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Session 8: Communication Strategy for RCEs, Hanna Stahlberg
- 1. Communications 2016/2017 Hanna Ståhlberg 10th Global RCE Conference, Yogyakarta, Indonesia
- 2. Tell me and I forget, teach me and I may remember, involve me and I learn. Benjamin Franklin
- 3. 1) Strategy 2) Communication in Practice 3) Reporting 4) The Future
- 4. More emphasis on E → SD Engagement strategies → SD processes Accelerate impact via learning SDGs, GAP, IPBES ↑knowledge ESD / SD
- 5. Roadmap for RCEs 5 1.Strengthening governance to coordinate ESD/SD learning and actions in the network 2.Develop ESD / SD competencies to contribute to local / global SD initiatives 3.Accelerate local/regional solutions and link these with international platforms 4.Develop a science-policy interface COMMS COMMS COMMS COMMS
- 6. Communication Strategy 2017 INFORMER policy-relevant and timely SYNERGIZER the match maker TEACHER capacity development / empowerment INTEGRATOR speak with one language, identify Channel CoordinationData consolidation Links - Networking e-learning
- 7. SynergiesSynergies ContentContent EngagementEngagement Annual Reports Project Updates News Events Meeting Reports Photos Videos Profiles RCE Meetings Portal RSS Feed Facebook Email Bulletin Research Policy Brief Our World UNU Blog
- 11. 11 Monthly Community Message Events Latest News Open Calls Resources Submission form www.rcenetwork.org/portal/rce-bulletin
- 12. 12
- 15. Collaborative Theme relevant Policy relevant www.rcenetwork.org/portal/policy-briefs
- 16. SDGs UNU Blog Series UNU Website Goal 4 (Education) Zinaida Fadeeva Goal 13 (Climate Change) Philip Vaughter 16
- 17. 17
- 19. Why Reporting? UNU-IAS reports to UNESCO about RCE activities (Partner Network 5, GAP). Mapping of activities in thematic areas Expert Database Synergies
- 21. Why Reporting? Networking Serendipity Access / PR Recognition
- 22. Few RCEs report Coordinator changes? RCE Award? Period of submission? Relevance of international frameworks? Submission difficulties? Language? Benefits not clear?
- 24. What for 2017? Putting RCEs on the map! Mapping of synergies - Search Inter RCE-activities e-learning Bulletin Expert DB
- 25. Putting RCEs on the map! 1) Link to reporting 2) Link to profile 3) Showcasing activities 4) Sort by theme, region, focus
- 26. Open Call Regional Meetings • Propose dates (usually 2-3 days) • Location and capacity of venue • Themes • Tentative sources of funding • Contact person(s) with assigned responsibilities • Any events to be held back to back 15 March 2017
- 27. Events 2017 • 8th International Conference on Environmental and R , February, Thailand • Young South East Asian Leaders Initiative, February, Brunei Darussalam • IPBES Plenary, March, Germany • Asian Conference on Education & International Devel , March, Japan • 21st EAUC Annual Conference Global Goals: Local Act , March, UK
- 28. • World Symposium on Sustainability Science and Rese , April, UK • New Economy and Social Innovation Global Forum (N , April, Spain • Sustainability and Social Science Research Symposium , May, USA • Dresden Nexus Conference, May, Germany • 2017 Global Platform for DRR, May, Mexico • 9th Conference on Sustainable Development & Planning, June, UK
- 29. • High-Level UN Conference to Support SDG 14 Implementation, June New York • Sustainable Development Conference, July, Thailand • High-Level Political Forum on Sustainable Development, July, New York • “Symposium on Sustainable Development Research in Asia Pacific”, July, Australia • WEEC, September, Canada • Fair Friends, October, Germany • UNFCCC COP23, November, TBC • AASHE • NSSE Sustainability Education Consortium ESD Calendar
- 30. Around here, we don’t look backwards for very long… We keep moving forward, opening up new doors and doing new things because we’re curious… and curiosity keeps leading us down new paths. Walt Disney
- 31. Smooth river pebble Witness to a thousand changes As it changes itself Haiku by Hari Srinivas Thank you! Hanna Ståhlberg, Communications Associate, UNU-IAS, ESD Team staahlberg@unu.edu
Editor's Notes
- I am Hanna Stahlberg, Communications Associate at UNU-IAS. I have interacted with many of you in the past and am delighted to see you all here. I would also like to welcome some of the new RCEs that joined us recently. This meeting is a great opportunity for all of us to communicate and get to know each other and talk about how we can reach our goals.
- Communication is a two way lane. Without your feedback, your content, your engagement the Network would not exist and would defy its purpose. I would like to use this session to explain what it is the we do in terms of Communications at UNU and especially under the ESD umbrella at UNU-IAS. I manage two networks, the RCE network and ProSPER.Net (network that focusses on postgraduate education in sustainability in Asia Pacific.
- So we will talk a little bit about strategy and how it communications are embedded in this strategy We will talk about Communication in Practice, what are the instruments we have or are developing? I will then spend a few minutes on reporting and why it is so important that RCEs report back to us. And finally I will give you some insight on what I am planning for the future and what projects we have in the pipeline to be launched soon. ‘
- On the institutional level at UNU as part of the mandate more emphasis is being placed on the E of ESD as it has been recognized that the impact can be accelerated via learning. The UN System is also a great way to find a way to tap into the international frameworks and global platforms.
- The roles that UNU-IAS and in particular the ESD could play are as follows 1) the informer – sharing content that is policy relevant, interesting and timely and of added value to the members 2) The integrator – we shall all speak with one language to give the network a full identity 3) The teacher – we want to empower the network and provide the relevant capacities 4) finally the synergizer, our position is ideal to find commons between the different RCEs on the ground and to help RCEs grow and connect Communications are implemented in different ways: we consolidate data (eg annual reports, project reports of individual RCEs, inter-RCE projects and or the network as a whole) we develop capacities, provide community relevant messages, help networking particularly during events and finally wish to engage with other platforms as well as be distinctive from them in the added value we provide Channel coordination with UN/UNU system, other ESD platforms, what distinguishes ourselves from other ESD platforms?
- Share and provide content - they are the two drivers Just to give you an idea of what we mean in terms of content and ways of engaging vice versa Annual reports for example allow us to find relevant synergies and empower RCEs to connect within the network and beyond I would like to talk a little bit more about engagement and content
- Open Calls for collaboration, e-learning, grants Resources such as publications or toolkits
- RCE Portal- Click News Click “Submit RCE Bulletin” Fill out the submission form Send it to the Global RCE Service Centre by 15th of every month.
- Clear and very strict guidelines on content and layout. Clear policy recommendations
- As part of Network 5, UNESCO needs to know what local actions RCEs are taking and at what scale to get an idea of where and how local stakeholders are working with ESD initiatives. Without this information, UNESCO, and therefore the UN is unable to get an accurate idea of how many people are engaged with ESD, and how they are engaged with it. Experts for policy briefs, event participation, panelists IPBES--- RCEs are now their strategic partner and they are keen on learning RCEs’ projects to look for synergies with the international platform. It is also important to have the funding from the Ministry of Environment of Japan, which support all the work that ESD Programme does to support the work of RCEs. Without the detailed information on your projects, it will be extremely hard for the ESD Programme at IAS to report back the value of RCEs to the donor. (You do not have to say this but just a thought as I am in a difficult position to maintain the funding from them)
- Upcoming search function 2016/2017.
- Updating your profile online will give better visibility and recognition to your RCE. It will allow other RCEs, NGO, organisations to contact you and access your information. It is free public relations via the official portal of UNU-IAS. It can help develop synergies between the RCEs, when looking for each other. It allows networking. All information is Google searchable so having a profile and your report online can be seen by anyone anywhere when tagged with the appropriate tags. Finally serendipity: fortunate happenstances may happen such as external contacting by other institutes who may have funding or are looking for experts.
- 30-50 % report depending on region with some regions not reporting at all, the same applies to profilesWe would like to hear your feedback in terms of reporting, As you know the system has been extensively refurbished and hence it is easier to use off and online. After much feedback from the community over the last two years. However we are not sure why it is still so few RCEs that report. On average approx. 50% report, although it is a requirement once acknowledged under the UNU umbrella. End of DESD versus SGD implementation? Btw the same applies to profiles on the website.
- Enhanced Annual Reporting functions to improve the system. Award linked to full report, no report no nomination possible.
- Inter RCE Activities: DB on RCE foci and projects, New Bulletin layout and bulletin sign up form
- Putting RCEs on the map. This is the status quo – in some regions 35% -50 % profiles and approx. 50% of all RCEs report. Most that report are the ones with profiles.???
- WEEC – World Environment Education Congress