PGS Social Media/Networking Webinar

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February 23, 2011, Oregon Problem Gambling Services. Julie Hynes & Wendy Hausotter.
Social Media in PGS: What is Is & How to Make it Work for You.

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PGS Social Media/Networking Webinar

  1. 1. Social Media in PGS: What It Is & How to Make it Work for You February 23, 2011 Oregon Problem Gambling Services Webinar Julie Hynes, Lane County Prevention Program
  2. 2. <ul><li>Social media is like teen sex . Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better . </li></ul><ul><li>-- Avinash Kaushik, “Analytics Evangelist,” Google </li></ul>“ “
  3. 3. What’s “social media”? Per Wikipedia: “Media for social interaction” Or, a way for people to use technology for getting & sharing info with each other instead of getting it from companies.
  4. 4. What you wanted for today Hey, this is from SurveyMonkey, right? Social media!! Source: http://www.surveymonkey.com/sr.aspx?sm=16N7_2bg89osMUmdebbolurnebLLhmjLT3VI_2bJFpibnI0_3d
  5. 5. We Are All Over the Map Source: http://www.surveymonkey.com/sr.aspx?sm=16N7_2bg89osMUmdebbolurnebLLhmjLT3VI_2bJFpibnI0_3d
  6. 6. What you wanted for today <ul><li>Introduction to social media </li></ul><ul><li>Jumping in </li></ul><ul><li>Google Alerts </li></ul><ul><li>Facebook page, time allowing </li></ul><ul><ul><li>(once you create a page, you can create ads) </li></ul></ul><ul><li>Next steps/references </li></ul>
  7. 7. Communications Media vs. Social Media <ul><li>Slide Source: Neil Perkin, “What’s Next in Media” </li></ul>
  8. 8. Why use social media? <ul><li>It’s cheap </li></ul><ul><li>Accessible to anyone who’s online, especially populations we’re not the best at reaching </li></ul><ul><li>Becoming mainstream </li></ul><ul><li>Easy to modify </li></ul><ul><li>New tools make it easier to create than traditional media </li></ul><ul><li>Accessible to many </li></ul>Plus, it’s fun!
  9. 9. Ways to participate <ul><li>“ Listening”: watching YouTube videos, looking up reviews </li></ul><ul><li>“ Joining” : getting a Facebook account </li></ul><ul><li>“ Collecting”: Getting news with a “reader,” bookmarking news stories </li></ul><ul><li>“ Critiquing”: writing reviews, participating in “wikis” </li></ul><ul><li>“ Creating”: Uploading YouTube videos, making blog posts </li></ul>
  10. 10. Where do you fit in? <ul><li>“ Crawl…walk…run…fly” </li></ul><ul><li>--Beth Kanter, non-profit social media expert </li></ul>Start by just checking stuff out!
  11. 11. EXERCISE #1: Let’s Check Stuff Out
  12. 12. problemgamblingprevention.org Question: What do you see on this page that is “social media”?
  13. 13. problemgamblingprevention.org
  14. 14. Facebook Page <ul><li>Problemgamblingprevention.org www.facebook.com/problemgamblingprevention </li></ul>
  15. 15. gamblingprevention.blogspot.com
  16. 16. youtube.com <ul><li>Search: “teen gambling prevention video” </li></ul><ul><li>Click the channel </li></ul>
  17. 17. EXERCISE #2: Google Alerts
  18. 18. <ul><li>Get news as it happens </li></ul><ul><li>Use YOUR key words </li></ul>Google Alerts Keep Up as News Happens www.google.com/alerts
  19. 19. Google Alerts www.google.com/alerts
  20. 20. Google Alerts: Success!
  21. 21. EXERCISE #3: Creating a Facebook Page If we have time!
  22. 22. <ul><li>If you build it, will YOU come back? (If you don’t come back, neither will they.) </li></ul>
  23. 23. Go to www.facebook.com <ul><li>Click “Create a Page” </li></ul>
  24. 25. Easier if you do it this way (keeps professional separate from personal, easier to manage)
  25. 27. Voila!
  26. 28. Doing the rest - demo Note: If we don’t have time for this today, we can follow-up individually or in another webinar 
  27. 29. Upkeep + Timeliness = Credibility ??
  28. 30. Upkeep + Timeliness = Credibility WT?
  29. 31. Wrapping it Up: Things to Think About <ul><li>Figure out what it is you want </li></ul><ul><li>Determine whether you have the time & personpower to keep the page going </li></ul><ul><li>If you don’t have either, don’t create a page/channel/etc. </li></ul>You don’t need to reinvent the wheel!
  30. 32. References <ul><li>http://technologyinprevention.blogspot.com </li></ul><ul><li>www.bethkanter.org </li></ul><ul><li>www.slideshare.net/neilperkin/whats-next-in-media </li></ul><ul><li>http:// en.wikipedia.org/wiki/Social_media </li></ul>
  31. 33. Recommended Sites (click to go!) <ul><li>PGS Related Sites: </li></ul><ul><li>PGS prevention website: www.problemgamblingprevention.org </li></ul><ul><li>PGS prevention Facebook page: www.facebook.com/problemgamblingprevention </li></ul><ul><li>PGS prevention blog: http://gamblingprevention.blogspot.com </li></ul><ul><li>PGS prevention Vimeo (video) page: www.vimeo.com/pgsprevention </li></ul><ul><li>Other Sites: </li></ul><ul><li>Technology in Prevention: http://technologyinprevention.blogspot.com </li></ul><ul><li>Beth Kanter, non-profit social media expert: www.bethkanter.org </li></ul><ul><li>Lane County Problem Gambling Prevention: www.preventionlane.org /gambling </li></ul><ul><li>Lane County Prevention Program’s YouTube page: www.youtube.com/preventionlane </li></ul><ul><li>Lane County Prevention Program’s shared presentations: www.slideshare.net/julhynes </li></ul>

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