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Creating and sharing content is at the heart of a sound social selling and social media marketing strategy. Here are 17 ideas for becoming a content master.
Creating and sharing content is at the heart of a sound social selling and social media marketing strategy. Here are 17 ideas for becoming a content master.
1.
17 Ways
to become a Content Concierge
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
2.
90% of decision makers say
they NEVER respond to cold
outreach
cc: Luis Hernandez - D2k6.es - https://www.flickr.com/photos/25062265@N06
3.
82% of prospects can be
REACHED via social
networks
cc: Sky Noir - https://www.flickr.com/photos/49788302@N00
4.
75% of B2B buyers use
social media to
RESEARCH vendors
cc: jannekestaaks - https://www.flickr.com/photos/33328695@N02
5.
57% of the
buying
journey
happens
BEFORE a
sales rep is
involved
cc: ionea. - https://www.flickr.com/photos/30106343@N03
6.
Use content to educate,
engage and stand-out
cc: Krzysztof Urbanowicz - https://www.flickr.com/photos/78558229@N00
7.
here we go...17 ideas
cc: otherthings - https://www.flickr.com/photos/18619970@N00
8.
share
people's
LinkedIn
content
and use
the
@mention
feature to
give them
a shout-out
cc: A Name Like Shields Can Make You Defensive - https://www.flickr.com/photos/91156503@N00
9.
comment on industry blog
posts twice a week
cc: courosa - https://www.flickr.com/photos/51035553780@N01
10.
conduct 15
minute
podcast
interviews
with
customers or
industry
leaders
cc: zoomar - https://www.flickr.com/photos/61456874@N00
11.
share media on your LinkedIn
profile – presentation, video or
white paper
cc: Peter Ras - https://www.flickr.com/photos/48395185@N03
12.
curate content from
industry influencers via
RSS feeds with a platform
like Hootsuite
cc: Bibi - https://www.flickr.com/photos/44124372821@N01
13.
publish a post on your
LinkedIn profile
cc: Sean MacEntee - https://www.flickr.com/photos/18090920@N07
14.
curate a digital newspaper
using paper.li
cc: DaveCrosby - https://www.flickr.com/photos/87316606@N00
15.
speak at an
event and
have it
recordedcc: CarbonNYC [in SF!] - https://www.flickr.com/photos/15923063@N00
16.
create a weekly video tip
cc: @yakobusan Jakob Montrasio 孟亚柯 - https://www.flickr.com/photos/37803129@N00
17.
host a tweet chat on Twitter
cc: Alan Stanton - https://www.flickr.com/photos/53921762@N00
18.
record a Skype video chat
focused on a topic your
prospects care about
cc: acroamatic - https://www.flickr.com/photos/92886069@N00
19.
conduct a
survey and
share the
results with
prospective
buyerscc: Swamibu - https://www.flickr.com/photos/25182307@N00
21.
use feedly.com to source
new content and share
22.
create a kick-butt presentation using
haiku deck – share it on Slideshare
cc: kleneway1379 - https://www.flickr.com/photos/21060335@N03
23.
write a guest post for an
industry blog or publication
cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00
24.
follow influencers and
share their content
cc: mslgroup1 - https://www.flickr.com/photos/126620881@N08
25.
In closing
cc: Jcarlosbulas - https://www.flickr.com/photos/46172412@N03
In closing
26.
you are a brand and you represent
your companies brand
cc: VFS Digital Design - https://www.flickr.com/photos/58816914@N05
27.
your message and
approach matters!
cc: Daniela Hartmann (alles-schlumpf) - https://www.flickr.com/photos/29487767@N02
28.
use content wisely and in
the right way
cc: 10ch - https://www.flickr.com/photos/92397015@N00
29.
create a strategy and
execute consistently
cc: Mukumbura - https://www.flickr.com/photos/11738433@N03
30.
you've learned 17 content strategies
Time to get going!
cc: theqspeaks - https://www.flickr.com/photos/83261600@N00
Editor's Notes
Kick off and introduce myself -Be sure to ask questions – use the chat window – I’ll take questions as we go along -I’ve uploaded some giveways for you so be sure to grab them from the attachments window.
You’ll find:
Your Sales Message Matters – that’s my ebook Joanne Black has contributed The Role of Technology in Sales Viveka Von Rosen has contributed her ebook titled the 3 Deadly LinkedIn mistakes that are killing your lead generation Okay – here’s what I’m going to cover today: -Sales disruption -Opportunities -How to not only create content but ways to distribute it easily Ideas for engaging buyers online