Trends naar winst - how to use trends to get higher profits
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How to use trends in order to optimize your innovation & generate more profit
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Trends naar winst - how to use trends to get higher profits
- 1. Hoe trends inzetten voor winstgevende innovatie...
- 2. Trends, like horses, are easier to ride in the direction they are going - John Naisbitt “ ”
- 3. 1. Imagination is more impor tant than knowledge
- 12. THE FUTURE IS ALREADY HERE
- 14. Fashions fade style is eternal 2.
- 15. HYPES & R AGES
- 16. DEMOGRAFISCH ECONOMISCH POLITIEK ECOLOGISCH SOCIAAL CULTUREEL TECHNOLOGISCH MICROTREND MARKT 3 - 5 jaar MACROTREND Consument 5- 10 jaar MEGATREND Maatschappij 10 -30 jaar HYPES & RAGES 3maand - 2 jaar
- 17. MICROTREND MACROTREND INDIVIDUALISERING MEGATREND ECONOMISCH SOCIAAL CULTUREEL COLA FLESJE PERSONALISERING behoefte om uniek te zijn
- 21. Interactief winkelen MICROTREND CONVENIENCE behoefte om efficiënt te winkelen TIJDSVERDICHTING MEGATREND ECONOMISCH SOCIAAL CULTUREEL MACROTREND
- 22. CONVENIENCE INSPIRATIE NO WASTE
- 24. Better Late than never BUT never Late is BETTER 3.
- 25. Innovators Early Adopters Early Majority Late Majority Laggards Marktaandeel Tipping point 2,5% 13,5% 34% 34% 16% Aangesproken door nieuwigheden Aangesproken door oplossingen en gemak
- 26. Google has become a gravitational force, drawing much of the industry's innovation to its core. “ We fell behind, we missed big trends, and we lost time. At that time, we thought we were making the right decisions; but, with the benefit of hindsight, we now find ourselves years behind. ” ...there is intense heat coming from our competitors, more rapidly than we ever expected. Apple disrupted the market by redefining the smartphone and attracting developers to a closed, but very powerful ecosystem.
- 27. it’s only rock ‘n’ roll but i like it 4.
- 32. you say tom-ay-to i say tom- a -to 5.
- 35. Foodinspirations sept Millennials & Eten 2013 Pics Rahi Rezvani
- 44. mad bad & dangerous to know 6.
- 47. SPECIALIZE