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USE LEAN STARTUP TECHNIQUES 
on a Remote Team 
William Donnell 
@sodiumhalogen 
#leanremote
I had a PROBLEM
Lots of design thinking 
sketches, post-its, sharpies, whiteboards - 2D stuff
How could we make Lean work for 
remote teams?
7 people : 4 time zones 
KY 
TN 
CA 
ID
We do UX, UI and branding 
for clients all over US * 
*Austrailia & Brazil too
THINGS WE BELIEVE 
1. Ideas come from everywhere 
(accounting, HR – cross-disciplinary teams) 
2. Don’t have to be in same room to create those ideas 
(collaborate, share ideas, create awesome products and experiences)
How could we make Lean work for 
our remote team?
You can make LEAN work 
with REMOTE TEAMS, 
but you have to be 
INTENTIONAL.
TOOLS, METHODS & CULTURE
TOOLS 
METHODS 
CULTURE
We use lots of tools 
to collaborate
VIDEO CHAT is best way to 
collaborate remotely
With DISTRIBUTED TEAMS, 
it’s not just about 
COMMUNICATION, 
but COMMUNITY.
Perceived Distance Theory 
remove senses – increase perceived distance
Perceived Distance Theory 
remove senses – increase perceived distance 
Email Chat 
Phone Video
Perceived Distance Theory 
remove senses – increase perceived distance 
Email Chat 
Phone Video
Perceived Distance Theory 
remove senses – increase perceived distance 
Email Chat Phone 
Video
Perceived Distance Theory 
remove senses – increase perceived distance 
Email Chat Phone Video
Perceived Distance Theory 
remove senses – increase perceived distance 
Email Chat Phone Video 
sweetspot!
Perceived Distance Theory 
remove senses – increase perceived distance 
Conference Call Email Chat Phone Video 
tear!
#IRL
#IRL
not just 
COMMUNICATION, 
but COMMUNITY.
VIDEO is the sweet spot! 
* 
*Awesome!
The BEST TOOLS for video chat 
are the ones you ALREADY HAVE.
The basic setup 
+ 
Two laptops and video software
How can we make it 
BETTER?
Bring the camera 
to the wall
Advanced setup 
+ 
add a second camera
Two camera Hangout hack 
one camera for faces. one for ideas.
Two camera Hangout hack 
one camera for faces. one for ideas. 
iPhone on tripod 
laptop cam
Two camera Hangout hack 
iPhone on tripod 
experiment hangout
Two camera Hangout hack 
experiment hangout
Set up TWO CAMERAS 
at EACH location 
+ +
Set up TWO CAMERAS 
at EACH location 
+ + 
+
Set up TWO CAMERAS 
at EACH location 
+ + 
+ + +
We tried VIRTUAL tools, 
but came back to PEN & PAPER 
google docs 
screenshot 
virtual 
stickies 
screenshot
Improvise
Improvise 
#MacGyver
OTHER TEAM COMMUNICATION?
CHAT APPS
WHERE ARE WE?
PROJECT HUBS
PROJECT HUBS
PROJECT HUBS 
github.com/bradfrost/project-hub
TOOLS 
METHODS 
CULTURE
Daily Standup
Daily Standup
Virtual Lunch
Virtual Lunch 
#FAIL
Virtual Conference Room
Hold your sketch up to the camera 
or share a phone pic
How can we SHARE 
sketches faster? 
live sketching
a BETTER second camera 
meet iPevo
a BETTER second camera 
get the ideas out of your head and on to paper
live sketching
How can we SHARE 
whiteboard work faster?
STREAMING WHITEBOARD 
iPhone 
streams online 
rocketboard.it
How can we SHARE user 
testing and user feedback?
USER TESTING 
iPhone screencast
How can we REDUCE LAG 
in the feedback loop?
Explain your ideas 
with screencasts
Screencasts for teams in 
VERY different timezones.
How can we build TRUST 
and team CAMARADERIE?
in CA 
in TN 
in DC 
CAMP POPVOX
TOOLS 
METHODS 
CULTURE
CULTURE is what holds 
a team TOGETHER, & allows them to 
CREATE something AWESOME.
CONSIDER OTHERS 
truly care about your team members
We all admire 
SELFLESSNESS.
try being SELFLESS
HUMOR
tell stories, laugh, be humans
HUMOR 
‘stache
meow 
HUMOR
HUMOR 
yup, a 
puppet 
april fool’s 
day
WRITE SONGS? 
bit.ly/iloveluxr
HUMOR
onboarding?
I’m in the wrong 
hangout.
A PROBLEM 
solved 
being solved
You can make LEAN work 
with REMOTE TEAMS, 
but you have to be 
INTENTIONAL.
Make LEAN work 
with your REMOTE TEAM. 
these tips & more: 
SodiumHalogen.com/leanremote 
WILLIAM DONNELL 
wm@sodiumhalogen.com 
@sodiumhalogen #leanremote

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Keynote: The Subscription Economy: How to Survive the End of Ownership, Tien ...
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A3: Lean For Social Impact: Innovating for Greater Impact and Scale, Steve Na...
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Keynote: Innovation is a Habit, not a Mindset, Diana Kander
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F3: Employee = Founder: Building a Startup inside a Fortune 500 Company, Max-...
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G3: Reflecting on My Failure to Build a Billion Dollar Company, Sahil Lavingia
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C3: Optimize, Grow or Catapult: Where to Target Your Organization’s Innovatio...
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G6: Getting Leaders On Board: Don’t Let Your Innovation Program be Pronounced...
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E3: Amazon’s Approach to Culture Change, Wen Huang, Eric Tachibana
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G1: Brackitz Toy Story: Learning From Mistakes and Mental Models for Success,...
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D5: Be the Solution: Use Lean to Solve Community Problems, Katrina Medoff
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F1: Mastering the Art of Telling Your Story, Jamie Lazzeri
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Keynote: Intelligent Growth in Startups: Building More Than a Product to Get ...
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Keynote: From Founder to Investor: Stories From the Trenches of Entrepreneurs...
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G5: Big Problems Require Big Solutions: the Story of Earn, Leigh Phillips
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B6: Leading Innovation and Building Better Lives: Intercorp Latin America, Ed...
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B5: The 8 Deadly Maladies of Rapid Experimentation, Lukas Oberhuber
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B4: The Road to Startup Success is Paved in Pivots, Kate Skavish
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Use Lean Startup Techniques on a Remote Team by William Donnell - The Lean Startup Conference 12/10/14