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Media brands transitioned to digital at differing rates, each brand with a different need. As a result, technology was siloed, costs were duplicated and a unified methodology was non-existent.Simultaneously, consumers became accustomed to anytime anywhere digital access. In response, media technology had to be agile and responsive. These are some of the issues that Kimberly Hicks faced as the VP of Product Management at Viacom. She joins us at the Enterprise Summit to talk about how she motivated her team to think like a technology company and apply Lean Startup practices to innovate and solve some of their biggest challenges.