Klemme:golf assignment brochure


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An informational brochure outlining aspects of commercial photography assignments that have evolved over twenty-five years of experience photographing over 1,700 golf courses around the globe. Our target markets are real estate developments, private clubs, golf resorts, and golf course architects.

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Klemme:golf assignment brochure

  1. 1. Golf Assignment Brochure Summer/Fall 2013
  2. 2. Thanks for viewing our e-brochure! Because you opened this PDF, you must be associated with a resort, real estate development, architectural firm or private club that’s interested in “upping your game” in promoting your facility. I have a feeling I know what you are looking for. 1. You are looking for the person who will listen and understand your needs. 2. Give you a quote to complete your project within your budget guidelines and time constraints. 3. Complete the job with a minimal investment of your time and effort. 4. Create killer images that allow you to promote your facility with pride to even the most jaded art directors, editors, and golfers. 5. You want to hire someone that will make you look like a hero to your boss and not someone you will have to make excuses for at the end of the job. 6. Finally, you want to deal with someone whose smile can be sensed over the telephone and truly appreciates your business and friendship. After photographing over 1,700 golf courses for people like yourself, I have a pretty good idea what you are looking for. My entire business model has been built around people just like you and has served hundreds of satisfied customers over the past twenty-five years. If there are any questions you have that are not answered in this document, please contact me at mk@mikeklemme.com. Introduction 2013 Golf Assignment Brochure
  3. 3. 3 Our business is so much more than just making pretty photos. It is about helping our customers sell. Sell their product, sell their concept, convey their brand. It’s about making sure that the images make the person who hires me look like a hero and hopefully advance their career. Our business, in the end, is all about YOU. Fifty countries, 1,700 assignments, 5 million frequent flyer miles and thousands of life-long friends. From expansive hotel chains and established golf course marketing associations to internationally acclaimed golf course management companies, architects, publishers, public relations firms and ad agencies, I have served clients of all sizes and successfully completed diverse projects —from straight-forward two- day shoots to more challenging and involved long-term multi-year international assignments. Listening with intent. Solving problems. Motivating buyers. Telling stories through images. Capturing powerful photographs that move people to action. That’s my job. Making the people who hire me look like heroes to the people who hired them. That’s my passion. I am a listener. My art is predicated on conveying messages that my clients wish to impart to their audience. The client list and resume used in this document testify to my ability to listen, design, create, manufacture, and deliver on time and on budget. If the task requires elements that I do not have the capabilities or tools to complete properly, I have the proven ability to create and manage a team of professionals that can support my abilities. Every project is unique. Different goals, different budgets, different messages, every project stands on its own merit. (no cookie cutter here!) It’s my job to learn the goals of the project, employ my experience as a photographer, the latest technologies, display techniques and craftsmanship that take into account the wishes of the customer, the intent of the architect to create synergies that add up to results that WOW for years. I understand the process of hiring a photographer can be a risky situation. I do everything in my power to mitigate that risk. Budgets and Deadlines are my life On time, on budget and to the delight of those who engage my services. A project means nothing if it doesn’t lead to another project. If the job is completed over budget, past deadline or doesn’t exceed the customer’s expectations. It does not lead anywhere. I get it. My customers will (and have) testified to that fact. t’s not about me, it’s about you! Ego, are you kidding? Who has time for that? When I am fortunate enough to be engaged by a client, it begins with the very first meeting. Who are you, what is your vision, who is your audience, what do you want to say, how do you want to say it, what is the budget, what is the deadline. If I am chosen, I will be your partner in accomplishing your goals, not mine. You will also find that my list of customers overlap heavily with my list of personal lifelong friends. We operate as a partnership, not a dictatorship. Put me to work! SatisfactionGuaranteed! Artist Statement
  4. 4. Anatomy of a Golf Assignment: Prior to the assignment I like to spend quite a bit of time asking questions about the upcoming project with the my contact. I like to learn about the setting of the course, the weather patterns for the time of year being considered, the ultimate goal of the shoot, the market factors, how the photos will be used, the target market and the things that competitive advantages of the club/resort. Next, I like to spend time visiting with the superintendent about his upcoming maintenance schedule so I make sure to arrive when the course will be at its peak and not when major maintenance regimens are scheduled. I normally have a number of weather questions for the superintendent as well. Once we finally arrive upon the perfect dates to shoot, I like to leave home early the day of the shoot and arrive on site during the middle of the afternoon to begin learning the course and deciding which holes to shoot and at what time of day I think will be the most flattering for each hole. Once scouting is complete, I then start shooting the course which continues until dusk. Early the next morning, I arrive at the course about 30 minutes prior to sunrise to get set up to shoot. I usually get out ahead of the maintenance crew and shoot a number of holes including the dew before the greens and fairways get mowed giving the crew a head start. I then fall in behind the maintenance crew and shoot hole by hole until the light gets weak (around 9:30/10:00). I come back to the course around 5:00 PM to 6:00, depending on certain attributes of the course and return again the next morning. If we contract for more than two days, I continue this cycle until complete. When I return home, I spend a couple of days minimum working to edit down the shoot and locate the very best images that were taken during the assignment. Once those images are chosen, I crop and color correct each of the best images, place them in a file and send the images either via FTP site or by hard copy on CD via Federal Express. Therefore, the images from the shoot are normally always in client hands within a week of my departure from the facility. Weather Considerations: Weather can be the best friend or the worst enemy of creating great golf course photography. We do our best to take into account local weather oddities as well as consulting with several weather forecast services. We do our best not to arrive at your location during times of bad weather, but now and then we get fooled. If that problem should arise, we do not charge daily rates while we wait for better weather, only travel expenses such as hotel, meals and rental car are added and only upon consultation with the client.
  5. 5. 5 J. Walter Thompson Polo/Ralph Lauren Lord, Dentsu & Partners Grey Advertising CBS Marketing/Sports Bates, USA Arnold, Fortuna McCann-Erickson Landmark Incentive Marketing EJ Gallo Winery Creative DDB Advertising RY&P Advertising Foote, Cone, Belding Advertising Campbell/Mithune Neadham & Grohmann Cotton & Company Time Consumer Marketing Intercommunications, Inc. Sony Lupo and Associates Hunter Public Relations Executive Sports International GSD&M McGuire Company Smith, Younger &Wellman Peter Mayer Agency Ackerman, McQueen Brandon Advertising John Deere General Mills/Nature Valley Meita Copiers Toro Rainbird Bank One American Cyanamid Capitol One Lexmark Anhuesser Busch Nike Scotts Wilson Maxfli Titleist At-A-Glance American Greetings Franklin-Covey Milorganite Four Seasons Resorts Ritz Carlton Resorts Bonita Bay Company WCI Communities Troon Golf Benchmark Management Kemper Sports Group Wyndham Hotels KPMG ESPN Crescent Resources Lyle Anderson Properties Golf Course Superintendents of America State Farm Insurance PGA of America PGA Tour Rolex Nicklaus Design Tom Fazio Design Palmer Design Player Design Great White Shark Ent. Morrish & Weiskopf Arthur Hills and Associates Gary Panks Crenshaw-Coore Rees Jones RTJ 2 Dye Designs Hurdzan Fry Tripp Davis Tom Watson Abbreviated Client List
  6. 6. Exhibitions Photo Exhibit - International Photography Hall of Fame, 1994Photo Exhibit - The Golf Summit 1994, Scottsdale, AZPhoto Exhibit – Pinehurst Golf Art Festival 2001, 2002, 2003Photo Exhibit-Scribner’s Gallery-2007Photo Exhibit- International Photography Hall of Fame-2007Photo Exhibit- Kennebunkport Golf Art ShowPhoto Exhibit-Trappings of the West, Cherokee Strip Regional Heritage Museum Books/Calendars Photographer- Golf Resorts of the World; text by Brian McCallen; published by Harry N. Abrams, Inc. Photographer- Grand Slam Golf; text by George Peper, published by Harry N. Abrams Inc. Photographer/Writer - A View from the Rough, published by Sleeping Bear Press Publisher/Photographer Celebrating Oklahoma!-2007 Photographer- 1991 Calendar Best New Courses; published by Harry N. Abrams, Inc. Contributing Photographer - Golf Courses of The PGA Tour; published by Harry N. Abrams, Inc. Contributing Photographer - Golfwatching, published by Harry N. Abrams, Inc. Affiliations Charter Member National Golf Foundation Director of Photography-Links Magazine 1988-1991 Selection Panel - US Top 100 Golf Courses, Golf Magazine – 1990 – present Selection Panel - Top 100 Golf Courses You Can Play – 1995 – present Co-founding member and Secretary-Treasurer of the Board of Directors of the Academy of Golf Artists Director of Photography-Links Magazine 1984-1987 Director of Photography-Golf Connoisseur Magazine 2003/2004 Honors/Awards/Articles Official Tournament Player Club Photographer 1984 – 1990 Official Photographer of the Oklahoma Centennial-2005 Interview, Photo District News Magazine 1994 Weekly Photography Feature on Discover Oklahoma 2007-2008 Interview in Inaugural Issue of Distinctly Oklahoma Magazine Interview in Inaugural Issue of Oklahoma Humanities Magazine Speaking Engagements Featured Speaker-ASGCA Annual Meeting Long Island New York Presenter-Crittenden Golf Seminar Featured Speaker-Oklahoma Municipal League Annual Meeting-2007 Featured Speaker-Oklahoma Historical Society Annual Meeting 2010 Featured speaker-Oklahoma City Camera Club-2009 Career Highlights
  7. 7. 7 Golf Magazine Panelist I have been a proud member of the Golf Magazine Panel to select the top 100 golf courses in the World and the US since 1990. It has been an incredible honor to be a part of this exclusive fraternity of golf executives, professional golfers, architects and road warriors. It’s been a delight getting to know the other panelists and learning their opinions about what makes a great golf venue. Thanks to our director, Joe Passov, for all of his hard work in continuing this successful franchise. Added Value In addition to providing photographic services to golf facilities worldwide, we offer a number of other “added value” services to our clients that put the photographs to work promoting your facility. After all, even the best images have no value stored on your hard drive, they must be shared in a variety of media in order that you receive your return on investment. In addition to leveraging our deep relationships with hundreds of leaders in the golf industry and domestic and international golf press we offer three major services outlined above. When we are hired to photograph a facility, we don’t view that act of trust as a vendor relationship. We view it as a promotional partnership, by hiring us, you unlock our worldwide network of friends that can be of help to you in promoting your facility to the golf industry and the golfing public. So, what are you waiting for? Pick up the phone or fire us an email at mk@mikeklemme.com today! Wallbranding Over the past five years, we have developed a 4,000 sf printing, framing and matting facility within our office space. Our service is unique in that we help our clubhouse and hospitality clients by providing design, production, though to installation of imagery on your walls. We named this service “wallbranding” because we work with you to create imagery that boosts your brand, not just artwork that takes up space on your walls. Image Licensing We receive multiple requests daily for golf imagery to be included in a number of paper and electronic publications, advertisements, calendars, and products. Over the years, we have provided millions of dollars of promotional value for our customers through placement of their images in these various venues. We always receive written release from our customers before providing imagery to these various entities. Custom Publishing Our custom publishing ventures began in 2005 when I was named The Official Photographer of the Oklahoma Centennial. With that project, we learned every aspect of publishing including design, production, marketing, and fulfillment of nearly 20,000 units of our book, Celebrating Oklahoma. We are now offering these services to clubs, resorts, and golf destinations. Call us today for more details.
  8. 8. Contact/Links Links: Assignment Desk Wallbranding Services Image Licensing Custom Publishing Framed and Unframed Prints Golf Books Corporate Gifts/Tournament Prizes Contact: Mike Klemme Photography 222 East Maple Avenue Enid, Oklahoma 73701 580-234-8284 800-338-1656 mk@mikeklemme.com www.mikeklemme.com
  9. 9. Limited 2013 Dates Available Due to several large long-term projects I have a limited amount of dates available for assignment photography this year. I am leaning toward accepting more golf resort projects this year than any other customers. Call or write today! Golf Assignment Portfolio
  10. 10. The Concession Golf Club Sarasota, Florida
  11. 11. Ballybunion Golf Club Ballybunion, Ireland
  12. 12. Elk River Club Boone, North Carolina
  13. 13. Doral Resort Miami, Florida
  14. 14. The Club at Morningside Rancho Mirage, California
  15. 15. The One and Only Ocean Club Nassau, The Bahamas
  16. 16. Troon North Scottsdale, Arizona
  17. 17. Bedford Springs Resort Bedford Springs, Pennsylvania
  18. 18. Banff Springs Golf Club Banff, Alberta, Canada
  19. 19. Chaparral Pines Golf Club Payson, Arizona
  20. 20. Castle Pines Golf Club Castle Rock, Colorado
  21. 21. Put us to work for you! Web www.mikeklemme.com E-mail mk@mikeklemme.com Facebook https://www.facebook.com/pages/ KLEMMEGolf Main Office 222 East Maple Enid, OK 73701 580-234-8284 Office 800-338-1656 Toll-free