Introduction to Online Marketing: Basic Stats and Important Terms
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Introduction to Online Marketing: Basic Stats and Important Terms

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In this slide show, the team at Green and Red Technologies pitches you on why online marketing is important (with an emphasis on Bangladesh). We give you definitions to important marketing vocabulary ...

In this slide show, the team at Green and Red Technologies pitches you on why online marketing is important (with an emphasis on Bangladesh). We give you definitions to important marketing vocabulary with pictures to help comprehension.

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Introduction to Online Marketing: Basic Stats and Important Terms Presentation Transcript

  • 1. Introduction to Online Marketing
  • 2. WHY bother marketing ONLINE?
  • 3. It’s the Biggest Market With 2 billion users globally Available in just one CLICK 24 Hours A Day
  • 4. Connects you ANYTIME ANYWHERE Users are of ULTIPLE AGE GROUPS
  • 5. More than 25% of internet users are Source: Pew Research Center 2013 Online on their CELL PHONE
  • 6. World Internet Users by Region (2011)
  • 7. But Importantly, ONLINE MARKETING IS SUCCESSFUL IN BANGLADESH
  • 8. Case Study: Bikroy.com APPROACH: maximize online presence with a heavy ATL campaign of Billboards & TVCs CHALLENGE: develop a leading online brand for the masses in Bangladesh ONLINE CHANNELS: Networks Direct Results: One of the most recognizable online brands in BD in less than 1 year
  • 9. Online Marketing is: - Your Web Presence: Website, Social Media, Videos - Email - Being found on Search Engines - Paid Ads … and more!
  • 10. Its not rocket science … but there are LOTS of new terms & tools to learn
  • 11. Lets start with: CAMPAIGN A series of advertisements displayed over a set period of time to achieve specific goals.
  • 12. Banner Ad A form of online advertising. It entails embedding an advertisement onto a webpage. These ads come in different shapes & sizes, but all are meant to increase brand awareness or drive traffic to a specific website.
  • 13. Ad Network A company that sells advertising to many individual clients. It is designed to let advertisers reach broad audiences relatively easily by buying online ads that are shown across a variety of websites. Advertiser Ad Network Publisher (websites)
  • 14. Social Media Websites and applications used for networking online Examples: Facebook, Twitter, Linkedin
  • 15. Hashtag A word or phrase prefixed with “#”. Short messages on microblogging and social networking services such as Twitter or Instagram may be tagged by putting “#” before key words
  • 16. Trending What is currently popular Viral An image, video, advertisement, etc. that is circulated rapidly on the internet
  • 17. ROI = Return on Investment A measure of the profit derived from advertising divided by the total advertising cost. EXAMPLE: Cost = 40,000 taka Profit = 100,000 taka ROI = 60,000 taka
  • 18. Paid Marketing Paying money to reach a wider audience than normal. This can be done with Google, local ad networks like G&R, or through direct buys on sites like Facebook or Prothomalo.com
  • 19. CPC = Cost Per Click An internet advertising model in which advertisers pay only when their ad is clicked. (Similar: PPC = Pay per Click)
  • 20. Impression When a person views a website that is displaying your ad -- A new impression is counted every time the page is reloaded with the ad.
  • 21. Traffic Traffic refers to the number of people who visit a site in a given time period.
  • 22. Keywords Words relevant to your product or service that can help your ad show up on relevant websites. Te chnolog y v e ad in Onl g isin ert Ads Green & Red
  • 23. CPM = Cost Per Mille CPM = (Cost / impressions) X 1000 EXAMPLE: Cost = 40,000 taka Impressions = 1,000,000 CPM = 40 taka
  • 24. CTR = Click Through Rate CTR = Clicks / Impressions
  • 25. Conversion When a website visitor “converts” into a user/customer. They could do this by signing up for a newsletter or making an online purchase.
  • 26. CPA = Cost Per Acquisition CPA = Cost / Acquisition (Acquisition = Conversion)
  • 27. Brand The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
  • 28. Direct Response A type of marketing designed to generate an immediate response from consumers. This is different from BRAND marketing because it does not aim to help people remember the company
  • 29. Influence An individual or company’s importance measured online (see: Klout Score)
  • 30. Engagement A website or ad’s ability to hold a visitor’s attention or induce the visitor to participate
  • 31. UGC = User Generated Content Words and photos that unpaid contributors create and provide to publications, particularly websites WEBSITE
  • 32. Wiki A website that allows collaborative editing of its content and structure by its users
  • 33. Widget A program that performs some simple function (weather report or stock quote). Could also be an element of a website (text box or button) that displays info or settings that can be entered or altered by the user.
  • 34. Blog A personal website or webpage on which an individual records opinions, links to other sites, etc. on a regular basis
  • 35. Microblogging The posting of very short entries or updates on a blog or social networking site
  • 36. eBook Book published in digital form Whitepaper An informational document issued by a company to promote or highlight the features of a solution, product, or service
  • 37. B2B = Business to Business The exchange of products, services, or information between businesses B2C = Business to Consumer A transaction that occurs between a company and a consumer
  • 38. Landing Page Webpage that an online ad links to
  • 39. Bounce Rate % of people who visit a website but leave without visiting a second page WEBSITE
  • 40. Marketing Automation Software platforms designed for marketing departments and organizations to automate repetitive tasks. This refers to a broad range of automation and analytic tools for marketing.
  • 41. SEO = Search Engine Optimization The process of improving a website's natural ranking in search results. The higher your website's SEO, the more often it will show up when people search for something related.