Design Thinking Introduction for Austrian Innovation Day

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2 likes•1,438 views

Peter Weigt

Technology Education

ELEVATOR PITCH OF DESIGN THINKING
INTRODUCTION
“Design thinking
is a humancentered approach to innovation
that draws from the designer's toolkit to integrate the needs of people, the
possibilities of technology, and the requirements for business success.”
—Tim Brown, president and CEO IDEO

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SAP
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4

DESIGN THINKING
means…
…creating INNOVATION by
combining diverse PEOPLE,
creative SPACE and an
iterative APPROACH.

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SAP
2012

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INNOVATION Desirability + Feasibility + Viability.

DESIGN THINKING PIECES
INTRODUCTION
WHAT DOES IT NEED TO DO GOOD DESIGN
THINKING?

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SAP
2012

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NO LONELY RESEARCHERS IN THEIR GARAGES.

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INTERDISCIPLNARY TEAMS OF T-SHAPED PEOPLE.

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SAP
2012

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INVEST IN TEAM-BUILDING This does not happen by itself.

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…and the freedom to explore.

DESIGN THINKING APPROACH
DESIGN THINKING APPROACH

“Building something
nobody wants is the
ultimate form of waste.”
– Eric Ries
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SAP
2013

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DESIGN THINKING APPROACH

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SAP
2013

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“A Developer needs to be curious
and also develop empathy for
End Users ” – Hasso Plattner

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SAP
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WATCH AND OBSERVE – Conduct Interviews
§  Look for details
§  Capture the atmosphere
§  Be curious and talk to people
§  Take photos and notes
§  Speculate: what if… ?
§  Buy things, do things
§  Collect artifacts
§  Write down your impressions
§  Be polite and do not disturb
§  Act as a guest
§  ! ASK Open Ended Questions !
DESIGN THINKING APPROACH

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Also look for extreme users.

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WHY DEFINE POINT-OF-VIEW? ©
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Address the right question …and create the right solution
REMINDER We still need to re-focus and make choices.
PROBLEM SPACE SOLUTION SPACE
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SAP
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WHY IDEATE? ©
SAP
2013

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SAP
2012

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BRAINSTORMING RULES.
BUILD ON THE IDEAS OF OTHERS
FAIL
EARLY
AND
OFTEN

THINK
USER-‐CENTRIC

DEFER
JUDGEMENT
STAY
FOCUSED
ON
TOPIC

BE
VISUAL

GO
FOR
QUANTITY

ONE
CONVERSATION
AT
A
TIME
GO
FOR
WILD
IDEAS

©
SAP
2012

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30
WWHW

What is a prototype?
§  Prototypes may show how something
looks, feels, or works.
§  Prototypes make things tangible.
§  “Failure” of a prototype is simply a way of
understanding and improving.
Why prototyping?
§  Develop and iterate ideas.
§  Ensure early and regular feedback.
©
SAP
2013

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30

What is a prototype?
Why protoyping?
The best way to experience an experience
is to experience it...

TYPES OF PROTOTYPES
1.  Physical
2.  Paper (e.g. wireframes)
3.  Storyboards
4.  Acting
5.  Dark Horse Prototype
6.  Critical function prototype
7.  Experience
8.  Technical Prototypes (e.g. in software)
©
SAP
2013

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Why Test?
•  To gather early feedback from users, stakeholders and experts,
to be able to iterate
•  To learn about your ideas strengths and weaknesses
•  To fail early
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SAP
2013

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DESIGN
THINKING
MEETS
IMPLEMENTATION
DT-PROTOTYPE

SPRINT

DAILY
SCRUM

DELIVERABLES

SCOPE AGREEMENT

PROJECT SETUP

SAP + CUSTOMER

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IMPLEMENTATION

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Design Thinking Introduction for Austrian Innovation Day

1. ”SOLVING COMPLEX BUSINESS AND TECHNICAL CHALLENGES USING DESIGN THINKING” 05. September 2013 Peter Weigt Manuel Zedel

2. INTRODUCTION Manuel Zedel Peter Weigt

3. ELEVATOR PITCH OF DESIGN THINKING INTRODUCTION “Design thinking is a humancentered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO IDEO

4. © SAP 2012 | 4 DESIGN THINKING means… …creating INNOVATION by combining diverse PEOPLE, creative SPACE and an iterative APPROACH.

5. WHAT IS INNOVATION? INTRODUCTION

7. DESIGN THINKING PIECES INTRODUCTION WHAT DOES IT NEED TO DO GOOD DESIGN THINKING?

12. DESIGN THINKING PIECES INTRODUCTION WHAT DOES IT NEED TO DO GOOD DESIGN THINKING?

14.

15. DESIGN THINKING PIECES INTRODUCTION WHAT DOES IT NEED TO DO GOOD DESIGN THINKING?

16. DESIGN THINKING APPROACH DESIGN THINKING APPROACH

17. DESIGN THINKING APPROACH Understand.

18. “Building something nobody wants is the ultimate form of waste.” – Eric Ries © SAP 2013 | 18 DESIGN THINKING APPROACH

19. DESIGN THINKING APPROACH Observe.

21. © SAP 2012 | 21 WATCH AND OBSERVE – Conduct Interviews §  Look for details §  Capture the atmosphere §  Be curious and talk to people §  Take photos and notes §  Speculate: what if… ? §  Buy things, do things §  Collect artifacts §  Write down your impressions §  Be polite and do not disturb §  Act as a guest §  ! ASK Open Ended Questions ! DESIGN THINKING APPROACH

23. DESIGN THINKING APPROACH Point of View.

25. © SAP 2012 | 25 Address the right question …and create the right solution REMINDER We still need to re-focus and make choices. PROBLEM SPACE SOLUTION SPACE © SAP 2013 | 25

26. DESIGN THINKING APPROACH Ideate.

28. © SAP 2012 | 28 BRAINSTORMING RULES. BUILD ON THE IDEAS OF OTHERS FAIL EARLY AND OFTEN THINK USER-‐CENTRIC DEFER JUDGEMENT STAY FOCUSED ON TOPIC BE VISUAL GO FOR QUANTITY ONE CONVERSATION AT A TIME GO FOR WILD IDEAS

29. DESIGN THINKING APPROACH Prototype.

30. © SAP 2012 | 30 WWHW What is a prototype? §  Prototypes may show how something looks, feels, or works. §  Prototypes make things tangible. §  “Failure” of a prototype is simply a way of understanding and improving. Why prototyping? §  Develop and iterate ideas. §  Ensure early and regular feedback. © SAP 2013 | 30 What is a prototype? Why protoyping? The best way to experience an experience is to experience it...

31. TYPES OF PROTOTYPES 1.  Physical 2.  Paper (e.g. wireframes) 3.  Storyboards 4.  Acting 5.  Dark Horse Prototype 6.  Critical function prototype 7.  Experience 8.  Technical Prototypes (e.g. in software) © SAP 2013 | 31

32. DESIGN THINKING APPROACH Testing.

33. Why Test? •  To gather early feedback from users, stakeholders and experts, to be able to iterate •  To learn about your ideas strengths and weaknesses •  To fail early © SAP 2013 | 33

35. DESIGN THINKING MEETS IMPLEMENTATION DT-PROTOTYPE SPRINT DAILY SCRUM DELIVERABLES SCOPE AGREEMENT PROJECT SETUP SAP + CUSTOMER BACKLOG IMPLEMENTATION

36. Questions

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