Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Twitter Changes Everything

13,427 views

Published on

Gravity Summit: Twitter Changes Everything.

Published in: Business, Technology

Twitter Changes Everything

  1. Twitter Changes Everything @Rumford
  2. Major Media Uses UGC Tweeted Photos <ul><li>Why? </li></ul><ul><li>News is Everywhere </li></ul><ul><li>They Can’t Be </li></ul><ul><li>Man on the Street </li></ul>
  3. ~40 Million Visitors = Opportunity <ul><li>Hyper Viral, Micro Engagement </li></ul><ul><li>People Drive Your Awareness/Buzz </li></ul><ul><li>Need Unique Compelling Experience </li></ul><ul><li>Branding & Marketing Opportunities </li></ul><ul><li>Focus on Who Matters Most to Your Business. </li></ul><ul><li>Be the in that space </li></ul>
  4. Twitter is a Particle Accelerator <ul><li>Fast Velocity. Cross Eco-System. Amplified! </li></ul><ul><li>Conversation is the new currency </li></ul>
  5. Micro-Sharing + Mega Digital Distribution
  6. Twitter Jumps Mediums: TV, Print, Digital <ul><li>Email. Twitter. Mobile. Facebook. Blogs. TV. Newspaper. Magazines. Web Sites… </li></ul><ul><li>There are no communication silos </li></ul>
  7. From Print 2 Photo 2 Tweet 2 ?...
  8. Hello? Anybody Home? <ul><li>They Are Talking! </li></ul><ul><li>Conversations Happen With or Without You </li></ul><ul><li>Evangelists & Detractors </li></ul><ul><li>Multiple Large Interaction & Engagement Opportunities </li></ul>
  9. WOMMA <ul><li>Blue Ocean of Opportunity </li></ul><ul><li>You have No Control… realize this </li></ul><ul><li>Focus on Influence & Engagement </li></ul><ul><li>Opportunity to move the meter and ADD VALUE </li></ul>
  10. Sample Business Use Cases <ul><li>Customer Service </li></ul><ul><li>Client Retention </li></ul><ul><li>Branding & Marketing </li></ul><ul><li>Polls & Surveys </li></ul><ul><li>Networking </li></ul><ul><li>Website Traffic </li></ul><ul><li>New Customer Acquisition </li></ul><ul><li>Communication Network </li></ul><ul><li>Event Back Channel </li></ul>
  11. The Oprafication of Social Networks
  12. Demographics & Uses <ul><li>30-39 largest segment, 40-49, 20-29 </li></ul>
  13. Is Being Social in Your Business DNA?
  14. 5000 Apps: How do you want your eggs? <ul><li>Mobile, Desktop Web Based, Plug-in </li></ul><ul><li>Tweetdeck - Dashboard </li></ul><ul><li>Cotweet, Splitweet </li></ul><ul><li>PowerTwitter – Firefox </li></ul><ul><li>Business Process – Discipline </li></ul>
  15. Photo Sharing is Inherently Social
  16. Every Picture Tells A Story 2 the World
  17. Twitter & Photos =  <ul><li>Photos Are Low Hanging Fruit </li></ul><ul><li>Everyone Has a Cell </li></ul><ul><li>Contests, Fans Experiences, Behind The Scenes </li></ul><ul><li>Voting/Popularity/Views </li></ul><ul><li>Viral When Coupled with Twitter & Social Photo Sharing Platform </li></ul>
  18. Night At The Museum Smithsonian, Twitter & TweetPhoto
  19. Twitter Enhanced Brand Contests <ul><li>Get Creative </li></ul><ul><li>Leverage Twitter </li></ul>
  20. Terminator Salvation International Release: Sony Pictures & Imageworks Interactive <ul><li>Create International Movie Pre Release Buzz </li></ul><ul><li>Leverage Viral & Broadcast Characteristics of Twitter Eco-System </li></ul><ul><li>Create Text Based Game </li></ul><ul><li>4 Weeks:15-20 Tweets Per Day (24/7) </li></ul><ul><li>Unique Approach That Engages Fans </li></ul><ul><li>Micro Site Integration </li></ul>
  21. Show Some Skin… <ul><li>8 Twitter Background Skins </li></ul>
  22. Twitter Content on Micro Site… <ul><li>Active Tweets </li></ul><ul><li>Leaders & Recognition </li></ul><ul><li>~3000 Played the Game </li></ul>
  23. Social Strokes: Leader Board <ul><li>Recognition Drives Participation </li></ul><ul><li>Drives More Awareness on Twitter </li></ul><ul><li>Buzz </li></ul>
  24. Twitter Page Branding <ul><li>Skin The Visual Background </li></ul><ul><li>Contact Info </li></ul><ul><li>Link to Web Site </li></ul><ul><li>Effective Description </li></ul><ul><li>Personal Network </li></ul><ul><li>Consistent Brand Message </li></ul>
  25. How to Engage <ul><li>Business Goals Defined </li></ul><ul><li>Listening Engine Tuned </li></ul><ul><li>Discover Connections </li></ul><ul><li>Converse Proactively </li></ul><ul><li>Be Real </li></ul><ul><li>Add Value & Share </li></ul><ul><li>Repeat as Required </li></ul>
  26. 7 Deadly Twitter Sins <ul><li>Not Listening </li></ul><ul><li>Self-Promoting </li></ul><ul><li>Not Adding Value </li></ul><ul><li>Not Being Honest </li></ul><ul><li>Hard Selling </li></ul><ul><li>Corporate Speak </li></ul><ul><li>Friend Collecting </li></ul>
  27. Get Smart
  28. The Future <ul><li>Content Outside of Twitter </li></ul><ul><li>Custom Brand Implementations </li></ul><ul><li>Data Twisted Up </li></ul><ul><li>Business Iterations </li></ul><ul><li>Intelligence Streams </li></ul><ul><li>Relationship Dynamics </li></ul><ul><li>Game Integration </li></ul><ul><li>Location Based Services </li></ul><ul><li>Paid Advertising Opportunities </li></ul><ul><li>Strategy is Paramount </li></ul>
  29. New Communication Channel <ul><li>Ask yourself 1 simple question: How do you want to use it? </li></ul>OR
  30. Twitter Becomes a Lifestyle Hack <ul><li>Follow Me @Rumford </li></ul><ul><li>www.twitterbusinessbook.com </li></ul>

×