1. Iron Bru 32
By Henry Paul

2. This advert was designed for a young target audience and I think it has catered for that
well. Its comical whilst being slightly controversial. At first your drawn into the image
which on its own would have no link to Irn-Bru what so ever. It wouldn’t be a funny image
without the caption of text next to it. You can almost imagine the thought process in her
head and that is what makes the ad funny.
It sticks to a theme and colour scheme throughout. Its one that is used
throughout many of their adverts. They try to look slightly
unprofessional throughout their designs to keep up some sort of
consistency. I think they keep an unprofessional theme so its easier for
them to relate to their target audience which is teenagers.
I personally don’t like the
style because I think it
looks quite childish and
unprofessional. With that
being said I think it fits the
purpose relatively well.
One thing that is good
about this font and colour
scheme is that it’s a good
interchangeable template
for their advertising
campaign.
The content can’t
really be seen as
being that offensive
because its only
showing two people
kissing.

3. The target audience for this advert is teenagers and I think
that you see this quite a lot from this add. It is slightly crude
and some people of a sensitive nature could find this
offensive. It is meant to be comical in every sense.
It sticks to a colour scheme that is used regularly
throughout Irn-Brus ads although it is advertising the
diet version. They always state how “phenomenal”
the taste of regular Irn-Bru is, that is why they are
making a point about how pleasurable the diet
version is too.
An older audience may see
the image and text caption
as inappropriate to have on
a billboard. As the drink is
aimed at younger people
that doesn’t really matter if
they do. That is unless the
advert is cancelled by
complaints.
They target teens specifically at a risk
of loosing older cliental. It is a lot
more worth it for them to target a
younger audience that is why they
don’t mind offending people every
once and a while.
I think that this advert could
only be made better by a
different choice of font
because I think that it would
suit the image better.
The simplicity of the ad is
what helps you remember
the drink.

4. Link for video: http://www.youtube.com/watch?v=w1nb_T1JKps
This advert is aimed at teenagers.
You can see this because it is
portraying an elderly person
robbing a store in a humorous
manor. This isn't directed towards
adults that is why it takes this
approach. They aren’t that worried
about offending people with this
because there is no offence
intended.
I think it works well and
is definitely suitable for
the intended target
audience. Young people
will be able to relate to
it in terms of their
grandmother and what
she would do for an irn-
bru.
I think it is filmed well
and the joke is
unexpected. It has a
professional look that is
consistent throughout.
Its not intended to be in
offensive or aggressive
although it does show
The colour scheme is one that is used throughout many of Irn-Bru’s adverts. It works well with
the video or image black and white. The style is similar to some other adverts as a few involve
elderly people in an unlikely situation.
The advert works well and has key things throughout that make you remember the product.

5. Link for video: http://www.youtube.com/watch?v=IAlVe6qoDm8
This advert is a video and it had a lot of
controversy following it when it was
released. I personally think it is an
amusing advert. Many people were
offended by the advert and the
advertising standards authority received
34 complaints. One was from the
Scottish violence reduction unit of
Strathclyde police and another from the
clinical director of Glasgow royal
infirmary’s A&E department. Many
people thought that the tone was
violent or aggressive then in turn being
offensive. I think this ad could only be
seen as offensive if you were an old
librarian.
One reason it was seen as
offensive was because he
calls the nice women asking
him to be quite a “tweedy
old crow”.
This advert is trying to use a combination of
humor and stereotype to make you
remember their drink.
Some people thought this
might encourage violence
but they soon later came to
the obvious conclusion that
it doesn’t.
The blue bird in the first
image is a man with a hard
sounding Glasgow accent.
Its supposed to be a
harmful play on the
Glasgow stereotype.
They stick to their well known
colour scheme even throughout
the bird costume used in the large
coo-coo clock.
Most if not all of Irn-Bru’s adverts
are directed towards teenagers. It
has a young person trying to
study, a lot of people will be able
to relate to this. Most young
people would probably find this
amusing as apposed to being
offensive. Many people in
Scotland grew up with Irn-Bru as
their main beverage, this was not
the case in Britain.

6. Link for video: http://www.youtube.com/watch?v=iO7P2DtZ9Og
Monster seems to go
down a different
advertising root than
Irn-Bru. Instead of
humour they try to
use action. The
futuristic warrior is in
a battle situation and
casually pulls out a
monster ripper. Its
making a point that it
is worth while for him
to stop.
When monster energy was first released it was mainly directed at
people who played sports. This changed when they moved over
seas. They decided to target a different audience including male
teenagers and people in their 20’s. I think that this advert is terrible.
It is filmed poorly and the soldiers costume looks like a five year old
created it for a game.
I think you can tell that they
have tried to accommodate
for their target audience but
they have chosen something
that’s tacky and stereotypical.
I don’t like the
style of this ad as
it seems
unprofessional
and not thought
through.
I like the colour scheme for
monster ripper itself but
not for this ad. Its dark and
seems like they could have
done better.
This is a filmed advert.

7. Link for video: http://www.youtube.com/watch?v=Ti2Lm4hb2ZY
Red bull has a bit of a broader target audience as it is one the leading sellers of energy drinks.
Red bull covers such a wide variety of people that they cant make their advertising too niche.
There are the people that work throughout the day and need some sort of energy boost. There
are athletes that need energy on a regular basis and even the clubbing aspect of the drink is
something that they could advertise towards. Although this is only relatively new Red bull has
become a popular mixer for drinks. If they advertised in any direction more than the others they
could lose customers.
The advert is well filmed
and all the clips seem
carefully selected. It has a
professional clean feel to
it and it seems consistent
throughout.
Its showing you the types
of people that drink Red
bull as well as advertising
its sponsors. At the end it
states its slogan with a
background that correlates
with the colour scheme.
All the clips are of
extreme sports and
people carrying out
daring tasks. All the
clips are filmed in
hot beautiful
looking places.
This is a filmed advert.

8. This advert will have been aimed at quite a broad
target audience. Lucozade is one of the biggest
energy drink distributers in the world. This advert
may have a football theme but it wont just be
advertised towards football fans but also sports
fans in general. It has quite a professional look to
it and they have got a celebrity football player to
star in the add.
They stick to a colour scheme that is used
frequently to advertise the England football
team. People will easily be able to relate to
this. The drink is helping to advertise the
team and vice versa. It shows the Lucozade
as almost a flame, this could be to show it
energy potentials.
Its quite a simple ad in
terms of the text used.
The graphics in the
background are
interesting to look at
and are well designed.
Its supposed to look
powerful and show the
strength of Lucozade.
I don’t mind the style
of this add but I find it
quite cold. It is mainly
because I personally
am not interested in
football or many
sports so the advert
doesn’t appeal to me.
It states that its ‘giving England an edge’, which obviously isn’t a 100% fact but its all down to
the consumer and their interpretation. A lot of people people gain no desirable effects from
energy drinks. The fact that it is an energy drink will sell it half as much as the fact that it
sponsors the England football team. The advert sells every point that it needs to sell for it to be
successful.

9. Hippo is a Nigerian company that specialises in energy
drinks. They go for quite a stereotypical advertising style
which I don’t think is a bad thing. I think the advert looks
professional and has a good colour scheme. I like the
South African feel that the advert has. It makes the
energy drink seem more exotic and interesting.
A lot of energy drinks being sold
today seem to go for quite a
modern futuristic feel that seems
quite sterile compared to the
colours that are within this advert. It
almost feels like an advert for a
beer.
A lot of energy
drinks seem to
come across as
quite intimidating
and as something
you have to
handle as appose
to something you
enjoy. This seems
slightly more
warming.
The slogan I didn’t think was that good. I don’t
think its that good because it has no relevance
to the drink. The slogan doesn’t seem that
inventive. I think the fact that the energy drink
is called hippo in the first place means that the
slogan should correlate with that slightly.
The advert itself wont
have been very
difficult to create.
Anyone with
intermediate
Photoshop skills
could create it given
the starting images. I
like the choice of font
used for the slogan.
One thing I didn’t like that much was
where it fades from the ad to the edge. I
think it makes parts of the ad look empty. I
think it would have looked better with just
a full image. I think the text would have still
been readable without the black fading.

10. MonsterIrn-Bru
I think that monster has a
more professional feel to it
compared to the Irn-Bru
can. The Irn-Bru can looks
a bit more out dated.
The Monster can
is more eye
catching and I
think looks more
appealing for
young people
and the target
audience.
The Irn-Bru can does
look a little more
vibrant but that wont
help it sell. I personally
quite like the font that
Irn-Bru use for their
name.
I don’t like the colour
scheme used as I think
it looks too dated and
tacky.
I don’t really like the font
that monster uses because I
think it looks quite gothic
and dark but that doesn’t
necessarily mean it isn't
suited.
The colour scheme for ‘Monster’ is suited for
the target audience and will attract younger
people.
The Monster can seems to have more of a
simple design which I think suits an energy
drink better. Irn-Bru seem to have gone for
a more miss matched kind of look, which I
think was a bad idea.
Irn-Bru have done well to distinguish the ‘32’
strand from the original but I don’t think it
looks enough like an energy drink.
Monster sponsors lots of
sports events so it has to
have a sporty and edgy
look.
They both have solid qualities but monster is
definitely the better energy drink. It has a
better suited brand and look to it. It has now
become highly established and difficult to
compete with