×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

The Evolution of Advertising: How Consumers Won the War for Their Attention

by on Jul 01, 2013

  • 106,015 views

You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren't branded, ...

You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren't branded, ad agencies didn't exist, and advertising as a profession was unheard of.

In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.

Don't be discouraged by the 472 slides -- 29.39% of those are dedicated to awesome pictures and animations that make this a breeze to get through.

Download a free copy of this presentation + a printable advertising timeline right here: http://hub.am/16F877d

Statistics

Views

Total Views
106,015
Views on SlideShare
51,851
Embed Views
54,164

Actions

Likes
480
Downloads
0
Comments
37

240 Embeds 54,164

http://offers.hubspot.com 16403
http://blog.hubspot.com 14724
http://thecuriousbrain.com 5106
http://www.marketingdirecto.com 3688
http://www.adteachings.com 1526
http://www.tyinternety.cz 1303
http://agora-eoi.xtec.cat 1121
http://cloud.feedly.com 769
http://www.innovationexcellence.com 761
http://romaniancopywriter.ro 720
http://chalfontmediablog.blogspot.co.uk 660
https://twitter.com 483
http://www.scoop.it 414
http://typewrittennotes.com 402
http://onlinemarketing.de 393
http://ankitmishra.com 336
http://net-marketing-strategies.com 300
http://www.marketingtechblog.com 295
http://www.dr4ward.com 288
http://www.adpulp.com 186
http://completelyfreemarketingadvice.com 174
http://blog.prosperio.com 173
http://www.vincentdidier.net 168
http://www.chalfontmediablog.blogspot.co.uk 163
http://www.weebly.com 152
https://app.hubspot.com 150
http://minestrone.tumblr.com 135
http://socialdrifter.wordpress.com 129
http://mariussescu.ro 126
http://www.business2community.com 122
http://adv-universe.blogspot.com 116
http://leftbrainmarketing.net 110
http://www.conseilsmarketing.com 104
http://madmen.tumblr.com 99
http://www.jholmark.com 97
http://retailomania.blogspot.com 90
http://storify.com 83
https://www.facebook.com 82
http://retailomania.blogspot.se 77
http://digg.com 75
http://lonewolflibrarian.wordpress.com 70
http://getmespark.com 66
http://magazine.brandwebbing.com 64
http://vyralfactory.com 59
http://richardahlstrom.com 55
http://www.newsblur.com 54
http://retailomania.blogspot.ca 54
http://jamesrunkle.com 51
http://90dayentrepreneur.com 50
http://derek-richardson.com 48
More...

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

110 of 37 previous next Post a comment

  • guinchamn Richard Garamond & Co. at Richard Garamond & Co. nice! 3 days ago
    Are you sure you want to
    Your message goes here
    Processing…
  • bsguna bsguna awesome research and presentation. proficient 5 months ago
    Are you sure you want to
    Your message goes here
    Processing…
  • JuanManuelColome Juan Manuel Colome Nice slider - great info

    http://LocalMiamiGuide.com
    6 months ago
    Are you sure you want to
    Your message goes here
    Processing…
  • vamsikoka Vamsi Koka, Founder at Cranberry Digital A very nice presentation. If you could capture my attention for 472 slides, then you got it it absolutely right as to what you are talking about the importance of content. It's more than true, that marketing and advertising in the digital age is more about content, as that's what people come to consume. And yeah, a very clever approach of adding a few slides in between to promote HubSpot. So this also serves as a nice example for digital marketing. 7 months ago
    Are you sure you want to
    Your message goes here
    Processing…
  • TinaSpeaks Tina Michelle, Owner at Tina Michelle Coaching, Inc I love the perspective.. Though I don't agree with all of the content i understant the context.... 8 months ago
    Are you sure you want to
    Your message goes here
    Processing…
  • KarlKajbjerGustafsso Karl Kajbjer Gustafsson @ungerdirk agreed 9 months ago
    Are you sure you want to
    Your message goes here
    Processing…
  • thabchanthorn Chanthorn Thab, Operation at University of Puthisastra (UP) The presentation is dead right, and I am so proud of your research and preparation. Anyway, thanks for your sharing this great slide :) 9 months ago
    Are you sure you want to
    Your message goes here
    Processing…
  • ungerdirk Dirk Unger, Kreation / Art Director / Partner at Campfire GmbH Nice presentation, but on slide 48 I just totally can't agree…
    You write: '[after the invention of the Gutenberg press] For the first time, the recording of information no longer belongs to just an elite few. #ConsumerWin'

    This is totally untrue and actually the complete other way round:
    Since the invention of the Gutenberg press the possession and especially the recording of information started to be ruled by an rather small elite that got access to production and publishing of ideas, content and media of other people.
    And the worst: those who own(ed) a reproduction or publishing company or tool (like the Gutenberg press, TV- and Radio-stations, Ad-Agencies and Media-buyers) since that time had the power to decide which ideas were worth it (literally) to be reproduced or spreaded - even if it was only about the price to pay for their service!

    Right now, in the post-advertising-age, we will finally re-own our ideas with the power of storytelling because we all know that without giving up the total control over our ideas, it is impossible to spread them so widely as we long for in these days.
    Now brands and clever communication-professionals give the audience their power back to share, adapt, mix, tweak, making fun of and even steal our ideas for the price of total kingdom of the content and our stories.

    Greets: Dirk
    9 months ago
    Are you sure you want to
    Your message goes here
    Processing…
  • simont66 simont66 http://www.underscoremarketing.com/no-you-arent-more-likely-to-survive-a-plane-crash-than-click-on-a-banner-ad/

    Presentations of 472 slides, need to stop using throwaway thoughts like the 'banner ad/plane crash' one.
    It undermines otherwise great work.
    9 months ago
    Are you sure you want to
    Your message goes here
    Processing…
  • nguyenhoangchuong nguyenhoangchuong It is difficult to know exactly the 'enough mass' of information for advertising! 9 months ago
    Are you sure you want to
    Your message goes here
    Processing…

110 of 37 previous next

Post Comment
Edit your comment

The Evolution of Advertising: How Consumers Won the War for Their Attention The Evolution of Advertising: How Consumers Won the War for Their Attention Presentation Transcript