting
Retail Manufacturing
Journalism
LAUGHTER
Paul Krugman
Nobel Prize in
Economics
EVIDENCE
1976 • 90% MARKET SHARE
1984 • 145,000 EMPLOYEES
1976 • 90% MARKET SHARE
1984 • 145,000 EMPLOYEES
2012 • $ -1BILLION BANKRUPT
1976 • 90% MARKET SHARE
1984 • 145,000 EMPLOYEES
2012 • $ -1BILLION BANKRUPT
2012 • 13 EMPLOYEES
2012 • $ +1BILLION
SOLD TO FACEBOOK
1976 • 90% MARKET SHARE
1984 • 145,000 EMPLOYEES
2012 • $ -1BILLION BANKRUPT
2012 • 13 EMPLOYEES
2012 • $ +1BILLION
SOLD TO FACEBOOK1975 • FIRST COMMERCIAL 0.01
MEGAPIXEL DIGITAL CAMERA
EXPONENTIALS
30 STEPS
8x
$100 BILLION
$100 BILLION
1.2 MILLION
WORKERS
$100 BILLION
1.2 MILLION
WORKERS
$100 BILLION
1.2 MILLION
WORKERS
AN ARMY OF 1 MILLION ROBOTS, TO
“CUT RISING LABOR EXPENSES AND
IMPROVE EFFICIENCY”
2.1 MILLION
WORKERS
3.8 MILLION
2.6 %
THIS IS JUST
THE BEGINNING
ACCOUNTING
RETAIL
MANUFACTURING
TRANSLATIONS
JOURNALISM
...
FAMILIAR
WHAT TO DO?
YOU ARE LUCKY
MY ADVICE
EMBRACE
INNOVATION
COLLABORATIVE
COMPETITIONS
“Failure is not fatal, but failure
to change might be.”
— John Wooden
MISTAKES
FAILURE
IT’S OK TO FAIL
CRAZY IDEA
REWARD THE
BEST FAILURE
43km/l
79km/l
$1.4 MILLION
DOUBLE CLEANUP RATE
X PRIZE
NETHERLANDS?
THINK
1/2
10x
100x
2013 PROJECTS
$100
20 PROJECTS
80 PEOPLE
5 WEEKS
MY PROJECT
BOLD
HARD
RESPONSIBILITY
FUN
REMEMBER
REDUCE
WORKWEEK
WORK LESS.
LIVE MORE.
open source
THINK LONG TERM
How to have sex
How to have sex
How to have sex How to survive
THERE’S A LOT TO DO
LET’S DO IT.

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Federico Pistono - IT Innovation Day