Social Media for Local Businesses

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Presentation given to local businesses attending the JSOnline Social Media Marketing for Local Business Seminars on July 21, 2010.

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Social Media for Local Businesses

  1. 1. Social Media Marketing for Local Business<br />Chris Treadaway<br />July 21, 2010<br />
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  7. 7. 34th state I’ve visited…<br />…which puts me 1 ahead of<br />
  8. 8. But in all seriousness…<br />Chris Treadaway<br />Founder, CEO Notice Technologies<br />3 ½ years at Microsoft, Group Product Manager for Web 2.0 Strategy<br />BA – Louisiana State University<br />MBA – University of Texas<br />chris@noticetechnolologies.com<br />Twitter -- @ctreada<br />http://www.facebook.com/marketingbook<br />
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  10. 10. Partial Client List<br />
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  13. 13. Old Spice TV ad 1978<br />
  14. 14. Original Ad<br />Personalized Follow Up<br />Most Successful Internet Marketing Campaign Ever<br />180+ personalized videos<br />35 million video views in 7 days on YouTube!<br />
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  16. 16. Latest Social Media Statistics<br />Facebook is the #1 social network in the world by a large margin<br />Just under 500 million active users worldwide<br />~50% log in every day<br />Average session time – 55 minutes<br />Estimated 150 million people on Facebook mobile (up from 65 million in September 2009)<br />Twitter lagging in audience, repeated & habitual usage, and awareness<br />
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  18. 18. Local Penetration of Facebook<br />
  19. 19. Milwaukee<br />
  20. 20. Milwaukee<br />460,000+ adults<br />700,000+ in metro area<br />…and growing!!!<br />
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  22. 22. Latest Facebook Demographic Data<br />Milwaukee area?<br />~44% men – roughly 400k women & 300k men<br />
  23. 23. Facebook is Immersive<br />
  24. 24. Anatomy of a Phenomenon<br />2003-2005 – sleepy, college phenomenon<br />2006-2007 – college student early adopters move on, want to keep in touch<br />2008-2009 – Facebook goes mainstream<br />
  25. 25. Revenge of the Big Brands<br />
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  28. 28. The News Feed Battleground<br />
  29. 29. Engage or struggle…<br />Play to your strengths<br />Establish authentic relationships w/ local customers<br />Photos<br />Marketing communications<br />Demand Generation<br />Drive traffic to your storefront<br />Announce real-time deals & discounts<br />Customer Service<br />Manage Complaints<br />Manage Reviews<br />
  30. 30. Authenticity in Shared Experiences<br />Facebook prominent, but others important<br />Yelp, Citysearch, etc.<br />Reviews and the like make everyone a publisher<br />Business<br />“We won’t charge you unless your car really needs work.”<br />Customer<br />“I had a great customer experience with Lamb’s Automotive and Great Hills Auto Service.”<br />Casual observer<br />“Wow that was a great customer experience.”<br />Authenticity<br />
  31. 31. Content is king<br />
  32. 32. Your Toolbox<br />Pages<br />Profiles<br />Facebook Advertising<br />Photos & Video<br />Twitter<br />YouTube<br />E-mail marketing<br />Good ol’fashioned print<br />
  33. 33. It may seem frustrating…<br />
  34. 34. But you can do it<br />Expertise comes when you know what tool to use when & why…<br />…you’re able to measure success & outcomes…<br />…you know how to adjust your approach…<br />And make changes to your marketing<br />
  35. 35. Baby Steps<br />Self-serve revolution<br />Tools can help<br />Don’t be afraid to ask for help<br />Experiment<br />Fail to succeed<br />You’ll get there<br />
  36. 36. Thank You!<br />chris@noticetechnolologies.com<br />Twitter -- @ctreada<br />http://www.facebook.com/marketingbook<br />
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  38. 38. How Customers Find You<br />

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