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Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom

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Media brands transitioned to digital at differing rates, each brand with a different need. As a result, technology was siloed, costs were duplicated and a unified methodology was non-existent.Simultaneously, consumers became accustomed to anytime anywhere digital access. In response, media technology had to be agile and responsive. These are some of the issues that Kimberly Hicks faced as the VP of Product Management at Viacom. She joins us at the Enterprise Summit to talk about how she motivated her team to think like a technology company and apply Lean Startup practices to innovate and solve some of their biggest challenges.

Published in: Automotive
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Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom

  1. 1. Lean Media Running Lean Programs For Mul3ple Media Brands
  2. 2. KIMBERLY HICKS VICE PRESIDENT USER PLATFORM PRODUCTS
  3. 3. NOC Image
  4. 4. “There’s no chance that the iPhone is going to get any significant market share. No chance.” ~Steve Ballmer, MicrosoB CEO
  5. 5. “It’s a liDle bit like, is the Albanian army going to take over the world? I don’t think so.” ~Jeff Bewkes, Time Warner CEO, 2010
  6. 6. Design Thinking Lean UX
  7. 7. Central Products Brand Products Engineering
  8. 8. CONTENT PLATFORM CONTENT MANAGEMENT, PRODUCER TOOLS, DISTRIBUTION USER PLATFORM AUTH, IDENTITY, PERSONALIZATION VIDEO & MONETIZATION PLATFORM VIDEO PLAYERS, SERVICES, ANALYTICS, 3RD PARTY AD TECH APP PLATFORMS GLOBAL APP PLATFORM, EMERGING PLATFORMS GROWTH PRODUCTANALYTCS,SEO/ASO DESIGN UX,VISUALDESIGN Mul3plaGorm Product
  9. 9. Product Manager Product Manager VP Product AUTHENTICATION IDENTITY & PERSONALIZATION Minsk New York Warsaw VP Engineering Release Manager Senior Product Manager (Open) Agile Coach New York Warsaw System Owner System Owner User PlaGorm Team
  10. 10. Agile Assessment
  11. 11. Central Products Brand Products Engineering
  12. 12. KIMBERLY HICKS kimberly.hicks@viacom.com

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