SlideShare a Scribd company logo
1 of 64
For Non-profits & NGO’s & frivillige organisationer Social Software & Social Media Marketing
Social Software for frivillige organisationer Gentofte, 22. September, 2011 Christian C Carlsson Digital Marketing Strategist, IBM Twitter www.twitter.com/chris_carlsson LinkedIn www.linkedin.com/in/christiancarlsson
Key drivers for change
Key drivers for change The Office Traditionalists vs. Generation Collaborative Each generation comes with its own sets of experiences and expectations
Social Software Blogs Files sharing Tasks Micro Blogs Social Bookmarks and Tags Recommendations Wikis Rich profiles Instant Messaging Communities and Forums Social Networking More… (Geo-tagging, Answers, Blog Muse…)
User Generated Content is taking over Professional content is still very much valuable, although not always the latest updated.
Social Software in play Examples
Don’t reinvent the wheel Source: http://4.bp.blogspot.com/-3T9NNGvVaPM/TdmP8WBbGLI/AAAAAAAAD7I/zXyZZ9JFuk8/s1600/Don%2527tReinventTheWheelWhenYouStartBusiness.jpeg
Don’t reinvent the wheel Files sharing So  thanks Louis  for some inspiring slides! What and where is the latest version? Audit trail My inbox is exploding! Collaborate Ask for input
Who is who? http://www.fairgotrading.com.au/images/hands_around_the_world_600.jpg “ Virtualized teams, on the filed, learn about each others to work better together” (Louis R.)
Who is who? Rich profiles
Who is who? Rich profiles
Knowledge sharing gap Source: Adopted from Louis Richardson’s drawings … . New people in the organization or the team (role) looking to learn what others have already learned.
Knowledge sharing gap Who is Christian in other people eyes? Tags
Knowledge sharing gap Communities “ Looking for an expert/leaders, look for them in a community”
Knowledge sharing gap Blogs (or Wikis, Forums, etc.)
E-mail is where information goes to die Information Source, quote: Bill French (http://bfrench.info/public/item/5994) from April 2003
E-mail is where information goes to die Files sharing
E-mail is where information goes to die Tasks
E-mail is where information goes to die Wikis
Organizational boundaries Source: Adopted from Louis Richardson’s drawings “ How to share with people, you don’t know exist”
Organizational boundaries Social Bookmarks and Tags
Recommendations anyone?
Recommendations anyone? Recommendations
Don’t know yet Source: http://wizag.com/images/diggol/discover.jpg
Don’t know yet Micro Blogs
Maze of information You start here Information you look for Blogs Files sharing Tasks Micro Blogs Social Bookmarks and Tags Recommendations Wikis Rich profiles Instant Messaging Communities and Forums Social Networking More… (Geo-tagging, Answers, Blog Muse…)
Where to start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where to start? And much more….. Just do a search! http://www.socialbrite.org/2010/08/19/5-collaboration-tools-to-enhance-productivity/ http://www.frogloop.com/care2blog/2011/9/10/five-online-strategy-tips-to-manage-data-across-multiple-cha.html
Social Media Marketing for frivillige organisationer Gentofte, 22. September, 2011 Christian C Carlsson Digital Marketing Strategist, IBM Twitter www.twitter.com/chris_carlsson LinkedIn www.linkedin.com/in/christiancarlsson
Why so important:  Go where your “customers” and “prospects” go Visitors
A paradigm shift in communication Source: Unknown (it wasn’t me!) From To Channel Network Mass consumption Universal participation Institutional mediation Social mediation Content scarcity Content abundance Attention abundance Attention scarcity Asynchronous Real-time Virtual reality Integrated reality
It’s a new, more complex marketing funnel (thanks...) The traditional marketing funnel Complexity lies at the center of the marketing funnel Members Donors Supporters Members Donors Supporters Source: Forrester Research
Social Media is not, and should not stand alone Mkt. tactics Web Social Channels Events PR Other eNurture Mobile Integrated effort for success
Social Media Marketing and ROI Impact = Site visits/leads Effort = Funding Traditional Online Campaigns TIME VALUE Many, small activities and engagements “ Injections” over time by members, experts, advocates, etc. Engage brand Loyalists; Advocates; and Influencers Listen, Learn, and Adjust Source: Adopted from Pauline Ores, IBM (2009) Impact = Relevance and engagement Effort = Resources Social Media Marketing TIME VALUE
Short on Social Media (generalizing) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t let 1 person do 100%, let 100 people do 1% Source: Unknown (it wasn’t me!)
Your most valuable resources: your members. Image source: IBM Digital Strategy Presentation (2010)
Your members are daily, hourly, down to the minute engaged in  conversations  and  stories  – offline as well as online. And they are connected. THEY are your greatest asset. Your BEST ambassadors. Use them. Make them  Socially Engaged. Image source: IBM Digital Strategy Presentation (2010)
EXAMPLE:  Social Media Guidelines for Red Cross (on SlideShare) Source: http://www.slideshare.net/PingElizabeth/american-red-cross-social-media-guidelines [ Link ]
EXAMPLE:  IBM   Social Computing Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],” IBM er nuancerede omkring sociale medier og mener, at brugen af sociale medier kan være med til at fremme arbejdsrelateret networking mellem medarbejdere og forretningsforbindelser.  IBM har fuld tillid til og respekt for, at alle medarbejdere i IBM selv kan bedømme, hvordan de kan benytte sociale medier i arbejdstiden.” Full version in English:  http://www.ibm.com/blogs/ zz/en/guidelines.html
EXAMPLE:  The simple one (Twitter) Our Twitter policy: Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”  Source: http://www.gruntledemployees.com/gruntled_employees/2009/03/a-tweetable-twitter-policy.html
[object Object],2/Listen to your audience 3/ WHO: Target your audience Understand digital behaviors Develop social media map Identify needed experts 4/ WHERE: Environment WHAT: Experience Select appropriate social media networks, tools, and content 5/ HOW: Deployment: Empower Consumer advocacy (Participation) Identify available/required assets And resources for participation in  the most relevant conversations. Train the experts 6/RESULTS: Measure those things that will best help you determine the impact of your involvement and participation 1/ WHY: Establish your core business objectives Social Media Marketing in 7 Key Steps Source: Unknown (it wasn’t me!)
Step 1:  Establish Core Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],But be realistic what can be achieved through Social Media!
Step 2:  Monitor the Market Conversation : LISTEN Image source:  http:// health.ninemsn.com.au/img/health/ear.jpg What are influencers talking about? Are there interesting conversations? What is your “market” like? What is being said about you? Negative discussions? Google Alerts/Reader Technorati Twitter Search Silverbakk Radian6 Etc. [ Link ] [ Link ] Step-by-Step: How To Set Up A Nonprofit Listening Post [ Link ] 12+ Social Media ‘Listening Tools’ – Essential Internet Marketing Best Practices – Monitor Your Web
Example ,[object Object],[object Object],[object Object],[object Object],[object Object],10 Minutes a Day Image source: http://blog.hubspot.com/blog/tabid/6307/bid/4663/How-to-Monitor-Your-Social-Media-Presence-in-10-Minutes-a-Day.aspx [ Link ] How to Monitor Your Social Media Presence in 10 Minutes a Day
Example:  Don’t make it complicating Monitoring and managing the Social Footprint of IBM Danmark (the cheap way)
Step 3:  Identify and Engage the Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 4:  Maximize Digital Asset Distribution ,[object Object],[object Object],[object Object],How to Optimize Your Videos for SEO   [ Link ]
EXAMPLE:  PING.FM
Step 5:  Empower Consumer Advocacy ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 6:  Understand the impact – The new metrics Source: Leading metrics used by companies worldwide to measure success of social media marketing, March 2011, eMarketer But as always, it depends on the objective/goal Measure those things that will best help you determine the impact of your involvement and participation
Social Measurement approach for nonprofits ,[object Object],[object Object],[object Object],Source: http://www.socialbrite.org/2011/06/14/7-tips-a-grid-for-social-media-measurement/
Social Measurement approach for nonprofits ,[object Object],[object Object],[object Object],Source: http://www.socialbrite.org/2011/06/14/7-tips-a-grid-for-social-media-measurement/ [ Link ] 7 tips & a grid for social media measurement  [ Link ] 5 Free Online Social Media Measurement Tools
Step 7:  Maintain the Relationships, Maintain the Momentum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Image source: dimensionsguide.com  Quote: Christian C Carlsson “ Web Content without a creation date, is like Milk without a best before date – I will smell it, but never really use it.”
So are you ready For Social Media Marketing ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ All I ever learned about Social Media, I learned in Social Media.” (it’s because we’re so darn social…) Quote: Christian C Carlsson
“ All I ever learned about Social Media, I learned in Social Media.” (it’s because we’re so darn social…) Quote: Christian C Carlsson Use the experts out there!! (with a grain of salt of course) [ Link ] 7 tips & a grid for social media measurement  [ Link ] 5 Free Online Social Media Measurement Tools [ Link ] How to Optimize Your Videos for SEO   [ Link ] [ Link ] How to Monitor Your Social Media Presence in 10 Minutes a Day [ Link ] [ Link ] Step-by-Step: How To Set Up A Nonprofit Listening Post [ Link ] 12+ Social Media ‘Listening Tools’ – Essential Internet Marketing Best Practices – Monitor Your Web
Thank you, pick up your copy of the presentation here:  http://slidesha.re/pwBHwc Social Media Marketing for frivillige organisationer (Nonprofit, NGO’s) Christian C Carlsson, Digital Marketing Strategist, IBM www.twitter.com/chris_carlsson ,  www.linkedin.com/in/christiancarlsson IBM
Backup / for discussion Quote: Christian C Carlsson
Examples
EXAMPLE:  Drawing a parallel with Social Enablement in IBM ,[object Object],[object Object],[object Object],[object Object],[object Object],You are changing behavior which is the hardest thing in change management. Therefore you must look at what traits, interests, personalities, expertise's etc. there are that can work in your favor. Someone who is GREAT at drawing, but mediocre at writing should probably NOT spend time trying to write blog posts, but INSTEAD create excellent, visualizing content on Flickr, YouTube, SlideShare, etc.
EXAMPLE:  Word of Mouth Happy customers are your best advertisers.  If people like you and like what you do, they will tell their friends. (Which is probably why we need to talk about  Social Media Service , instead of Social Media Marketing!) Source: Andy Sernovitz www.wordofmouthbook.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[ Link ]

More Related Content

What's hot

Social media and networking
Social media and networkingSocial media and networking
Social media and networkinggdeboe
 
The Social Media Spine: Building the backbone to your online presence
The Social Media Spine: Building the backbone to your online presenceThe Social Media Spine: Building the backbone to your online presence
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
 
Leveraging Web and Social Media for Professional Development
Leveraging Web and Social Media for Professional DevelopmentLeveraging Web and Social Media for Professional Development
Leveraging Web and Social Media for Professional DevelopmentAdrian Chu
 
Saas social hr
Saas social hrSaas social hr
Saas social hrAda Lim
 
Social Software for Mexico's Industry Forum
Social Software for Mexico's Industry ForumSocial Software for Mexico's Industry Forum
Social Software for Mexico's Industry ForumLuis Benitez
 
Session 1 Social Software Introduction
Session 1 Social Software IntroductionSession 1 Social Software Introduction
Session 1 Social Software IntroductionChris Sparshott
 
The Power of the Social Organization
The Power of the Social OrganizationThe Power of the Social Organization
The Power of the Social OrganizationMichael Pace
 
Social Media In Prevention
Social Media In PreventionSocial Media In Prevention
Social Media In PreventionLaDonna Coy
 
Cornell Clubs and Groups Presentation
Cornell Clubs and Groups PresentationCornell Clubs and Groups Presentation
Cornell Clubs and Groups PresentationHoward Greenstein
 
Bridge Conference - Fundraising 2.0 Session
Bridge Conference - Fundraising 2.0 SessionBridge Conference - Fundraising 2.0 Session
Bridge Conference - Fundraising 2.0 SessionBeth Kanter
 
21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your researchEmma Gillaspy
 
Social Networks for Recruitment - SWA 2008
Social Networks for Recruitment - SWA 2008Social Networks for Recruitment - SWA 2008
Social Networks for Recruitment - SWA 2008Chris Hoyt
 
Social Software Adoption
Social Software AdoptionSocial Software Adoption
Social Software AdoptionStuart McIntyre
 
MYTI Developing Coalition Presence
MYTI Developing Coalition PresenceMYTI Developing Coalition Presence
MYTI Developing Coalition PresenceLaDonna Coy
 
Fyronic seminar at Nehra
Fyronic seminar at NehraFyronic seminar at Nehra
Fyronic seminar at NehraFranky Redant
 
Designing the Social Web, Web 2.0 expo Nyc version
Designing the Social Web,  Web 2.0 expo Nyc versionDesigning the Social Web,  Web 2.0 expo Nyc version
Designing the Social Web, Web 2.0 expo Nyc versionChristina Wodtke
 
The Social Organization
The Social OrganizationThe Social Organization
The Social OrganizationSoCo Partners
 

What's hot (20)

Social media and networking
Social media and networkingSocial media and networking
Social media and networking
 
The Social Media Spine: Building the backbone to your online presence
The Social Media Spine: Building the backbone to your online presenceThe Social Media Spine: Building the backbone to your online presence
The Social Media Spine: Building the backbone to your online presence
 
Digital Tattoo for Teacher Candidates at UBC
Digital Tattoo for Teacher Candidates at UBC Digital Tattoo for Teacher Candidates at UBC
Digital Tattoo for Teacher Candidates at UBC
 
Leveraging Web and Social Media for Professional Development
Leveraging Web and Social Media for Professional DevelopmentLeveraging Web and Social Media for Professional Development
Leveraging Web and Social Media for Professional Development
 
Digital Tattoo Workshop for VPL
Digital Tattoo Workshop for VPLDigital Tattoo Workshop for VPL
Digital Tattoo Workshop for VPL
 
Saas social hr
Saas social hrSaas social hr
Saas social hr
 
Social Software for Mexico's Industry Forum
Social Software for Mexico's Industry ForumSocial Software for Mexico's Industry Forum
Social Software for Mexico's Industry Forum
 
Session 1 Social Software Introduction
Session 1 Social Software IntroductionSession 1 Social Software Introduction
Session 1 Social Software Introduction
 
The Power of the Social Organization
The Power of the Social OrganizationThe Power of the Social Organization
The Power of the Social Organization
 
Rww Community Report
Rww Community ReportRww Community Report
Rww Community Report
 
Social Media In Prevention
Social Media In PreventionSocial Media In Prevention
Social Media In Prevention
 
Cornell Clubs and Groups Presentation
Cornell Clubs and Groups PresentationCornell Clubs and Groups Presentation
Cornell Clubs and Groups Presentation
 
Bridge Conference - Fundraising 2.0 Session
Bridge Conference - Fundraising 2.0 SessionBridge Conference - Fundraising 2.0 Session
Bridge Conference - Fundraising 2.0 Session
 
21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research
 
Social Networks for Recruitment - SWA 2008
Social Networks for Recruitment - SWA 2008Social Networks for Recruitment - SWA 2008
Social Networks for Recruitment - SWA 2008
 
Social Software Adoption
Social Software AdoptionSocial Software Adoption
Social Software Adoption
 
MYTI Developing Coalition Presence
MYTI Developing Coalition PresenceMYTI Developing Coalition Presence
MYTI Developing Coalition Presence
 
Fyronic seminar at Nehra
Fyronic seminar at NehraFyronic seminar at Nehra
Fyronic seminar at Nehra
 
Designing the Social Web, Web 2.0 expo Nyc version
Designing the Social Web,  Web 2.0 expo Nyc versionDesigning the Social Web,  Web 2.0 expo Nyc version
Designing the Social Web, Web 2.0 expo Nyc version
 
The Social Organization
The Social OrganizationThe Social Organization
The Social Organization
 

Viewers also liked

Fibre optic FTTH FTTX network design, engineering and planning solutions,
Fibre optic FTTH FTTX network design, engineering and planning solutions,Fibre optic FTTH FTTX network design, engineering and planning solutions,
Fibre optic FTTH FTTX network design, engineering and planning solutions,van den Dool Dick
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing pptSean Joan
 
10 Steps to a Successful Social Media Marketing Strategy
10 Steps to a Successful Social Media Marketing Strategy10 Steps to a Successful Social Media Marketing Strategy
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
 
How to boost inbound marketing success with content marketing, SEO and social...
How to boost inbound marketing success with content marketing, SEO and social...How to boost inbound marketing success with content marketing, SEO and social...
How to boost inbound marketing success with content marketing, SEO and social...Scoop.it
 
Software company marketing plan outline
Software company marketing plan outlineSoftware company marketing plan outline
Software company marketing plan outlineDaniel Stiel
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationAndrew Schwartz
 

Viewers also liked (7)

Fibre optic FTTH FTTX network design, engineering and planning solutions,
Fibre optic FTTH FTTX network design, engineering and planning solutions,Fibre optic FTTH FTTX network design, engineering and planning solutions,
Fibre optic FTTH FTTX network design, engineering and planning solutions,
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing ppt
 
10 Steps to a Successful Social Media Marketing Strategy
10 Steps to a Successful Social Media Marketing Strategy10 Steps to a Successful Social Media Marketing Strategy
10 Steps to a Successful Social Media Marketing Strategy
 
How to boost inbound marketing success with content marketing, SEO and social...
How to boost inbound marketing success with content marketing, SEO and social...How to boost inbound marketing success with content marketing, SEO and social...
How to boost inbound marketing success with content marketing, SEO and social...
 
Software company marketing plan outline
Software company marketing plan outlineSoftware company marketing plan outline
Software company marketing plan outline
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint Presentation
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 

Similar to Social Software and Social Media Marketing for frivillige organisationer, NGOs og Nonprofit

Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd MarchIbm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd Marchguestca2060b
 
workshop on Social media for HR executives
workshop on Social media for HR executives workshop on Social media for HR executives
workshop on Social media for HR executives Gautam Ghosh
 
Social Business @ IBM Denmark, May 2011
Social Business @ IBM Denmark, May 2011Social Business @ IBM Denmark, May 2011
Social Business @ IBM Denmark, May 2011IBM Danmark
 
Personal Branding Online
Personal Branding OnlinePersonal Branding Online
Personal Branding OnlineLisa Harris
 
Social Business Evening Academy
Social Business   Evening AcademySocial Business   Evening Academy
Social Business Evening AcademyYves Van Seters
 
UN Women's Conference - Social listening session
UN Women's Conference - Social listening sessionUN Women's Conference - Social listening session
UN Women's Conference - Social listening sessionsusanpeich
 
Social Media's Influence on Project Management
Social Media's Influence on Project ManagementSocial Media's Influence on Project Management
Social Media's Influence on Project ManagementAdam Blau
 
Engagement, Impact, Value: Measuring and Maximising Impact Using the Social Web
Engagement, Impact, Value: Measuring and Maximising Impact Using the Social WebEngagement, Impact, Value: Measuring and Maximising Impact Using the Social Web
Engagement, Impact, Value: Measuring and Maximising Impact Using the Social Weblisbk
 
Social Media Public Relations (Ncfpd 2009)
Social Media   Public Relations (Ncfpd   2009)Social Media   Public Relations (Ncfpd   2009)
Social Media Public Relations (Ncfpd 2009)Akhil Rawat
 
"Brand of You in the Digital Age" - MNAMA+MIMA
"Brand of You in the Digital Age" - MNAMA+MIMA"Brand of You in the Digital Age" - MNAMA+MIMA
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
 
The 5 social medias (5 SMs)
The 5 social medias (5 SMs)The 5 social medias (5 SMs)
The 5 social medias (5 SMs)Patti Anklam
 
Palo Alto Community Fund
Palo Alto Community FundPalo Alto Community Fund
Palo Alto Community FundBeth Kanter
 
Social media 101 hands on workshop
Social media 101 hands on workshopSocial media 101 hands on workshop
Social media 101 hands on workshopUtomo Prawiro
 
Social Media Hands-On Workshop - Sept 2010
Social Media Hands-On Workshop - Sept 2010Social Media Hands-On Workshop - Sept 2010
Social Media Hands-On Workshop - Sept 2010Donny Shimamoto
 
Psychology of Growing a Large Social Learning Community
Psychology of Growing a Large Social Learning CommunityPsychology of Growing a Large Social Learning Community
Psychology of Growing a Large Social Learning CommunityVFTNetworks
 
Social Media Strategy Game Workshop Final
Social Media Strategy Game Workshop FinalSocial Media Strategy Game Workshop Final
Social Media Strategy Game Workshop FinalBeth Kanter
 
Social Media Four S Ms
Social  Media    Four  S MsSocial  Media    Four  S Ms
Social Media Four S MsPatti Anklam
 

Similar to Social Software and Social Media Marketing for frivillige organisationer, NGOs og Nonprofit (20)

Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd MarchIbm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
 
workshop on Social media for HR executives
workshop on Social media for HR executives workshop on Social media for HR executives
workshop on Social media for HR executives
 
Social Business @ IBM Denmark, May 2011
Social Business @ IBM Denmark, May 2011Social Business @ IBM Denmark, May 2011
Social Business @ IBM Denmark, May 2011
 
Personal Branding Online
Personal Branding OnlinePersonal Branding Online
Personal Branding Online
 
Social Business Evening Academy
Social Business   Evening AcademySocial Business   Evening Academy
Social Business Evening Academy
 
UN Women's Conference - Social listening session
UN Women's Conference - Social listening sessionUN Women's Conference - Social listening session
UN Women's Conference - Social listening session
 
HEEG conference
HEEG conferenceHEEG conference
HEEG conference
 
Social Media's Influence on Project Management
Social Media's Influence on Project ManagementSocial Media's Influence on Project Management
Social Media's Influence on Project Management
 
Engagement, Impact, Value: Measuring and Maximising Impact Using the Social Web
Engagement, Impact, Value: Measuring and Maximising Impact Using the Social WebEngagement, Impact, Value: Measuring and Maximising Impact Using the Social Web
Engagement, Impact, Value: Measuring and Maximising Impact Using the Social Web
 
Social Media Public Relations (Ncfpd 2009)
Social Media   Public Relations (Ncfpd   2009)Social Media   Public Relations (Ncfpd   2009)
Social Media Public Relations (Ncfpd 2009)
 
"Brand of You in the Digital Age" - MNAMA+MIMA
"Brand of You in the Digital Age" - MNAMA+MIMA"Brand of You in the Digital Age" - MNAMA+MIMA
"Brand of You in the Digital Age" - MNAMA+MIMA
 
Dccsmf oct11-mh
Dccsmf oct11-mhDccsmf oct11-mh
Dccsmf oct11-mh
 
The 5 social medias (5 SMs)
The 5 social medias (5 SMs)The 5 social medias (5 SMs)
The 5 social medias (5 SMs)
 
Palo Alto Community Fund
Palo Alto Community FundPalo Alto Community Fund
Palo Alto Community Fund
 
Online Community Practices
Online Community PracticesOnline Community Practices
Online Community Practices
 
Social media 101 hands on workshop
Social media 101 hands on workshopSocial media 101 hands on workshop
Social media 101 hands on workshop
 
Social Media Hands-On Workshop - Sept 2010
Social Media Hands-On Workshop - Sept 2010Social Media Hands-On Workshop - Sept 2010
Social Media Hands-On Workshop - Sept 2010
 
Psychology of Growing a Large Social Learning Community
Psychology of Growing a Large Social Learning CommunityPsychology of Growing a Large Social Learning Community
Psychology of Growing a Large Social Learning Community
 
Social Media Strategy Game Workshop Final
Social Media Strategy Game Workshop FinalSocial Media Strategy Game Workshop Final
Social Media Strategy Game Workshop Final
 
Social Media Four S Ms
Social  Media    Four  S MsSocial  Media    Four  S Ms
Social Media Four S Ms
 

More from IBM Danmark

DevOps, Development and Operations, Tina McGinley
DevOps, Development and Operations, Tina McGinleyDevOps, Development and Operations, Tina McGinley
DevOps, Development and Operations, Tina McGinleyIBM Danmark
 
Velkomst, Universitetssporet 2013, Pia Rønhøj
Velkomst, Universitetssporet 2013, Pia RønhøjVelkomst, Universitetssporet 2013, Pia Rønhøj
Velkomst, Universitetssporet 2013, Pia RønhøjIBM Danmark
 
Smarter Commerce, Salg og Marketing, Thomas Steglich-Andersen
Smarter Commerce, Salg og Marketing, Thomas Steglich-AndersenSmarter Commerce, Salg og Marketing, Thomas Steglich-Andersen
Smarter Commerce, Salg og Marketing, Thomas Steglich-AndersenIBM Danmark
 
Mobile, Philip Nyborg
Mobile, Philip NyborgMobile, Philip Nyborg
Mobile, Philip NyborgIBM Danmark
 
IT innovation, Kim Escherich
IT innovation, Kim EscherichIT innovation, Kim Escherich
IT innovation, Kim EscherichIBM Danmark
 
Echo.IT, Stefan K. Madsen
Echo.IT, Stefan K. MadsenEcho.IT, Stefan K. Madsen
Echo.IT, Stefan K. MadsenIBM Danmark
 
Big Data & Analytics, Peter Jönsson
Big Data & Analytics, Peter JönssonBig Data & Analytics, Peter Jönsson
Big Data & Analytics, Peter JönssonIBM Danmark
 
Social Business, Alice Bayer
Social Business, Alice BayerSocial Business, Alice Bayer
Social Business, Alice BayerIBM Danmark
 
Numascale Product IBM
Numascale Product IBMNumascale Product IBM
Numascale Product IBMIBM Danmark
 
Intel HPC Update
Intel HPC UpdateIntel HPC Update
Intel HPC UpdateIBM Danmark
 
IBM general parallel file system - introduction
IBM general parallel file system - introductionIBM general parallel file system - introduction
IBM general parallel file system - introductionIBM Danmark
 
NeXtScale HPC seminar
NeXtScale HPC seminarNeXtScale HPC seminar
NeXtScale HPC seminarIBM Danmark
 
Future of Power: PowerLinux - Jan Kristian Nielsen
Future of Power: PowerLinux - Jan Kristian NielsenFuture of Power: PowerLinux - Jan Kristian Nielsen
Future of Power: PowerLinux - Jan Kristian NielsenIBM Danmark
 
Future of Power: Power Strategy and Offerings for Denmark - Steve Sibley
Future of Power: Power Strategy and Offerings for Denmark - Steve SibleyFuture of Power: Power Strategy and Offerings for Denmark - Steve Sibley
Future of Power: Power Strategy and Offerings for Denmark - Steve SibleyIBM Danmark
 
Future of Power: Big Data - Søren Ravn
Future of Power: Big Data - Søren RavnFuture of Power: Big Data - Søren Ravn
Future of Power: Big Data - Søren RavnIBM Danmark
 
Future of Power: IBM PureFlex - Kim Mortensen
Future of Power: IBM PureFlex - Kim MortensenFuture of Power: IBM PureFlex - Kim Mortensen
Future of Power: IBM PureFlex - Kim MortensenIBM Danmark
 
Future of Power: IBM Trends & Directions - Erik Rex
Future of Power: IBM Trends & Directions - Erik RexFuture of Power: IBM Trends & Directions - Erik Rex
Future of Power: IBM Trends & Directions - Erik RexIBM Danmark
 
Future of Power: Håndtering af nye teknologier - Kim Escherich
Future of Power: Håndtering af nye teknologier - Kim EscherichFuture of Power: Håndtering af nye teknologier - Kim Escherich
Future of Power: Håndtering af nye teknologier - Kim EscherichIBM Danmark
 
Future of Power - Lars Mikkelgaard-Jensen
Future of Power - Lars Mikkelgaard-JensenFuture of Power - Lars Mikkelgaard-Jensen
Future of Power - Lars Mikkelgaard-JensenIBM Danmark
 

More from IBM Danmark (20)

DevOps, Development and Operations, Tina McGinley
DevOps, Development and Operations, Tina McGinleyDevOps, Development and Operations, Tina McGinley
DevOps, Development and Operations, Tina McGinley
 
Velkomst, Universitetssporet 2013, Pia Rønhøj
Velkomst, Universitetssporet 2013, Pia RønhøjVelkomst, Universitetssporet 2013, Pia Rønhøj
Velkomst, Universitetssporet 2013, Pia Rønhøj
 
Smarter Commerce, Salg og Marketing, Thomas Steglich-Andersen
Smarter Commerce, Salg og Marketing, Thomas Steglich-AndersenSmarter Commerce, Salg og Marketing, Thomas Steglich-Andersen
Smarter Commerce, Salg og Marketing, Thomas Steglich-Andersen
 
Mobile, Philip Nyborg
Mobile, Philip NyborgMobile, Philip Nyborg
Mobile, Philip Nyborg
 
IT innovation, Kim Escherich
IT innovation, Kim EscherichIT innovation, Kim Escherich
IT innovation, Kim Escherich
 
Echo.IT, Stefan K. Madsen
Echo.IT, Stefan K. MadsenEcho.IT, Stefan K. Madsen
Echo.IT, Stefan K. Madsen
 
Big Data & Analytics, Peter Jönsson
Big Data & Analytics, Peter JönssonBig Data & Analytics, Peter Jönsson
Big Data & Analytics, Peter Jönsson
 
Social Business, Alice Bayer
Social Business, Alice BayerSocial Business, Alice Bayer
Social Business, Alice Bayer
 
Numascale Product IBM
Numascale Product IBMNumascale Product IBM
Numascale Product IBM
 
Mellanox IBM
Mellanox IBMMellanox IBM
Mellanox IBM
 
Intel HPC Update
Intel HPC UpdateIntel HPC Update
Intel HPC Update
 
IBM general parallel file system - introduction
IBM general parallel file system - introductionIBM general parallel file system - introduction
IBM general parallel file system - introduction
 
NeXtScale HPC seminar
NeXtScale HPC seminarNeXtScale HPC seminar
NeXtScale HPC seminar
 
Future of Power: PowerLinux - Jan Kristian Nielsen
Future of Power: PowerLinux - Jan Kristian NielsenFuture of Power: PowerLinux - Jan Kristian Nielsen
Future of Power: PowerLinux - Jan Kristian Nielsen
 
Future of Power: Power Strategy and Offerings for Denmark - Steve Sibley
Future of Power: Power Strategy and Offerings for Denmark - Steve SibleyFuture of Power: Power Strategy and Offerings for Denmark - Steve Sibley
Future of Power: Power Strategy and Offerings for Denmark - Steve Sibley
 
Future of Power: Big Data - Søren Ravn
Future of Power: Big Data - Søren RavnFuture of Power: Big Data - Søren Ravn
Future of Power: Big Data - Søren Ravn
 
Future of Power: IBM PureFlex - Kim Mortensen
Future of Power: IBM PureFlex - Kim MortensenFuture of Power: IBM PureFlex - Kim Mortensen
Future of Power: IBM PureFlex - Kim Mortensen
 
Future of Power: IBM Trends & Directions - Erik Rex
Future of Power: IBM Trends & Directions - Erik RexFuture of Power: IBM Trends & Directions - Erik Rex
Future of Power: IBM Trends & Directions - Erik Rex
 
Future of Power: Håndtering af nye teknologier - Kim Escherich
Future of Power: Håndtering af nye teknologier - Kim EscherichFuture of Power: Håndtering af nye teknologier - Kim Escherich
Future of Power: Håndtering af nye teknologier - Kim Escherich
 
Future of Power - Lars Mikkelgaard-Jensen
Future of Power - Lars Mikkelgaard-JensenFuture of Power - Lars Mikkelgaard-Jensen
Future of Power - Lars Mikkelgaard-Jensen
 

Recently uploaded

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...lizamodels9
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Anamikakaur10
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceDamini Dixit
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceDamini Dixit
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 

Recently uploaded (20)

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 

Social Software and Social Media Marketing for frivillige organisationer, NGOs og Nonprofit

  • 1. For Non-profits & NGO’s & frivillige organisationer Social Software & Social Media Marketing
  • 2. Social Software for frivillige organisationer Gentofte, 22. September, 2011 Christian C Carlsson Digital Marketing Strategist, IBM Twitter www.twitter.com/chris_carlsson LinkedIn www.linkedin.com/in/christiancarlsson
  • 4. Key drivers for change The Office Traditionalists vs. Generation Collaborative Each generation comes with its own sets of experiences and expectations
  • 5. Social Software Blogs Files sharing Tasks Micro Blogs Social Bookmarks and Tags Recommendations Wikis Rich profiles Instant Messaging Communities and Forums Social Networking More… (Geo-tagging, Answers, Blog Muse…)
  • 6. User Generated Content is taking over Professional content is still very much valuable, although not always the latest updated.
  • 7. Social Software in play Examples
  • 8. Don’t reinvent the wheel Source: http://4.bp.blogspot.com/-3T9NNGvVaPM/TdmP8WBbGLI/AAAAAAAAD7I/zXyZZ9JFuk8/s1600/Don%2527tReinventTheWheelWhenYouStartBusiness.jpeg
  • 9. Don’t reinvent the wheel Files sharing So thanks Louis for some inspiring slides! What and where is the latest version? Audit trail My inbox is exploding! Collaborate Ask for input
  • 10. Who is who? http://www.fairgotrading.com.au/images/hands_around_the_world_600.jpg “ Virtualized teams, on the filed, learn about each others to work better together” (Louis R.)
  • 11. Who is who? Rich profiles
  • 12. Who is who? Rich profiles
  • 13. Knowledge sharing gap Source: Adopted from Louis Richardson’s drawings … . New people in the organization or the team (role) looking to learn what others have already learned.
  • 14. Knowledge sharing gap Who is Christian in other people eyes? Tags
  • 15. Knowledge sharing gap Communities “ Looking for an expert/leaders, look for them in a community”
  • 16. Knowledge sharing gap Blogs (or Wikis, Forums, etc.)
  • 17. E-mail is where information goes to die Information Source, quote: Bill French (http://bfrench.info/public/item/5994) from April 2003
  • 18. E-mail is where information goes to die Files sharing
  • 19. E-mail is where information goes to die Tasks
  • 20. E-mail is where information goes to die Wikis
  • 21. Organizational boundaries Source: Adopted from Louis Richardson’s drawings “ How to share with people, you don’t know exist”
  • 22. Organizational boundaries Social Bookmarks and Tags
  • 25. Don’t know yet Source: http://wizag.com/images/diggol/discover.jpg
  • 26. Don’t know yet Micro Blogs
  • 27. Maze of information You start here Information you look for Blogs Files sharing Tasks Micro Blogs Social Bookmarks and Tags Recommendations Wikis Rich profiles Instant Messaging Communities and Forums Social Networking More… (Geo-tagging, Answers, Blog Muse…)
  • 28.
  • 29. Where to start? And much more….. Just do a search! http://www.socialbrite.org/2010/08/19/5-collaboration-tools-to-enhance-productivity/ http://www.frogloop.com/care2blog/2011/9/10/five-online-strategy-tips-to-manage-data-across-multiple-cha.html
  • 30. Social Media Marketing for frivillige organisationer Gentofte, 22. September, 2011 Christian C Carlsson Digital Marketing Strategist, IBM Twitter www.twitter.com/chris_carlsson LinkedIn www.linkedin.com/in/christiancarlsson
  • 31. Why so important: Go where your “customers” and “prospects” go Visitors
  • 32. A paradigm shift in communication Source: Unknown (it wasn’t me!) From To Channel Network Mass consumption Universal participation Institutional mediation Social mediation Content scarcity Content abundance Attention abundance Attention scarcity Asynchronous Real-time Virtual reality Integrated reality
  • 33. It’s a new, more complex marketing funnel (thanks...) The traditional marketing funnel Complexity lies at the center of the marketing funnel Members Donors Supporters Members Donors Supporters Source: Forrester Research
  • 34. Social Media is not, and should not stand alone Mkt. tactics Web Social Channels Events PR Other eNurture Mobile Integrated effort for success
  • 35. Social Media Marketing and ROI Impact = Site visits/leads Effort = Funding Traditional Online Campaigns TIME VALUE Many, small activities and engagements “ Injections” over time by members, experts, advocates, etc. Engage brand Loyalists; Advocates; and Influencers Listen, Learn, and Adjust Source: Adopted from Pauline Ores, IBM (2009) Impact = Relevance and engagement Effort = Resources Social Media Marketing TIME VALUE
  • 36.
  • 37. Don’t let 1 person do 100%, let 100 people do 1% Source: Unknown (it wasn’t me!)
  • 38. Your most valuable resources: your members. Image source: IBM Digital Strategy Presentation (2010)
  • 39. Your members are daily, hourly, down to the minute engaged in conversations and stories – offline as well as online. And they are connected. THEY are your greatest asset. Your BEST ambassadors. Use them. Make them Socially Engaged. Image source: IBM Digital Strategy Presentation (2010)
  • 40. EXAMPLE: Social Media Guidelines for Red Cross (on SlideShare) Source: http://www.slideshare.net/PingElizabeth/american-red-cross-social-media-guidelines [ Link ]
  • 41.
  • 42. EXAMPLE: The simple one (Twitter) Our Twitter policy: Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.” Source: http://www.gruntledemployees.com/gruntled_employees/2009/03/a-tweetable-twitter-policy.html
  • 43.
  • 44.
  • 45. Step 2: Monitor the Market Conversation : LISTEN Image source: http:// health.ninemsn.com.au/img/health/ear.jpg What are influencers talking about? Are there interesting conversations? What is your “market” like? What is being said about you? Negative discussions? Google Alerts/Reader Technorati Twitter Search Silverbakk Radian6 Etc. [ Link ] [ Link ] Step-by-Step: How To Set Up A Nonprofit Listening Post [ Link ] 12+ Social Media ‘Listening Tools’ – Essential Internet Marketing Best Practices – Monitor Your Web
  • 46.
  • 47. Example: Don’t make it complicating Monitoring and managing the Social Footprint of IBM Danmark (the cheap way)
  • 48.
  • 49.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56. Image source: dimensionsguide.com Quote: Christian C Carlsson “ Web Content without a creation date, is like Milk without a best before date – I will smell it, but never really use it.”
  • 57.
  • 58. “ All I ever learned about Social Media, I learned in Social Media.” (it’s because we’re so darn social…) Quote: Christian C Carlsson
  • 59. “ All I ever learned about Social Media, I learned in Social Media.” (it’s because we’re so darn social…) Quote: Christian C Carlsson Use the experts out there!! (with a grain of salt of course) [ Link ] 7 tips & a grid for social media measurement [ Link ] 5 Free Online Social Media Measurement Tools [ Link ] How to Optimize Your Videos for SEO [ Link ] [ Link ] How to Monitor Your Social Media Presence in 10 Minutes a Day [ Link ] [ Link ] Step-by-Step: How To Set Up A Nonprofit Listening Post [ Link ] 12+ Social Media ‘Listening Tools’ – Essential Internet Marketing Best Practices – Monitor Your Web
  • 60. Thank you, pick up your copy of the presentation here: http://slidesha.re/pwBHwc Social Media Marketing for frivillige organisationer (Nonprofit, NGO’s) Christian C Carlsson, Digital Marketing Strategist, IBM www.twitter.com/chris_carlsson , www.linkedin.com/in/christiancarlsson IBM
  • 61. Backup / for discussion Quote: Christian C Carlsson
  • 63.
  • 64.

Editor's Notes

  1. We live in a hyper-networked, real time world of mass participation in product design, development, marketing and distribution in which trust and hence value creation is chiefly mediated through social relationships and the scarce commodity is attention
  2. Previously, in the old traditional marketing, the steps through the funnel was somewhat easy to identify, take, and execute on Nowadays, we have a new situation
  3. It is not only due to Social Media as such Social Media campaigns and strategies are best supported by an integration of all different types of communication platforms SM needs to be an integrated effort
  4. It is important with the integration with these various communication platforms Done correctly, Social Media Marketing can provide more value over time, than traditional online campaigns SSM can for sure help the Marketer to DO MORE WITH LESS If we take a look at traditional online campaigns, there is a direct relationship between funding and results – once a campaign is over, that activity usually ceases (landing page visits, etc.) Social media marketing requires continuous, steady investment to build and manage the network, with eventual value created as the network grows and becomes self-sustaining It is built up by many small activities and engagements – by many different stakeholders So, it might be very easy and low cost to launch social media activities, but it comes with a trade-off – it might be low cost to launch activities in social media – however it requires more resources on an ongoing basis
  5. Source: Slides with small people adopted from IBM presentation “ Social Engagement Strategy: Building an Action Plan to be IBM at Our Best”
  6. Source: Slides with small people adopted from IBM presentation “ Social Engagement Strategy: Building an Action Plan to be IBM at Our Best”
  7. SWG Web Presence 1.0 Brand Update August 27, 2004 IBM Confidential
  8. Notes for preparation: Establishing Objectives – can be about : listening (research ) – talking – energizing – encouraging your most supportive customers – supporting – (enabling your customers to support each other via communities for example) – embracing, sourcing ideas From your customers Be realistic about what can be achieved through social media. If your goal is to reach and engage new audiences, social media will help to initiate conversations. the essence of social media is group participation, not individual actions (i.e. purchases/transactions) (5 objectives according to Forrester : listening, talking, energizing, supporting,or embracing) The Web – A Powerful Tool to Drive Sales Close business 10% faster Increases lead conversion rate by 37% Increases transaction sizes by 10% MarketBridge Case Studies Create an advantaged feedback channel for IBM from our ability to gather learning from the communities, collaboration, and conversations happening online. Cultivate relationships and build an advocacy base for IBM and our offerings. Better connect our target audiences to the IBM brand, to our content, and to our people. Understand and support the expectations of our customers throughout the purchase journey to create a more favorable user experience. Ultimately, optimize our offerings, our marketing approaches, and accelerate growth. Become part of the conversation!
  9. Notes for preparation: Influencing a purchasing decision, not just having a number of social followers. And it’s important to keep in mind that that influence is orientated around what buyers are thinking and doing, not around the views of the vendors. The key thing, though, is to know what you're listening for and to identify what you're going to do with that information. Otherwise, it's not of much use to you. pick a trouble spot -- an area where we're in a heated competition, for example -- and focus the listening effort on that front, and then make sure whatever insights you derive from that you make sure there's a receptive audience to receive that insight. Otherwise, you're simply listening for listening's sake. And to start understand what are the core buying drivers of your product, solution etc etc. Google News Alerts are a free and easy way to monitor the coverage you receive when you introduce a new product (or version) to the marketplace. You can proactively monitor select keywords mentioned in blogs, news stories, videos, and Google groups, and determine the frequency of notification (daily, weekly, etc.) Google Trends http://www.google.com/trends Google Trends delivers charts that portray how often a particular search term or terms is entered relative to the total search volume across regions of the world, and in various languages. Popularity is broken down by region, city and language, and it’s possible to refine the main graph by region and time period. You can compare the volume of searches between two or more terms (as per the screenshot here), and the main news explaining spikes in activity is conveniently summarised to the right of the chart.
  10. 1) Check Twitter for chatter about your brand / product / offering ( 2 minutes ): Use tools like TweetDeck or Twitter Search to monitor conversations about XYZ in real-time. To check once a day, set up an RSS feed for a specific Twitter Search to go straight to your Google Reader. Do this by clicking the little RSS icon after you complete a search. Form now, ongoing search results shall be sent to your reader. 2) Scan Google Alerts ( 2 minutes ): Check your Google Alerts for your brand name, products, executives or brand terms. To set this up, enter your search terms and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the articles and respond right away 3) Check Facebook stats ( 1 minute ): Visit your Company Page's Facebook Insights. This can be found by clicking "more" under the page's main photo. Scan your fans and page views count. If you are a member of a group, check to see if any new discussions started. 4) Answer Industry-related LinkedIn questions ( 3 minutes ): Search for questions on LinkedIn that you or members of your company can answer. You can set up an RSS feed for specific question categories to go to your Google Reader as well. When you find a relevant question, respond and include a link to your website. 5) Use Google Reader to check Flickr, Delicious, Digg and others ( 2 minutes ): Also set up RSS feeds for searches on your company name and industry terms in other social media sites. Similar to monitoring LinkedIn and Twitter, your Reader will serve as a great place to centralize your other searches too.
  11. Notes for preparation: To reach your audience in the most effective way, you need to identify it first How they are using digital technologies to communicate and where they are online Then create a social map that will serves as the framework for selecting networks and services to interact with your target audience in a relevant and meaningful manner Who is your target audience How they are using digital technologies to communicate and where they are online Understanding their Behavior What digital tools and content they use? (e.g., IM, RSS feeds, podcasts, profiles) What would they find valuable and be willing to engage with? Determining their Locations Where are they engaged within social media and through what channels? (e.g. what Websites, mobile services) Voice Of the Business Partner is an online community that allows IBM to engage their Business Partners (BPs) and enable them to share their thoughts, opinions and concerns regarding important topics such as value-added services or sales opportunities. Does your target use social media How receptive would they be to an IBM engagement? Understanding their Behavior What digital tools and content they use? (e.g., IM, RSS feeds, podcasts, profiles) What would they find valuable and be willing to engage with? Determining their Locations Where are they engaged within social media and through what channels? (e.g. what Websites, mobile services)
  12. SWG Web Presence 1.0 Brand Update August 27, 2004 IBM Confidential Notes for preparation: When using and distributing marketing assets, always ask yourself some key questions Is my content linkable? Does this product, news release, event create interest where someone would link to it? Have you clearly articulated the proper destination URL for more information? Is my content portable? Do you have anything you can pass along? PDF? Video? Widget? Have you included “forward to a friend” or other social media capabilities on the page? Have you syndicated your portable content? Do you have it indexed in Google and/or White Paper aggregators like Bitpipe? Do you have videos in YouTube and Google with appropriate meta information? Have you included the content in the IBM Pressroom?