17 Ways to Become a Content Concierge

Barbara Giamanco
Barbara GiamancoCEO at Social Centered Selling
17 Ways
to become a Content Concierge
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
17 Ways to Become a Content Concierge
90% of decision makers say
they NEVER respond to cold
outreach
cc: Luis Hernandez - D2k6.es - https://www.flickr.com/photos/25062265@N06
82% of prospects can be
REACHED via social
networks
cc: Sky Noir - https://www.flickr.com/photos/49788302@N00
75% of B2B buyers use
social media to
RESEARCH vendors
cc: jannekestaaks - https://www.flickr.com/photos/33328695@N02
57% of the
buying
journey
happens
BEFORE a
sales rep is
involved
cc: ionea. - https://www.flickr.com/photos/30106343@N03
Use content to educate,
engage and stand-out
cc: Krzysztof Urbanowicz - https://www.flickr.com/photos/78558229@N00
here we go...17 ideas
cc: otherthings - https://www.flickr.com/photos/18619970@N00
share
people's
LinkedIn
content
and use
the
@mention
feature to
give them
a shout-out
cc: A Name Like Shields Can Make You Defensive - https://www.flickr.com/photos/91156503@N00
comment on industry blog
posts twice a week
cc: courosa - https://www.flickr.com/photos/51035553780@N01
conduct 15
minute
podcast
interviews
with
customers or
industry
leaders
cc: zoomar - https://www.flickr.com/photos/61456874@N00
share media on your LinkedIn
profile – presentation, video or
white paper
cc: Peter Ras - https://www.flickr.com/photos/48395185@N03
curate content from
industry influencers via
RSS feeds with a platform
like Hootsuite
cc: Bibi - https://www.flickr.com/photos/44124372821@N01
publish a post on your
LinkedIn profile
cc: Sean MacEntee - https://www.flickr.com/photos/18090920@N07
curate a digital newspaper
using paper.li
cc: DaveCrosby - https://www.flickr.com/photos/87316606@N00
speak at an
event and
have it
recordedcc: CarbonNYC [in SF!] - https://www.flickr.com/photos/15923063@N00
create a weekly video tip
cc: @yakobusan Jakob Montrasio 孟亚柯 - https://www.flickr.com/photos/37803129@N00
host a tweet chat on Twitter
cc: Alan Stanton - https://www.flickr.com/photos/53921762@N00
record a Skype video chat
focused on a topic your
prospects care about
cc: acroamatic - https://www.flickr.com/photos/92886069@N00
conduct a
survey and
share the
results with
prospective
buyerscc: Swamibu - https://www.flickr.com/photos/25182307@N00
host a webinar and record it
use feedly.com to source
new content and share
create a kick-butt presentation using
haiku deck – share it on Slideshare
cc: kleneway1379 - https://www.flickr.com/photos/21060335@N03
write a guest post for an
industry blog or publication
cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00
follow influencers and
share their content
cc: mslgroup1 - https://www.flickr.com/photos/126620881@N08
In closing
cc: Jcarlosbulas - https://www.flickr.com/photos/46172412@N03
In closing
you are a brand and you represent
your companies brand
cc: VFS Digital Design - https://www.flickr.com/photos/58816914@N05
your message and
approach matters!
cc: Daniela Hartmann (alles-schlumpf) - https://www.flickr.com/photos/29487767@N02
use content wisely and in
the right way
cc: 10ch - https://www.flickr.com/photos/92397015@N00
create a strategy and
execute consistently
cc: Mukumbura - https://www.flickr.com/photos/11738433@N03
you've learned 17 content strategies
Time to get going!
cc: theqspeaks - https://www.flickr.com/photos/83261600@N00
17 Ways to Become a Content Concierge
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17 Ways to Become a Content Concierge

  • 1. 17 Ways to become a Content Concierge cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
  • 3. 90% of decision makers say they NEVER respond to cold outreach cc: Luis Hernandez - D2k6.es - https://www.flickr.com/photos/25062265@N06
  • 4. 82% of prospects can be REACHED via social networks cc: Sky Noir - https://www.flickr.com/photos/49788302@N00
  • 5. 75% of B2B buyers use social media to RESEARCH vendors cc: jannekestaaks - https://www.flickr.com/photos/33328695@N02
  • 6. 57% of the buying journey happens BEFORE a sales rep is involved cc: ionea. - https://www.flickr.com/photos/30106343@N03
  • 7. Use content to educate, engage and stand-out cc: Krzysztof Urbanowicz - https://www.flickr.com/photos/78558229@N00
  • 8. here we go...17 ideas cc: otherthings - https://www.flickr.com/photos/18619970@N00
  • 9. share people's LinkedIn content and use the @mention feature to give them a shout-out cc: A Name Like Shields Can Make You Defensive - https://www.flickr.com/photos/91156503@N00
  • 10. comment on industry blog posts twice a week cc: courosa - https://www.flickr.com/photos/51035553780@N01
  • 11. conduct 15 minute podcast interviews with customers or industry leaders cc: zoomar - https://www.flickr.com/photos/61456874@N00
  • 12. share media on your LinkedIn profile – presentation, video or white paper cc: Peter Ras - https://www.flickr.com/photos/48395185@N03
  • 13. curate content from industry influencers via RSS feeds with a platform like Hootsuite cc: Bibi - https://www.flickr.com/photos/44124372821@N01
  • 14. publish a post on your LinkedIn profile cc: Sean MacEntee - https://www.flickr.com/photos/18090920@N07
  • 15. curate a digital newspaper using paper.li cc: DaveCrosby - https://www.flickr.com/photos/87316606@N00
  • 16. speak at an event and have it recordedcc: CarbonNYC [in SF!] - https://www.flickr.com/photos/15923063@N00
  • 17. create a weekly video tip cc: @yakobusan Jakob Montrasio 孟亚柯 - https://www.flickr.com/photos/37803129@N00
  • 18. host a tweet chat on Twitter cc: Alan Stanton - https://www.flickr.com/photos/53921762@N00
  • 19. record a Skype video chat focused on a topic your prospects care about cc: acroamatic - https://www.flickr.com/photos/92886069@N00
  • 20. conduct a survey and share the results with prospective buyerscc: Swamibu - https://www.flickr.com/photos/25182307@N00
  • 21. host a webinar and record it
  • 22. use feedly.com to source new content and share
  • 23. create a kick-butt presentation using haiku deck – share it on Slideshare cc: kleneway1379 - https://www.flickr.com/photos/21060335@N03
  • 24. write a guest post for an industry blog or publication cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00
  • 25. follow influencers and share their content cc: mslgroup1 - https://www.flickr.com/photos/126620881@N08
  • 26. In closing cc: Jcarlosbulas - https://www.flickr.com/photos/46172412@N03 In closing
  • 27. you are a brand and you represent your companies brand cc: VFS Digital Design - https://www.flickr.com/photos/58816914@N05
  • 28. your message and approach matters! cc: Daniela Hartmann (alles-schlumpf) - https://www.flickr.com/photos/29487767@N02
  • 29. use content wisely and in the right way cc: 10ch - https://www.flickr.com/photos/92397015@N00
  • 30. create a strategy and execute consistently cc: Mukumbura - https://www.flickr.com/photos/11738433@N03
  • 31. you've learned 17 content strategies Time to get going! cc: theqspeaks - https://www.flickr.com/photos/83261600@N00

Editor's Notes

  1. Kick off and introduce myself -Be sure to ask questions – use the chat window – I’ll take questions as we go along -I’ve uploaded some giveways for you so be sure to grab them from the attachments window. You’ll find: Your Sales Message Matters – that’s my ebook Joanne Black has contributed The Role of Technology in Sales Viveka Von Rosen has contributed her ebook titled the 3 Deadly LinkedIn mistakes that are killing your lead generation Okay – here’s what I’m going to cover today: -Sales disruption -Opportunities -How to not only create content but ways to distribute it easily Ideas for engaging buyers online
  2. Final questions?
  3. Let’s connect on LinkedIn and Twitter.