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Words that Sell
The document outlines 13 powerful words and strategies that can enhance sales effectiveness by building trust and improving communication with prospects. Key phrases like 'you', 'and', and sensory language are emphasized to engage customers and convey value, while storytelling and personalization techniques are encouraged for better connection. Additionally, it highlights the importance of presenting multiple options and using reasons to enhance persuasiveness in sales conversations.
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Words that Sell
- 1. 13 words that cantransform you into A SUPER SELLER
- 2. Superheroes have manypowers ...
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- 6. It seems likesuperheroes can do it all.
- 7. While salespeople mightnot have super strength, can’t fly and aren’t invisible …
- 8. They do havea unique power …
- 9. A power thatcloses more deals.
- 10. A power thatgains prospect’s trust.
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- 13. Harness your power and usethese 13 words to transform into a SUPER SELLER.
- 14. Want insight into thebest times to use these words in your emails? The 2015 Email Opens Report tells all. GET A FREE COPY OF THE 2015 REPORT
- 15.
- 16. In sales itis all about prospects. Make them feel special by using the word “you” early and often.
- 17. Pro benchmark: Drop“you” once every minute. In sales it is all about prospects. Make them feel special by using the word “you” early and often.
- 18.
- 19. “Customers don’t careabout features and benefits, they only care about about value and achieving their objectives.” –Colleen Francis
- 20. “Customers don’t careabout features and benefits, they only care about about value and achieving their objectives.” –Colleen Francis Make clear how you provide value.
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- 22. The word “but”signals you are about to utter a statement that runs counter to what they want to hear.
- 23. Use “and” instead. Theword “but” signals you are about to utter a statement that runs counter to what they want to hear.
- 24. Sales coach, SeamusBrown offers an example: I see that you only have a budget of $50,000, but let me tell you why our system costs $100,000.
- 25. Sales coach, SeamusBrown offers an example: I see that you only have a budget of $50,000, but and let me tell you why our system costs $100,000.
- 26. “And” is inclusive, allowing you toseem like you’re agreeing even when you’re disagreeing.
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- 28. Replace “try” with“do,” to exude competency and trustworthiness.
- 29. Replace “try” with“do,” to exude competency and trustworthiness. Instead of saying “I’d like to try …” say “What I’ll do is …”
- 30.
- 31. Presenting multiple optionscan double or even triple your odds of receiving a yes.
- 32. Presenting multiple optionscan double or even triple your odds of receiving a yes. Don’t just ask for a signed contract, offer contract A, B, or C .
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- 34. Nobody wants to betold what to do. Turning suggestions into questions is a great way to maintain respect.
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- 36. Widespread support isthe #1 thing senior management looks for according to The Challenger Sale.
- 37. Widespread support isthe #1 thing senior management looks for according to The Challenger Sale. Get management on board by conveying consensus.
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- 39. Storytelling is auseful tactic, but don’t just tell a story…
- 40. Cast your prospectas the protagonist. Storytelling is a useful tactic, but don’t just tell a story…
- 41. These email templates would makemy job so much easier. The word imagine allows prospects to not only hear about what the product can do, but picture themselves with it.
- 42. The word imagine allows prospects to notonly hear about what the product can do, but picture themselves with it. ACCESS 36 FREE SALES EMAIL TEMPLATES NOW These email templates would make my job so much easier.
- 43.
- 44. So it’s nottechnically one word, but they’re all in one family: the sense evoking family.
- 45. Use sensory languageto grab your prospect’s attention. So it’s not technically one word, but they’re all in one family: the sense evoking family.
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- 47. Similar to “you,”using their name shows your presentation is customized just for them.
- 48. Get people topay attention and even like you more by using their name. Similar to “you,” using their name shows your presentation is customized just for them.
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- 50. Incorporate power wordsto provoke strong feelings throughout your sales conversation.
- 51. Amazing Magic Mind-blowing Sensational Victory Spectacular Breathtaking Daring Wondrous Cheer Blissful Incorporate power wordsto provoke strong feelings throughout your sales conversation. Stunning Spirit Hope Fearless Devoted Bravery Guts ConquerFaith Hero Grit
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- 53. Imagine this scenario: Twopeople ask to cut you in line, one says: “Can I cut in front of you?” The other says: “Can I cut in front of you, because I’m late for work.”
- 54. Imagine this scenario: Twopeople ask to cut you in line, one says: “Can I cut in front of you?” The other says: “Can I cut in front of you, because I’m late for work.” Which would you say yes to?
- 55. Ellen Langer, socialpsychologist and professor at Harvard University, conducted a study that shows people are 20% more likely to do something you ask when you include a reason.
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- 57. Your prospects alreadyknow they have problems; it’s your job to fix them. Don’t restate their problem.
- 58. Express that yousee an opportunity to make it run more smoothly. Your prospects already know they have problems; it’s your job to fix them. Don’t restate their problem.
- 59. That’s it, thoseare the 13 words.
- 60. The 13 wordsthat have the power to gain prospects trust.
- 61. The 13 wordsthat have the power to close more deals.
- 62. The 13 wordsthat have the power to transform you into a SUPER SELLER.
- 63. You know thewords -- now you need to use them. 36 SALES EMAIL T E M P L A T E S for prospecting, scheduling meetings, following up, networking, and asking for referrals. CLICK TO GET 36 FREE EMAIL TEMPLATES