Gravity Summit The Million Dollar
Questions Justin Goldsborough Sprint Corp. Feb 25, 2009 Los Angeles

The Answer Because “they” use
social media <ul><li>10 million total Wikipedia articles </li></ul><ul><li>100 million YouTube videos viewed per day </li></ul><ul><li>900,000 blog posts per 24 hours </li></ul><ul><li>3 million tweets per day </li></ul><ul><li>2.6 billion minutes spent on Facebook daily </li></ul><ul><li>Source: www.thefuturebuzz.com </li></ul>

The Digital Generation Important to
understand impact of this generation

Sprint Space Allow employees to
join the conversation

Adding value

Listen and engage Can’t afford
to ignore online conversations

Listen and Engage Can’t afford
to ignore online conversations

Telling the Sprint story Every
employee can influence their brand’s story

Customer outreach If you saw
a customer in person, would you ignore him? http://search.twitter.com

Power of WOM People trust
“someone like me”

Facebook Friday Everyone can impact
brand reputation

Silos The way brands communicate
needs to change Traditional PR Marketing & Advertising Customer Service People and Relationships

Fears & obstacles There will
always be “what ifs” <ul><li>What if… </li></ul><ul><li>I post something wrong </li></ul><ul><li>I don’t have enough time </li></ul><ul><li>I can’t figure out the technology </li></ul><ul><li>My supervisors won’t let us get involved </li></ul><ul><li>People post something inappropriate </li></ul><ul><li>ROI is too hard to measure </li></ul>After all those questions, ask 1 final “what if”: What if you don’t join the conversation? Isn’t that the scariest “what if” of all?