Fire-up Your Personal Brand - Debra Trappen
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The document summarizes Debra Trappen's presentation on personal branding for real estate agents. The presentation focuses on defining an agent's core values, passions, purpose and niche to inform their social media strategy and personal brand. It provides tips on platform selection and usage, content creation, and tracking results. Agents are also introduced to Local Connect, a new listing advertising program on Homes.com that agents can check availability and pricing for.
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Fire-up Your Personal Brand - Debra Trappen
- 2. Brought to you by @HomesPro #SecretsWebinars
- 3. CALL: Agents: (888) 510-8795 Brokers: (866) 697-3308
- 4. with Chris Sorentti Account Executive Homes.com 8 Minute Presentation Following Debra Trappen Introducing Local Connect
- 6. Rev Up Your Video Marketing SecretsWebinars.com Marguerite Giguere & Anne Jones April 22 1 pm EDT You Already Have the Content!
- 7. FREE Live Webinars every month with the nation's TOP AGENTS and SPEAKERS! Barbara Corcora n 80+ Recorded Webinars available on demand Allan Dom b Gary Kelle r Larry Kendall Michael J. Maher Dave Liniger SecretsWebinars.com
- 8. Brought to you by:
- 10. Debra Trappen ⦿ Debra was Chief Experience Officer for Coldwell Banker Bain/Seal, leading programs to attract, train and motivate a team of 1,100+ agents; she was also the company’s lead social media strategist. ⦿ As the founder of d11Consulting Debra helps agents define a solid brand foundation and vision - and then infuse that message or story into a simple social media strategy. ⦿ Debra speaks at Inman News Real Estate Connect, LEXI Women’s Leadership Summit, Oxygen Women’s Conference, Women’s Council of Realtors, Inman’s Agent Reboot, Real Expo (REX) D11Consulting.com
- 11. FIRE UP: d11consulting.com/signup facebook.com/d11consulting twitter: @debra11 * #FireMeUp11 debra@d11consulting.com
- 13. #FireMeUp11
- 14. What words come to mind? #FireMeUp11
- 15. #FireMeUp11
- 17. DEFINE. PRIORITIZE. INFUSE. • VALUES • PASSIONS • PURPOSE • NICHE CORE FOUR:
- 20. #FireMeUp11
- 22. I work with _______ _ Their problem _______ _ My solution _______ _ My promise _______ _ DEFINE YOUR NICHE + + +
- 23. #FireMeUp11
- 24. • WHO you follow • WHAT you read • WHERE you post • WORDS you use #FireMeUp11 LET YOUR CORE FOUR BE YOUR GUIDE
- 26. • Need to increase visibility? • Want to build credibility? • Secure new clients? • Find new and old friends? • Uncover corporate biz?
- 27. PLATFORM REVIEW • Facebook Profile • Facebook Page • Facebook Group • Twitter • LinkedIn • Google+ • Instagram • Pinterest • Blog • About.me
- 28. 2 min’ break
- 29. Rev Up Your Video Marketing You Already Have the Content! SecretsWebinars.com Marguerite Giguere & Anne Jones April 22nd, 2015
- 30. CALL: Agents: (888) 510-8795 Brokers: (866) 697-3308
- 31. with Chris Sorentti Account Executive Homes.com 8 Minute Presentation Following Debra Trappen Introducing Local Connect
- 33. Back to Debra T.
- 34. #FireMeUp11
- 37. #FireMeUp11
- 38. #FireMeUp11
- 39. #FireMeUp11
- 40. • Google Alerts • mention.net • newsle.com #FireMeUp11
- 41. • Connection Counts • Top Engagers • Buzz Creators • Platform Performance • TOP Times TRACK IT!
- 42. 1. DEFINE Your Story (& Niche) 2. CLARIFY Your Goals 3. BE Authentically YOU! 4. SERVE. Amplify. Engage. Give. 5. LISTEN. Refine. Have FUN.#FireMeUp11 * d11consulting.com/signup * @debra11
- 43. d11consulting.com/secrets-freechapter facebook.com/d11consulting twitter: @debra11 * #FireMeUp11 debra@d11consulting.com
- 44. Question & Answer Type in the “Question” section of the GoToWebinar control panel on the right.
- 45. with Chris Sorentti Account Executive Homes.com Introducing Local Connect!! Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
- 46. Check availability now!! Agents 888-510-8795 Brokers 866-697-3308 What is Local Connect? 68% of the Listings on Homes.com are available for advertising 90% of Homes.com visitors are actively searching for their next home The opportunity for agents and brokers to advertise on FREE or NON-CLIENT listings on Homes.com
- 47. Connect via Impressions Check availability now!! Agents 888-510-8795 Brokers 866-697-3308 Impressions are at the ZIP CODE level Mobile and Desktop impressions are sold together Max Buy-out is ⅓ of available ZIP codes
- 48. Introducing Local Connect!! Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
- 49. Introducing Local Connect!! Make a Connection! Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
- 50. Check availability now!! Agents 888-510-8795 Brokers 866-697-3308 iOS & Android AppMobile Make a Mobile Connection!
- 51. Introducing Local Connect!! Local Connect Basics Check availability now!! Agents 888-510-8795 Brokers 866-697-3308 ZIP CODE pricing increases as availability decreases Max Buy-out is ⅓ of available ZIP CODE Add Preferred status for $99.95/month 10% Discount on 6 months pre-pay and 20% Discount on 12 months pre-pay Any questions?
- 52. Where do you want to be found? Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
- 53. Rev Up Your Video Marketing SecretsWebinars.com Marguerite Giguere & Anne Jones April 22 1 pm EDT You Already Have the Content!
- 54. CALL US: Agents: (888) 510-8795 Brokers: (866) 697-3308
- 55. Rev Up Your Video Marketing SecretsWebinars.com Marguerite Giguere & Anne Jones April 22 1 pm EDT You Already Have the Content!