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How Twitter Can Solve 3 Major Sales Challenges #SocialSelling

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Turns out social selling is more than just using social media. In fact, Twitter can help solve three common sales challenges. Clickthrough this presentation to see it all.

Turns out social selling is more than just using social media. In fact, Twitter can help solve three common sales challenges. Clickthrough this presentation to see it all.

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  • 1. www.getsidekick.com How Twitter Can Solve 3 Major Sales Challenges #SocialSelling
  • 2. www.getsidekick.com I never believed in Twitter as a sales tool.
  • 3. www.getsidekick.com But as soon as I did – I started seeing how it made my relationships that much stronger.
  • 4. www.getsidekick.com Don’t believe me? Believe the data. 73% of U.S. Online customers trust information and advice from Twitter. click to tweet
  • 5. www.getsidekick.com Now, social selling on Twitter specifically helps solve three challenges in our sales process -
  • 6. www.getsidekick.com 1 Challenge: Putting your agenda aside. When you’re on the phone with prospects or leads, they’re eager to hear your pitch. But we need to resist that on Twitter. Sales reps often get comfortable with their winning pitch and want to use that on every prospect, rather than adapting to the unique interests and challenges of that prospect.
  • 7. www.getsidekick.com 1 Solution: Use Twitter to inform sales process. By using social tools like Twitter, you get an idea of what’s actually important to the prospect. By showing them subtle support through a retweet, or engaging them in conversation that has nothing to do with your agenda, you show them that you have their interests, challenges, and needs in mind. This provides a greater window of opportunity for you to adjust the actual phone pitch to your liking since you’ve already opened the relationship personally on Twitter.
  • 8. www.getsidekick.com 2 Challenge: Staying in touch with customers. Customers are an incredibly valuable and often overlooked asset for salespeople. Staying in touch with customers lets you watch how your product has impacted their business. The tough part is the juggling act of keeping in touch with customers while focusing on establishing new connections with viable prospects.
  • 9. www.getsidekick.com 2 Challenge: Staying in touch with customers. Customers are an incredibly valuable and often overlooked asset for salespeople. Staying in touch with customers lets you watch how your product has impacted their business. The tough part is the juggling act of keeping in touch with customers while focusing on establishing new connections with viable prospects. Solution: Use Twitter to keep a relationship. While a Twitter conversation isn’t as powerful as a phone conversation, it’s all you need to show your support. I use social tools to create a filter where I can see when one of my customers mentions a specific term. It delights me to see them using our product, and enables me to stay in touch with them. This also helps in future sales conversations because my prospects see my continued support – even after a deal closes.
  • 10. www.getsidekick.com Case-in-point: I use the Sidekick-Zapier integration to get custom alerts for my customers’ tweets. This allowed me to engage with them like so -
  • 11. www.getsidekick.com Case-in-point: I use the Sidekick-Zapier integration to get custom alerts for my customers’ tweets. This allowed me to engage with them like so - CLICK TO START GETTING ALERTS
  • 12. www.getsidekick.com 3 Challenge: Being the first to respond. Often times, leads assigned to me are tweeting about a specific challenge or interest they currently have. Sometimes, these are posted in the context of comparing my product to competitors or simply about our product in general. Regardless of what industry you’re in, if a question is asked about how you compare to a competitor, that’s a huge opportunity be the first one to respond.
  • 13. www.getsidekick.com 3 Challenge: Staying in touch with customers. Customers are an incredibly valuable and often overlooked asset for salespeople. Staying in touch with customers lets you watch how your product has impacted their business. The tough part is the juggling act of keeping in touch with customers while focusing on establishing new connections with viable prospects. Solution: Set up filters and alerts. Set up a process for getting alerts every time one of your sales leads is talking about you or a competitor. Not only does responding in real-time provide a competitive advantage by being the first to engage, it also reinforces class and integrity by responding tactfully – perhaps using the opportunity to ask followup questions about the prospect’s challenges or needs.
  • 14. www.getsidekick.com Our technique: I use the Sidekick-Zapier integration to get custom alerts for competitor tweets. I set it up like so -
  • 15. www.getsidekick.com Our technique: I use the Sidekick-Zapier integration to get custom alerts for competitor tweets. I set it up like so - TRY THIS NOW.
  • 16. www.getsidekick.com How are you using Twitter in the sales process? I’d love to hear. Danielle Herzberg Sales Leader @DannieHerz
  • 17. www.getsidekick.com Thank you. How Twitter Can Solve 3 Major Challenges for Sales #SlideShare #SocialSelling click to tweet