How does development look different at a startup where learning (rather than working software) is our most important measure of progress? Lean Startup is about creating companies with a BIG VISION, where we want to change the world and do something really significant. It's a methodology developed by Eric Ries to combine Agile Development with Customer Development so that we can be disciplined about how we create our startups. Come learn the concepts behind Lean Startup and discover how development looks different when you're creating things that nobody else done before. [Slides from my ScrumClub Presentation (December 9, 2010)]

1. Lean Startup
How Development Looks Different at a Startup
Abby Fichtner
Developer Evangelist for Startups, Microsoft
@HackerChick
http://HackerChick.com

2. “Getting used to emergent design is hard
because if feels like you’re going to be just
hacking! And if you’ve prided yourself on
being a very good developer and always
doing well-thought-out designs, it turns your whole world
upside down and says “no, all those things you thought
made you great, now those same things actually make you a
bad developer.” Very world-rocking stuff.”
- Abby Fichtner “Hacker Chick”

4. “Considering the incredible amount of human energy, passion, and
creativity that we invest in creating new products & services…
@EricRies

5. it’s a terrible waste that so many of them fail.”
@EricRies

6. Promise of the Lean Startup
Instead of building our startups according to myths
We can guide them with facts and knowledge
@EricRies

7. We won’t waste our time building
things that nobody wants.
@EricRies

15. “Most technology start-ups fail not because the
technology doesn’t work, but because they’re making
something that there is not a real market for”
@EricRies

18. Furniture.com
3.5 Furniture.com
EddieBauer.com
3.0
Bhg.com
Living.com
2.5
% Reach
2.0
1.5
1.0
FAIL
0.5
‘99 ‘00 ‘01
Source: PCData Online

20. $5 BILLION
FAIL

22. Startups are NOT small versions
of large organizations

25. The unit of progress for entrepreneurs
is learning, not execution
@EricRies

26. What fun is spending months building
something that nobody wants?

27. muda
any activity that is wasteful and
doesn’t add value or is unproductive
wikipedia

28. Get through the whole
loop as fast as possible

29. Minimum Viable Product (MVP)
strategy for fast & quantitative
market testing of a product or feature
wikipedia

30. “Papa built our last tree house in a day!”
“Yeah, but that tree house was a couple pallets
and a ladder”
The Minimum Viable Tree House by Christian Wyglendowski

33. We had an idea for a new product.
We went off & built it, put it on our website.
Not a single person clicked thru to it
What did we learn from that?

34. We had an idea for a new product.
We went off & built it, put it on our website.
Not a single person clicked thru to it
Was there a faster way to get through
that learning loop?

40. How can we fail as fast as possible?

42. Customer Development
is not gathering requirements

43. If Henry Ford had asked his customers
what they wanted
They would have said a faster horse

44. Customer Development is
validating our vision

45. Product/Market Fit
When a product shows strong demand by
passionate users representing a sizeable market
The Entrepreneur’s Guide to Customer Development: A “Cheat Sheet” to the Four Steps (@BrantCooper, @Vlaskovits)

46. Customer Development
@SGBlank

47. Lean Startup
@SGBlank

48. Get outside the building!

49. Customer Discovery
What is the problem?
Who has the problem?
@SGBlank

50. Customer Discovery
How important is the problem’s solution to the customer?
How valuable is the problem’s solution to the customer?
@SGBlank

52. Customer Validation

55. OH at Lean Startup Circle Meetup

56. How do we maximize progress in a
Lean Startup?
Answer: By maximizing learning

57. @AshMaurya

58. @AshMaurya

59. @AshMaurya

60. @AshMaurya

61. @AshMaurya

62. @AshMaurya

63. Get through the whole
loop as fast as possible

64. @AshMaurya

65. @AshMaurya

66. @AshMaurya

67. @AshMaurya

69. WiredReach Case Study
BEFORE AFTER
2 week release cycles Multiple releases/day
Releases were all-day events Releases are non-events
Release size: 100’s LOC Release size: < 25 LOC
More emergency releases Less fire-fighting
@AshMaurya

71. @AshMaurya

72. @AshMaurya

73. How DOES development look
different at a startup?

74. Shared Principles, Practices
Agile Development Practices (XP)
Flexible & Iterative
Fail Fast
Stop the Line
Continuous Learning

75. Beyond Agile
Agile Lean Startup
Solution Unknown Problem Unknown
Elicit Stories from Customers Validate Features with Market
Get Through the Loop
2 Week Sprints
as FAST as possible
Continuous Integration Continuous Deployment
Done = Software Ready to Go Done = Validated Learning

76. Kent Beck

77. Kent Beck

78. Kent Beck

80. Learn More
Eric Ries
@EricRies
http://startuplessonslearned.com/
Steve Blank
@sgblank
http://steveblank.com/
Ash Maurya
@ashmaurya
http://ashmaurya.com/
Abby Fichtner
@HackerChick
http://HackerChick.com