Social Media Fundraising:Plan or Accident?
Big social mediamoney…unsolicited            ―Revenue is not our            goal. It’s not even            part of our goa...
What is a major gift?
Major gift fundraising is green!                                             Identify                                     ...
The major donor universe Traditional:                Social Media Era:   Whoever is in your          Whoever finds your   ...
The book and its cover:yesterday & today
Social as route to the wealthy SEI reports that 70% of pentamillionaires surveyed use social media Spectrem reports that t...
Search!
Self-identification
Source: David & Lori Lawson, “Social Media—Where the Cool Donors, And Smart Fundraisers, Are”
Social Screening
Talk with major donors
Top ―TO DO’s‖ onLinkedIn1   Profile your connections2   Gather contact data and    handles for your database3   Look up gr...
Top ―To Dos‖for FacebookGather information on those who             visit Tailor the experience to their            intere...
Top ―To Dos‖ on     Twitter     • Click ―Who to Follow‖• Follow your followers’ followers        • Browse the lists  • Con...
Listen & respond!
Offline vs. Online
Social media has changedvolunteer fundraising  Source: “Using Social Media Increases Fundraising by 40%” , NetwitsThinkTank
Razoo
Rachel’s wish
For major gift solicitation…
Show your love!
Beware the ants             ―We’ve never done it that              way before‖             ―It can’t be done‖           ...
Social Media in SummaryA two-way street: the more you give, the more you getSocial networks are all about individual contr...
Big opportunities ahead Building diverse domestic audiences Reaching the global donor marketplace Accessing wealthy indivi...
Today Not Tomorrow
Follow, Like & Connect!      Twitter: @gordonjayfrost         LinkedIn: Jay Frost   Email: jayfrost@panaslinzy.com       P...
Major Gifts and Social Media with Jay Frost
Major Gifts and Social Media with Jay Frost
Major Gifts and Social Media with Jay Frost
Major Gifts and Social Media with Jay Frost
Major Gifts and Social Media with Jay Frost
Major Gifts and Social Media with Jay Frost
Major Gifts and Social Media with Jay Frost
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Major Gifts and Social Media with Jay Frost

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Would you be surprised to learn that your million dollar donor is on Twitter? Every day, those who love and support your mission--and those who could join them--are communicating with their peers on social media. Finding them, listening to them and engaging with them are just three of the steps we can and should take to make our social media and fundraising programs work better and closer together.

Published in: Business

Major Gifts and Social Media with Jay Frost

  1. 1. Social Media Fundraising:Plan or Accident?
  2. 2. Big social mediamoney…unsolicited ―Revenue is not our goal. It’s not even part of our goal… We are trying to empower other people to raise money on our behalf.‖ – Wendy Harman, American Red Cross
  3. 3. What is a major gift?
  4. 4. Major gift fundraising is green! Identify Cultivate Solicit Acknowledge Copyright 2007 by Gail Perry Associates
  5. 5. The major donor universe Traditional: Social Media Era: Whoever is in your Whoever finds your database message Whoever someone in Whoever receives your your constituency feels message from others empowered to approach
  6. 6. The book and its cover:yesterday & today
  7. 7. Social as route to the wealthy SEI reports that 70% of pentamillionaires surveyed use social media Spectrem reports that the percentage of U.S. millionaires who use Facebook rose from 26% in 2010 to 46% in 2011. Fidelity Investments reports that 34% of individuals with net worth over $1 million use social media professionally, including 28% who say they use LinkedIn.
  8. 8. Search!
  9. 9. Self-identification
  10. 10. Source: David & Lori Lawson, “Social Media—Where the Cool Donors, And Smart Fundraisers, Are”
  11. 11. Social Screening
  12. 12. Talk with major donors
  13. 13. Top ―TO DO’s‖ onLinkedIn1 Profile your connections2 Gather contact data and handles for your database3 Look up graduates/group members4 Explore the companies associated with these individuals5 Identify potential board members, major donors or volunteers
  14. 14. Top ―To Dos‖for FacebookGather information on those who visit Tailor the experience to their interests Talk with them Be visual!Drive traffic—and let them drivetraffic—to giving opportunities
  15. 15. Top ―To Dos‖ on Twitter • Click ―Who to Follow‖• Follow your followers’ followers • Browse the lists • Conduct keyword searches • Watch hashtags• Use the currency of the network: RTs, Tys, Shrunken URLs, and other forms of acknowledgement
  16. 16. Listen & respond!
  17. 17. Offline vs. Online
  18. 18. Social media has changedvolunteer fundraising Source: “Using Social Media Increases Fundraising by 40%” , NetwitsThinkTank
  19. 19. Razoo
  20. 20. Rachel’s wish
  21. 21. For major gift solicitation…
  22. 22. Show your love!
  23. 23. Beware the ants  ―We’ve never done it that way before‖  ―It can’t be done‖  ―It’ll cost too much‖  ―We’ve been doing all right without it‖  ―Let’s put it off for now and discuss it later‖
  24. 24. Social Media in SummaryA two-way street: the more you give, the more you getSocial networks are all about individual control overidentity, relationships and contentAs in fundraising campaigns, and most other human activity, asmall number of people make the biggest difference…
  25. 25. Big opportunities ahead Building diverse domestic audiences Reaching the global donor marketplace Accessing wealthy individuals Understanding and empowering advocates wherever they want to be to do whatever is best for them to do
  26. 26. Today Not Tomorrow
  27. 27. Follow, Like & Connect! Twitter: @gordonjayfrost LinkedIn: Jay Frost Email: jayfrost@panaslinzy.com Phone: 571-426-6214
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