Twitter Changes Everything @Rumford

Major Media Uses UGC Tweeted Photos Why? News is Everywhere They Can’t Be Man on the Street

Why?

News is Everywhere

They Can’t Be

Man on the Street

~40 Million Visitors = Opportunity Hyper Viral, Micro Engagement People Drive Your Awareness/Buzz Need Unique Compelling Experience Branding & Marketing Opportunities Focus on Who Matters Most to Your Business. Be the in that space

Hyper Viral, Micro Engagement

People Drive Your Awareness/Buzz

Need Unique Compelling Experience

Branding & Marketing Opportunities

Focus on Who Matters Most to Your Business.

Be the in that space

Twitter is a Particle Accelerator Fast Velocity. Cross Eco-System. Amplified! Conversation is the new currency

Fast Velocity. Cross Eco-System. Amplified!

Conversation is the new currency

Micro-Sharing + Mega Digital Distribution

Twitter Jumps Mediums: TV, Print, Digital Email. Twitter. Mobile. Facebook. Blogs. TV. Newspaper. Magazines. Web Sites… There are no communication silos

Email. Twitter. Mobile. Facebook. Blogs. TV. Newspaper. Magazines. Web Sites…

There are no communication silos

From Print 2 Photo 2 Tweet 2 ?...

Hello? Anybody Home? They Are Talking! Conversations Happen With or Without You Evangelists & Detractors Multiple Large Interaction & Engagement Opportunities

They Are Talking!

Conversations Happen With or Without You

Evangelists & Detractors

Multiple Large Interaction & Engagement Opportunities

WOMMA Blue Ocean of Opportunity You have No Control… realize this Focus on Influence & Engagement Opportunity to move the meter and ADD VALUE

Blue Ocean of Opportunity

You have No Control… realize this

Focus on Influence & Engagement

Opportunity to move the meter and ADD VALUE

Sample Business Use Cases Customer Service Client Retention Branding & Marketing Polls & Surveys Networking Website Traffic New Customer Acquisition Communication Network Event Back Channel

Customer Service

Client Retention

Branding & Marketing

Polls & Surveys

Networking

Website Traffic

New Customer Acquisition

Communication Network

Event Back Channel

The Oprafication of Social Networks

Demographics & Uses 30-39 largest segment, 40-49, 20-29

30-39 largest segment, 40-49, 20-29

Is Being Social in Your Business DNA?

5000 Apps: How do you want your eggs? Mobile, Desktop Web Based, Plug-in Tweetdeck - Dashboard Cotweet, Splitweet PowerTwitter – Firefox Business Process – Discipline

Mobile, Desktop Web Based, Plug-in

Tweetdeck - Dashboard

Cotweet, Splitweet

PowerTwitter – Firefox

Business Process – Discipline

Photo Sharing is Inherently Social

Every Picture Tells A Story 2 the World

Twitter & Photos =  Photos Are Low Hanging Fruit Everyone Has a Cell Contests, Fans Experiences, Behind The Scenes Voting/Popularity/Views Viral When Coupled with Twitter & Social Photo Sharing Platform

Photos Are Low Hanging Fruit

Everyone Has a Cell

Contests, Fans Experiences, Behind The Scenes

Voting/Popularity/Views

Viral When Coupled with Twitter & Social Photo Sharing Platform

Night At The Museum Smithsonian, Twitter & TweetPhoto

Twitter Enhanced Brand Contests Get Creative Leverage Twitter

Get Creative

Leverage Twitter

Terminator Salvation International Release: Sony Pictures & Imageworks Interactive Create International Movie Pre Release Buzz Leverage Viral & Broadcast Characteristics of Twitter Eco-System Create Text Based Game 4 Weeks:15-20 Tweets Per Day (24/7) Unique Approach That Engages Fans Micro Site Integration

Create International Movie Pre Release Buzz

Leverage Viral & Broadcast Characteristics of Twitter Eco-System

Create Text Based Game

4 Weeks:15-20 Tweets Per Day (24/7)

Unique Approach That Engages Fans

Micro Site Integration

Show Some Skin… 8 Twitter Background Skins

8 Twitter Background Skins

Twitter Content on Micro Site… Active Tweets Leaders & Recognition ~3000 Played the Game

Active Tweets

Leaders & Recognition

~3000 Played the Game

Social Strokes: Leader Board Recognition Drives Participation Drives More Awareness on Twitter Buzz

Recognition Drives Participation

Drives More Awareness on Twitter

Buzz

Twitter Page Branding Skin The Visual Background Contact Info Link to Web Site Effective Description Personal Network Consistent Brand Message

Skin The Visual Background

Contact Info

Link to Web Site

Effective Description

Personal Network

Consistent Brand Message

How to Engage Business Goals Defined Listening Engine Tuned Discover Connections Converse Proactively Be Real Add Value & Share Repeat as Required

Business Goals Defined

Listening Engine Tuned

Discover Connections

Converse Proactively

Be Real

Add Value & Share

Repeat as Required

7 Deadly Twitter Sins Not Listening Self-Promoting Not Adding Value Not Being Honest Hard Selling Corporate Speak Friend Collecting

Not Listening

Self-Promoting

Not Adding Value

Not Being Honest

Hard Selling

Corporate Speak

Friend Collecting

Get Smart

The Future Content Outside of Twitter Custom Brand Implementations Data Twisted Up Business Iterations Intelligence Streams Relationship Dynamics Game Integration Location Based Services Paid Advertising Opportunities Strategy is Paramount

Content Outside of Twitter

Custom Brand Implementations

Data Twisted Up

Business Iterations

Intelligence Streams

Relationship Dynamics

Game Integration

Location Based Services

Paid Advertising Opportunities

Strategy is Paramount

New Communication Channel Ask yourself 1 simple question: How do you want to use it? OR

Ask yourself 1 simple question: How do you want to use it?

Twitter Becomes a Lifestyle Hack Follow Me @Rumford www.twitterbusinessbook.com

Follow Me @Rumford

www.twitterbusinessbook.com