Social media crisis plan

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One of the first steps in a social media crisis plan is to increase your exposure so that you can communicate easily to your stakeholders.

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Social media crisis plan

  1. 1. Social Media Crisis PlanSample social media crisis planCopper Abstract Incwww.copperabstract.com
  2. 2. ExposureOne of the first steps in a social mediacrisis plan is to increase your exposureso that you can communicate easily toyour stakeholders.Copper Abstract Incwww.copperabstract.com
  3. 3. Social Media PlatformsChoose your platforms carefully anduse as many as possible. Use thesocial media platforms that yourstakeholders use most often.Copper Abstract Incwww.copperabstract.com
  4. 4. FacebookIn a social media crisis you cancommunicate via Facebook if youhave enough “fans” and if not thenpaid advertising can help. The bestchoice is to gain the “fans” before acrisis.Copper Abstract Incwww.copperabstract.com
  5. 5. TwitterTwitter can be useful in comunicatingwith your external stakeholders.Followers may see your tweets but thebest way is to have a plan to dominate ahashtag or promote a tweet usingtwitters advertising platform.Copper Abstract Incwww.copperabstract.com
  6. 6. Google PlusSince Google Plus offers modifiedsearch results this platform shouldget a lot of exposure before hand.Get as many stakeholders as you canto add you to their circles then +1your communication about the crisis.Copper Abstract Incwww.copperabstract.com
  7. 7. YoutubeVideo can be very effective as a crisiscommunications platform. Set yourchannel up in advance and make sureyour PR Firm has access whenneeded. Add your video to any pressreleases.Copper Abstract Incwww.copperabstract.com
  8. 8. Comprehensive Crisis AuditMake sure everyone knows theirroles in case of a crisis and make sureyour social media team has access toall the people that need to producethe message.Copper Abstract Incwww.copperabstract.com
  9. 9. Online PresenceFor a good social media crisis planyou should gather demographicinformation about your networks inadvance then when the time comes,use the data to customize your socialmedia message.Copper Abstract Incwww.copperabstract.com
  10. 10. Sample Social Media Crisis PlanThis is just the basics. For a completesocial media crisis pan contactCopper Abstract today.727-510-2499 or727-835-9692 in an emergencyCopper Abstract Incwww.copperabstract.com

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