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Cultivating Millennial Donors

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Cultivating Millennial Donors

  1. Cultivating Millennial Donors <ul><li>Danielle Brigida Associate Operations Coordinator National Wildlife Federation [email_address] </li></ul>
  2. Cultivating Millennial Donors <ul><ul><li>Understanding the generation </li></ul></ul><ul><ul><li>Learning what motivates them to action </li></ul></ul><ul><ul><li>Exploring ways to earn their loyalty </li></ul></ul>
  3. (Generation Y) Born around 1982 - 1994 Understanding Millennials
  4. Only A Click Away morguefile
  5. Socially Connected Freedigitalphotos.net
  6. Love a Challenge Freedigitalphotos.net
  7. Cultivating Millennial Donors <ul><ul><li>Understanding the generation </li></ul></ul><ul><ul><ul><ul><li>Techno savvy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Socially connected </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Believe they can change the world; love a challenge </li></ul></ul></ul></ul><ul><ul><li>Learning what motivates them to action </li></ul></ul><ul><ul><li>Exploring ways to earn their loyalty </li></ul></ul>
  8. Emotional Connection iStock photos
  9. Authentic Message
  10. Involve Friends
  11. Cultivating Millennial Donors <ul><li>Understanding the generation </li></ul><ul><li>Learning what motivates them to action </li></ul><ul><ul><li>Emotional connection </li></ul></ul><ul><ul><li>Authentic message </li></ul></ul><ul><ul><li>Involve friends </li></ul></ul><ul><li>Exploring ways to earn their loyalty </li></ul>
  12. Go Where They Are Freedigitalphotos.net Off to update our baahlog!
  13. Respect Them
  14. Creating Campaigns <ul><li>Keep in mind they like physical activity! Like volunteering, walks, runs, and hikes. </li></ul><ul><li>Use online as a way to spread the message of your campaign. Make sure there is a team-building component. (ie. Sharing information, rallying etc) </li></ul><ul><li>Be Authentic – They will sniff out marketing ploys </li></ul>Freedigitalphotos.net
  15. Why We Want Them “ They combine the teamwork ethic of the Boomers with the can-do attitude of the Veterans and the technological savvy of the Xers. At first glance, and even at second glance, Generation Y may be the ideal workforce—and ideal citizens. ” — Ron Zemke, Claire Raines and Bob Filipczak from “ Generations at Work.”
  16. Cultivating Millennial Donors <ul><li>Understand the generation </li></ul><ul><ul><li>Techno savvy </li></ul></ul><ul><ul><li>Socially connected </li></ul></ul><ul><ul><li>Believe they can change the world; love a challenge </li></ul></ul><ul><li>What motivates them to action </li></ul><ul><ul><li>Emotional connection </li></ul></ul><ul><ul><li>Authentic message </li></ul></ul><ul><ul><li>Involve friends </li></ul></ul><ul><li>Ways to earn their loyalty </li></ul><ul><ul><li>Go where they are </li></ul></ul><ul><ul><li>Respect them </li></ul></ul><ul><ul><li>Create campaigns that engage them </li></ul></ul>
  17. Resources <ul><li>“ Who Are the Millenials?” – Deloitte survey report (PDF) </li></ul><ul><li>“ Recruiting Gen Y: The importance of corporate social engagement in attracting top young talent” By: Shannon Bond </li></ul><ul><li>Photos: iStock, Flickr, Morguefile and Freedigitalphotos.net </li></ul>

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