Sprint & Social Media: The Million Dollar Question
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Justin Goldsborough from Sprint corporate shares how Sprint uses social media internally and externally for business. Presented at Gravity Summit UCLA
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Sprint & Social Media: The Million Dollar Question
- 1. Gravity Summit The Million Dollar Questions Justin Goldsborough Sprint Corp. Feb 25, 2009 Los Angeles
- 3. The Digital Generation Important to understand impact of this generation
- 4. Sprint Space Allow employees to join the conversation
- 5. Adding value
- 6. Listen and engage Can’t afford to ignore online conversations
- 7. Listen and Engage Can’t afford to ignore online conversations
- 8. Telling the Sprint story Every employee can influence their brand’s story
- 9. Customer outreach If you saw a customer in person, would you ignore him? http://search.twitter.com
- 10. Power of WOM People trust “someone like me”
- 11. Facebook Friday Everyone can impact brand reputation
- 12. Silos The way brands communicate needs to change Traditional PR Marketing & Advertising Customer Service People and Relationships
Editor's Notes
- The millions dollar questions about social media: Why social media? Why blog? What has social media ever done to improve communications? Why should we waste time playing? Isn’t there work to do?