Marketing to today's New Yorkers.

1. all content contained within this document is owned by spoiled Media © 2018all content contained within this document is owned by spoiled Media © 2018
Make Your
Brand Matter
marketing to
today’s
New Yorkers

2. I’m Pavel
CEO & Co-Founder
Spoiled Media

3. Making brands matter to New Yorkers
Goal

4. videos,
influencers,
ROI,
community,
offline,
brand awareness
Your challenges?

5. deconstruction
Finding the common language
Make your
Brand
Matter:
Marketing to
Today’s
New Yorkers

6. Today’s New Yorkers
1,500 art galleries
1,700 parks + 1,200 free art events
100+ of museums and cultural
institutions
10,000 bars
24,000 eating establishments
8.5 million residents
62 million tourists

7. Today’s New Yorkers
We’re on TV, in shows, in movies
We’re at the root of social + cultural
movements.
Avoid solipsism
Approach ecology

8. Marketing
Product - new markets, new behaviors
Price - subscriptions, micro-transactions
Place - increasingly artificial + virtual
People - future of work
Promotion - duopoly, empowered
consumers

9. Macroeconomic changes
Ownership
Consumption
vs
Access
Experience
No more
economies of
scale

10. What Now?
Make Your Brand Matter

11. Make
Basics
Documentation:
Process Street
Everything:
Airtable
Workflows:
Zapier
Duopoly:
FB Pixel + Google Analytics
Believe Build
Avoid categorial thinking
Creating bold possibility
Accept unknowns
Looking beyond data
Develop customers
Skillsets across team
Consistent activities
Brand equity

12. Brand
fire, flame
incite
spirit
beyond product heuristics
perspectives

13. the role brand plays
community
experience
Matter

14. Belonging
substance
connection
meaning

15. Fin
Questions