Twitter business model defines twitter value propositions to the target markets and revenue units.

1. Twitter Business Model
Value for time
and money
2015 http://bootstrapspr.wordpress.com/ 1
Share content
with the world
Discover
unique,
relevant and
real time
content
Participate in
conversations
– publicly or
privately
Publishers, media
outlets and
developers
Complimentary
distribution
channel to expand
reach and engage
with audiences
Display real time
tweets and twitter
polls on their
online and offline
properties to
enhance their user
experience
Use Twitter Cards
for richer content
Unique ad formats
native to Twitter
user experience
Pay for
performance
promoted tweets
and accounts
based on user’s
interest graph
Earned media and
viral global reach
Advertising in the
moment
Extension of
offline advertising
campaign
User benefits Platform Partner benefits Advertiser benefits
Non Revenue Generating Units Revenue Generating Units
Access, search
and analyze
historical and
real time data
Generate and
monetize data
analytics
Data Partner benefits