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Enabling the Customer Experience of the Future

Rob Gonda
Rob Gonda

Presentation for Chief Marketing Technologist Exchange, 01/2016

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Rob Gonda
ENABLING THE CUSTOMER EXPERIENCE OF THE FUTURE
1
Chief Marketing Technologist Exchange - 01/2016
Rob Gonda 2
Personal
World Citizen
Technology, Sports, and Music
Work
Digital Early Adopter: BBS in 93
Entrepreneur: Started and Exited 5 companies
Global Head of Innovation for Sapient
VP, Global Digital and Data for McDonald’s
Industry
Dozens of Speaking Engagements and International Keynotes
TV Appearances for Reuters and Bloomberg
Published Author and editor-in-chief for Industry Magazines
International Awards and Recognition
Digital Chair for 4A’s, ARF, AMA
ABOUT ME
Rob Gonda 3
Enabling
Customer Experience
Future
TODAY’S AGENDA
Rob Gonda 4
by the year 2030
Rob Gonda 5
over 2 billion jobs will have disappeared, freeing up talent
for many new fledgling industries.
by the year 2030
Rob Gonda 6
basic computer programming will be considered a core skill
required in over 20% of all jobs.
by the year 2030

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Enabling the Customer Experience of the Future

  • 1. Rob Gonda ENABLING THE CUSTOMER EXPERIENCE OF THE FUTURE 1 Chief Marketing Technologist Exchange - 01/2016
  • 2. Rob Gonda 2 Personal World Citizen Technology, Sports, and Music Work Digital Early Adopter: BBS in 93 Entrepreneur: Started and Exited 5 companies Global Head of Innovation for Sapient VP, Global Digital and Data for McDonald’s Industry Dozens of Speaking Engagements and International Keynotes TV Appearances for Reuters and Bloomberg Published Author and editor-in-chief for Industry Magazines International Awards and Recognition Digital Chair for 4A’s, ARF, AMA ABOUT ME
  • 3. Rob Gonda 3 Enabling Customer Experience Future TODAY’S AGENDA
  • 4. Rob Gonda 4 by the year 2030
  • 5. Rob Gonda 5 over 2 billion jobs will have disappeared, freeing up talent for many new fledgling industries. by the year 2030
  • 6. Rob Gonda 6 basic computer programming will be considered a core skill required in over 20% of all jobs. by the year 2030
  • 7. Rob Gonda 7 we will see the first hurricane stopped by human intervention. by the year 2030
  • 8. Rob Gonda 8 we will see wireless power used to light up invisible light bulbs in the middle of a room. by the year 2030
  • 9. Rob Gonda 9 over 20% of all new construction will be “printed” buildings. by the year 2030
  • 10. Rob Gonda 10 over 90% of all restaurants will use some form of a 3D food printer in their meal preparations. by the year 2030
  • 11. Rob Gonda 11 In 10 years, it’s predicted that 40% of the Future 500 Companies will no longer exist. * Fast Company April 2011, page 121.
  • 12. Rob Gonda 12 Do You Remember These? ▪ Blockbuster ▪ Compaq ▪ Sun Microsystems ▪ Eastern Airlines ▪ Enron ▪ Pan Am ▪ Arthur Andersen ▪ General Foods Corp ▪ DeLorean Motor Co
  • 15. Linear Growth Exponential Growth Disruptive Stress /Opportunity LINEAR vs. EXPONENTIAL
  • 16. Take 30 Linear paces… 1 30 Meters 2 3 4 5 6 7
  • 17. 1 2 4 8 16 32 64 128 256 Take 30 Exponential steps… 26X Around the Earth! …1,073,741,824 meters
  • 18. Integrated Circuits 2012: Nvidia's G 7.1 Billion Transistors 28 Nanometers 7GHz ≈ $ .0000001 1971: Intel 4004 2,300 Transistors 10,000 Nanometers 740 KHz (.00074 GHz) ≈ $1 (1968) 1958: 2 Transistors Transistor Count: Gate Process Length:
 Speed: Cost Of A Transistor: 2 ½ inch ß 10K (faster) & 10M (cheaper) à 100 Billion-fold improvement (40 yrs)
  • 19. Can this growth go on forever?
  • 20. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Technology “S-Curve”
  • 21. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 “Nested S-Curves” (5th Computing Paradigm) Relay Vacuum Tube Transistors Integrated Circuits
  • 22. The exponential growth of computing on a Logarithmic Plot Calc./second for a $1000 laptop vs. Time CalculationsperSecondper$1 Year 22 2023 2050 2010
  • 23. Technologies Riding Moore’s Law 1. Infinite Computing 2. Sensor & Networks 3. Robotics/Drones 4. 3D Printing 5. Synthetic Biology 6. Virtual Worlds 7. Nanomaterials 8. Artificial Intelligence
  • 24. Rob Gonda 24 Person FEEL THINK OBJECTS / TECH INFORMATION MICRO TRENDS MACRO TRENDS
  • 25. Rob Gonda 25 Change ▪ Change − to become different − to make (someone or something) different − to become something else ▪ Organizational Change − process in which an organization changes its structure, strategies, operational methods, technologies, or organizational culture
  • 26. Rob Gonda 26 Transformation ▪ Transformation − a thorough or dramatic change in form or appearance − a complete or major change in someone's or something's appearance, form, etc ▪ Organizational Transformation − process of profound and radical change that orients an organization in a new direction and takes it to an entirely different level of effectiveness
  • 27. Rob Gonda 27 Adaptability ▪ Adapt − become adjusted to new conditions ▪ Adaptability − Ability of an entity or organism to alter itself or its responses to the changed circumstances or environment
  • 28. Digital Darwinism The evolution of society and technology and its impact on behavior, expectations and customs.
  • 29. Rob Gonda 29 Business Model Organizational Design & Culture Solutions, Products, and Services ENABLE ADAPTABILITY Yourself
  • 30. Rob Gonda 30 Business Model ENABLE ADAPTABILITY Disrupt yourself, or someone else will Don’t Disrupt the Core Innovate at the Edges Organizational Design & Culture Solutions, Products, and Services Yourself
  • 31. Rob Gonda 31 Business Model ENABLE ADAPTABILITY Empower & Allow Experimentation Encourage Failure Progress over Perfection / Continuous Improvement Organizational Design & Culture Solutions, Products, and Services Yourself
  • 32. Rob Gonda 32 Business Model ENABLE ADAPTABILITY Decouple Open Organizational Design & Culture Solutions, Products, and Services Yourself
  • 33. Rob Gonda 33 Business Model ENABLE ADAPTABILITY Experiment Take Risks Diversify Organizational Design & Culture Solutions, Products, and Services Yourself
  • 34. Rob Gonda 34 The world is changing at an Exponential pace It is not the strongest who survives, but the most adaptable to change Lead through vision, not technology INSIGHTS / TAKE AWAYS Culture trumps strategy
  • 35. Rob Gonda 35 THANKS FOR LISTENING