In this slide show, the team at Green and Red Technologies pitches you on why online marketing is important (with an emphasis on Bangladesh). We give you definitions to important marketing vocabulary with pictures to help comprehension.

1. Introduction
to Online
Marketing

2. WHY bother marketing ONLINE?

3. It’s the Biggest Market
With 2 billion users globally
Available in just one CLICK
24 Hours A Day

4. Connects you
ANYTIME
ANYWHERE
Users are of
ULTIPLE AGE
GROUPS

5. More
than
25% of
internet
users
are
Source: Pew Research Center 2013
Online
on their
CELL
PHONE

6. World Internet Users
by Region (2011)

7. But Importantly,
ONLINE MARKETING IS
SUCCESSFUL IN
BANGLADESH

8. Case Study:
Bikroy.com
APPROACH: maximize
online presence with a
heavy ATL campaign of
Billboards & TVCs
CHALLENGE: develop a leading online
brand for the masses in Bangladesh
ONLINE CHANNELS:
Networks
Direct
Results: One of the most recognizable
online brands in BD in less than 1 year

9. Online Marketing is:
- Your Web Presence: Website, Social Media, Videos
- Email
- Being found on Search Engines
- Paid Ads
… and more!

10. Its not rocket science
… but there
are LOTS of
new terms &
tools to learn

11. Lets start with: CAMPAIGN
A series of advertisements displayed over a set
period of time to achieve specific goals.

12. Banner Ad
A form of online advertising.
It entails embedding an
advertisement onto a
webpage. These ads come
in different shapes & sizes,
but all are meant to increase
brand awareness or drive
traffic to a specific website.

13. Ad Network
A company that sells advertising to many
individual clients. It is designed to let
advertisers reach broad audiences
relatively easily by buying online ads that
are shown across a variety of websites.
Advertiser
Ad
Network
Publisher
(websites)

14. Social Media
Websites and
applications used for
networking online
Examples: Facebook,
Twitter, Linkedin

15. Hashtag
A word or phrase prefixed with “#”. Short
messages on microblogging and social
networking services such as Twitter or
Instagram may be tagged by putting “#”
before key words

16. Trending
What is currently popular
Viral
An image, video, advertisement, etc. that is
circulated rapidly on the internet

17. ROI = Return on Investment
A measure of the profit derived from
advertising divided by the total advertising
cost.
EXAMPLE:
Cost = 40,000 taka
Profit = 100,000 taka
ROI = 60,000 taka

18. Paid Marketing
Paying money to reach a wider audience
than normal. This can be done with Google,
local ad networks like G&R, or through direct
buys on sites like Facebook or Prothomalo.com

19. CPC = Cost Per Click
An internet advertising model in which
advertisers pay only when their ad is
clicked. (Similar: PPC = Pay per Click)

20. Impression
When a person views a
website that is displaying
your ad -- A new
impression is counted
every time the page is
reloaded with the ad.

21. Traffic
Traffic refers to the number of people who
visit a site in a given time period.

22. Keywords
Words relevant to your product or service
that can help your ad show up on relevant
websites.
Te
chnolog
y
v
e ad
in
Onl
g
isin
ert
Ads
Green & Red

23. CPM = Cost Per Mille
CPM = (Cost / impressions) X 1000
EXAMPLE:
Cost = 40,000 taka
Impressions = 1,000,000
CPM = 40 taka

24. CTR = Click Through Rate
CTR = Clicks / Impressions

25. Conversion
When a website visitor “converts” into a
user/customer. They could do this by signing
up for a newsletter or making an online
purchase.

26. CPA = Cost Per Acquisition
CPA = Cost / Acquisition
(Acquisition = Conversion)

27. Brand
The set of expectations, memories, stories and
relationships that, taken together, account for a
consumer’s decision to choose one product or
service over another.

28. Direct Response
A type of marketing designed to generate an
immediate response from consumers. This is
different from BRAND marketing because it
does not aim to help people remember the
company

29. Influence
An individual or
company’s
importance
measured online
(see: Klout Score)

30. Engagement
A website or ad’s ability to hold a visitor’s
attention or induce the visitor to participate

31. UGC = User Generated Content
Words and photos that unpaid contributors create
and provide to publications, particularly websites
WEBSITE

32. Wiki
A website that allows collaborative editing of its
content and structure by its users

33. Widget
A program that performs some
simple function (weather report
or stock quote). Could also be
an element of a website (text
box or button) that displays
info or settings that can be
entered or altered by the user.

34. Blog
A personal website or webpage on which an
individual records opinions, links to other sites,
etc. on a regular basis

35. Microblogging
The posting of very
short entries or
updates on a blog or
social networking site

36. eBook
Book published in digital form
Whitepaper
An informational document issued by a
company to promote or highlight the features of
a solution, product, or service

37. B2B = Business to Business
The exchange of products, services, or
information between businesses
B2C = Business to Consumer
A transaction that occurs between a company
and a consumer

38. Landing Page
Webpage that an online ad links to

39. Bounce Rate
% of people who visit a website but leave
without visiting a second page
WEBSITE

40. Marketing Automation
Software platforms designed for marketing
departments and organizations to automate
repetitive tasks. This refers to a broad range
of automation and analytic tools for
marketing.

41. SEO = Search Engine
Optimization
The process of improving a website's natural
ranking in search results. The higher your
website's SEO, the more often it will show up
when people search for something related.