Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

So You Want To Do a Startup!

4,023 views

Published on

My Agile2013 Workshop. So you want to do a startup! How do you get from idea to initial product launch?

So You Want To Do a Startup!

  1. 1. So You Want to Do a Startup! Abby Fichtner @HackerChick Harvard Innovation Lab
  2. 2. @HackerChick your startup isn’t business it’s hobby @Justin_Wilcox a a
  3. 3. @HackerChick your startup hobby business fun obsession cost lots $ @Justin_Wilcox
  4. 4. @HackerChick your startup fun obsession cost lots $ @Justin_Wilcox $150K salary opportunity cost hobby business
  5. 5. @HackerChick your startup fun obsession cost lots $ @Justin_Wilcox profit $ hobby business
  6. 6. @HackerChick
  7. 7. @HackerChick ? What’s your idea
  8. 8. @HackerChick Photo Credit: Poe Tatrum@HackerChick idea
  9. 9. @HackerChick Go!
  10. 10. @HackerChick • Can I Build It? Thinking ‘Bout Your Startup • Can I Get People to Know About It? • Can I Make Money From It?
  11. 11. @HackerChick • Can I Make Money From It? Thinking ‘Bout Your Startup • Can I Get People to Know About It? • Can I Build It?
  12. 12. @HackerChick
  13. 13. @HackerChick COOL?
  14. 14. @HackerChick Step #1 problem Find a worth solving
  15. 15. @HackerChick We had an idea for a new product. We went off & built it, put it on our website.
  16. 16. @HackerChick We had an idea for a new product. not a single person clicked thru We went off & built it, put it on our website.
  17. 17. @HackerChick What did we learn from that? We had an idea for a new product. not a single person clicked thru We went off & built it, put it on our website.
  18. 18. @HackerChick Was there a faster way to learn that? We had an idea for a new product. not a single person clicked thru We went off & built it, put it on our website.
  19. 19. @HackerChick
  20. 20. @HackerChick
  21. 21. @HackerChick • Can I Make Money From It? Thinking ‘Bout Your Startup • Can I Get People to Know About It? • Can I Build It?
  22. 22. @HackerChick
  23. 23. @HackerChick
  24. 24. @HackerChick
  25. 25. @HackerChick
  26. 26. @HackerChick@HackerChick
  27. 27. @HackerChick@HackerChick
  28. 28. @HackerChick 75,000 signups overnight
  29. 29. @HackerChick $10 MILLION
  30. 30. @HackerChick 69,000 backers
  31. 31. @HackerChick site ? How do you get to your people
  32. 32. @HackerChick customer know your Step #2
  33. 33. vision
  34. 34. @HackerChick
  35. 35. @HackerChick Startup Goal VISION REALITY
  36. 36. @HackerChick market team product
  37. 37. @HackerChick market team product
  38. 38. @HackerChick
  39. 39. @HackerChick 10 100
  40. 40. @HackerChick Photo Sharing Recipe App Facebook for <happy people/smart kids/psychos/dogs/travel agents/astronauts…> Group Travel Planning Discover Local Events
  41. 41. @HackerChick small Start
  42. 42. @HackerChick Brainstorm Customer Problem anyone who cooks can’t find recipes
  43. 43. @HackerChick Brainstorm Customer Problem amateur gourmet chefs want to make fabulous food for friends & family dieters need to lose weight anyone who cooks can’t find recipes in college ^
  44. 44. @HackerChick Go!
  45. 45. @HackerChick Customer Interviews Photo Credit: Zimthiger (Flickr)
  46. 46. @HackerChick@HackerChick
  47. 47. @HackerChick What are the Top 3 Problems?
  48. 48. @HackerChick How are they solving those problems today?
  49. 49. @HackerChick Go!
  50. 50. @HackerChick • Can I Make Money From It? Thinking ‘Bout Your Startup • Can I Get People to Know About It? • Can I Build It?
  51. 51. @HackerChick Step #3 solution Find a that resonates
  52. 52. @HackerChickBoston Startup School - @HackerChick@HackerChick Concierge Service (AKA Wizard of Oz)
  53. 53. @HackerChick
  54. 54. @HackerChick
  55. 55. @HackerChick
  56. 56. @HackerChick Step #4…n-1
  57. 57. @HackerChick “In a great market – a market with lots of real potential customers – the market pulls product out of the startup.” - Marc Andreessen Product/Market Fit VISION REALITY
  58. 58. @HackerChick • Can I Make Money From It? Thinking ‘Bout Your Startup • Can I Get People to Know About It? • Can I Build It?
  59. 59. @HackerChick Step #n launch! when you have a quantum of utility @paulg, Y Combinator
  60. 60. @HackerChick Go!
  61. 61. @HackerChick • Your initial product Share • Your idea • Your customer • The problem you’re solving
  62. 62. Abby Fichtner @HackerChick http://HackerChick.com Thanks!

×