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The Evolution of Advertising: How Consumers Won the War for Their Attention

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History of Advertising
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The Evolution of Advertising: How Consumers Won the War for Their Attention

798

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You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren't branded, ad agencies didn't exist, and advertising as a profession was unheard of.

In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.

Don't be discouraged by the 472 slides -- 29.39% of those are dedicated to awesome pictures and animations that make this a breeze to get through.

Download a free copy of this presentation + a printable advertising timeline right here: http://hub.am/16F877d

You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren't branded, ad agencies didn't exist, and advertising as a profession was unheard of.

In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.

Don't be discouraged by the 472 slides -- 29.39% of those are dedicated to awesome pictures and animations that make this a breeze to get through.

Download a free copy of this presentation + a printable advertising timeline right here: http://hub.am/16F877d

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The Evolution of Advertising: How Consumers Won the War for Their Attention

  1. There was a time when “tablet” meant this.
  2. Not this.
  3. There was a time when brands didn’t really exist …
  4. … much less have devoted fans like this.
  5. So much has changed in the world of marketing and advertising in last 20 years alone …
  6. So much has changed in the world of marketing and advertising in last 20 years alone … That it’s easy to forget a few things …
  7. … Like that life existed before the internet, for example.
  8. Or that advertising today was molded by the centuries that came before it. Photo: spin spin on Flickr
  9. Or that advertising today was molded by the centuries that came before it. Photo: spin spin on Flickr
  10. There’s a reason why the majority of consumers are skeptical about brands. Photo: Tom Raftery on Flickr
  11. There’s a reason why the majority of consumers are skeptical about brands. Photo: Tom Raftery on Flickr | Source: Edelman Trust Barometer, 2012