Learn what online fundraising is and how can it help your nonprofit raise more money, how to build an online fundraising strategy that is SMART and how to best use important tools in your fundraising efforts.

1. welcome

2. Online Fundraising
Workshop

3. Agenda
Introductions 15 min
Why Online Fundraising? 30 min
Setting Your Goals +activity 30 min
Telling Your Story +activity 40 min
Break 15 min
Understanding Your Network +activity 40 min
Why GlobalGiving? 20 min
Wrap-Up & Feedback 15 min

4. O B J E C T I V E
Better understand online fundraising and
how it can benefit your organization

5. Daillen

6. A C T I V I T Y
1. Name
2. Organization
3. What do you do for your organization?
4. What do you hope to accomplish in 2016?
5. Fun fact about yourself!
Introductions

7. W H A T I S G L O B A L G I V I N G ?

8. Founded by two former World Bank executives
who have created a new, higher-impact way for
individuals & organizations to direct their
philanthropy to their choice of high-quality,
trustworthy projects in the U.S.
and around the world.

9. $208m
dollars
13,947
projects
165
countries

10. Why
online fundraising?

11. M A R I K U R A I S H I
C O - F O U N D E R & P R E S I D E N T
G L O B A L G I V I N G
“The power of crowdfunding isn’t in the funding,
it’s in the crowd.”

14. How can online fundraising help my cause?
Offline Organizations
Audience and donors are
limited by geographical
location.
Online Organizations
Immediate access to a
global audience, increased
visibility, opportunity for
growth.

15. Online fundraising is important.

16. Setting
your goals

17. SMART Goals

18. Specific
Measurable
Attainable
Relevant
Time-bound

19. “S”
your goal should be Specific

20. Specific:
We want to have 100 new donors in 2016.

21. Not Specific:
We want to be better at fundraising.

22. “M”
your goal should be Measurable

23. Measurable:
We want to increase our newsletter list by 50%.

24. Not Measurable:
We want more donors for our project.

25. “A”
your goal should be Attainable

26. Attainable:
We want 40% of our email subscribers to open our emails.
Some goals may become more attainable with time!

27. Not Attainable:
We want to be the best organization.

28. “R”
your goal should be Relevant

29. Relevant:
We want to raise $5,000 for this project over the next year.

30. Not Relevant:
We want to raise $5,000, get 10 new volunteers and 50 new
donors, and add 2 new programs in the next six months.

31. “T”
your goal should be Time-bound

32. Time bound:
We want to raise $5,000 in 30 days.

33. Not Time bound:
We want to get 20 more Facebook fans soon.

34. A C T I V I T Y
On a piece of paper, write a SMART goal for your organization.
Make sure it follows the SMART criteria!
Specific, Measurable, Attainable, Relevant, Time-bound
Setting SMART Goals

35. Telling your
story

36. Why is your story important?
Having a clear, engaging, and inspirational story about your
organization, and the work you do, will help you gain new
supporters and engage your current supporters.

37. 5 Stories the Most Successful
Campaigns Tell

38. The Issue
What is the problem your project is trying to solve, and what
are the effects of that problem on one person’s life? Describe
that person’s life without your project.

39. Asociación Grupo de
Trabajo Redes
“… girls as young as 9 from the poverty of
the Andes … are forced to work cleaning,
cooking, and watching children ... They are
years behind in their schooling and often
doomed to work in domestic service their
entire life.”
EXAMPLE

40. The Place
How is a problem or solution unique to an individual from a
particular place or region in the world? Who are the people
who might care about this person and place?

41. Center for Amazon
Community Ecology.
“This project will generate sustainable
income for over 100 native families by
energizing their imagination, pride,
and traditional knowledge to create
rare fragrances and unique crafts”
EXAMPLEEXAMPLE

42. The People
How is a problem or a solution unique to an individual who
lives within a particular cultural context? How can you motivate
other people who might share that person’s identity or values?

43. Fundación CRAN
“You can support 87 Colombian children
who are waiting for a family to take care
of them for life…most of them have
lived through stressful and traumatic
experiences...”
EXAMPLE

44. The Idea
What is your unique perspective on how to solve the problem?
Does your project revolutionize the way people usually deal
with an issue? How has your solution impacted one person?

45. Cheetah Conservation Fund
“Help the Cheetah Conservation Fund
provide Livestock Guarding Dogs to
subsistence farmers in Namibia, to prevent
farmers from avenging livestock predation
by killing the endangered cheetah.”
EXAMPLE

46. The Motivation
What is your backstory that is driving you to fundraise for this
cause? How can you use your own story to connect with
people in your network and invite them to join you?

47. Maison de la Gare
Issa Kouyaté was inspired to found
Maison de la Gare in Saint-Louis, Senegal
when his community asked him to! They
observed his talent for working with the
young talibé boys begging on the streets,
and encouraged him to do more.
EXAMPLE

48. THE HERO’S JOURNEY

49. Every story needs a hero.
While your personal story is an important way to connect your
network to your cause, you should never be the hero of your
organization’s story.

50. The real heroes are the communities and individuals you help.

51. A C T I V I T Y
Discuss with your neighbor.
Who is the hero in your story?

52. Break 15 min

53. Understanding your
network

54. Who is giving to your organization?
Pay attention to their patterns and why they give. Your best
advocates and supporters are the ones that already exist.
Who Supports You Now?

55. Do you have people you don’t know giving to your organization? Are
there first time donors?
These individuals offer an opportunity to grow your network, but
first you need to engage them!
Who Could Support You?

56. Create Fundraising
Advocates.
For your supporters that are passionate about your
cause, make them part of your fundraising team!
Create tools to help them reach out to their
networks, thus growing your network.

57. 1
Do they care about
your organization
and cause?
2
Can they serve as
brand ambassadors?
3
Are they able to
communicate your
story well?
4
Do they have a large
network?
5
Are you comfortable
reaching out to
them?
Identifying your Advocates

58. ü Templates
ü Elevator Speeches
ü Calendars
Give them the tools to succeed!

59. A C T I V I T Y
List 5 potential fundraising advocates for your organization.
Remember the criteria:
1. Committed to your cause
2. Able to be an ambassador
3. Can communicate your story
4. Part of a large network
5. You would be comfortable reaching out
Identifying Fundraising Advocates

60. Building Lasting Relationship with
Your Donors

61. Progress + Impact
Donors want to know the impact they’ve helped to create
with their gifts.

62. 1/3
of nonprofit revenue is generated through email

63. Keeping Donors Informed
Thank You Notes Updates Social Media
Be sure to thank your
supporters – new and
old – for the gifts
they give.
Remind donors who
they gave to and why
by letting them know
the progress that’s
been made.
Stay connected on
different platforms
and engage
followers.

64. Keeping Donors Informed: Thank You Notes
Thank You Notes Updates Social Media
Be sure to thank your
supporters – new and
old – for the gifts
they give.
Remind donors who
they gave to and why
by letting them know
the progress that’s
been made.
Stay connected on
different platforms
and engage
followers.

65. Always Thank Your Donors.
Show your appreciate for all the things your supporters are
doing to help your organization by sending them personal,
prompt, and sincere thank you notes. Engage them!

66. 50% of donors prefer
personalization
Versus speed when they are being thanked by the
organizations they give to. Pay attention to what they gave
to, if they’ve given before, and ask them why they give!

67. How to Build Relationships: Updates
Thank You Notes Updates Social Media
Be sure to thank your
supporters – new and
old – for the gifts
they give.
Remind donors who
they gave to and why
by letting them know
the progress that’s
been made.
Stay connected on
different platforms
and engage
followers.

68. Keep Them Updated.
Remind your donors of their impact with great stories. This
can inspire them to give again, making new donors repeat
donors!
Another main reason donors stop giving is because they
forget what they gave to!

69. A C T I V I T Y
On a scale of 1–10, rate this project report.
What did they do well?
What are some suggestions for improvement?
Project Report Critique

70. How to Build Relationships: Advocates
Thank You Notes Updates Social Media
Be sure to thank your
supporters – new and
old – for the gifts
they give.
Remind donors who
they gave to and why
by letting them know
the progress that’s
been made.
Stay connected on
different platforms
and engage
followers.

71. Different platform, different strategy
GlobalGiving’s Take on Social Media
Facebook
Once per day
Be a thought leader
Curate interesting content
Tell your story
Focus on potential donors
Twitter Instagram
Once per day
Stimulate audiences visually
Tell an interesting story
Focus on donors
5–7 times per day
Communicate
Engage with current events
Connect with organizations

72. Set Expectations for Social Media
There is no magic recipe.
Go where your audience is. Don’t feel obligated to use
every platform.

73. A C T I V I T Y
Think about your organization’s current status on social media
1. What is your most successful platform? Why?
2. What platform do you find most challenging?
3. What would you like to start doing on social media?
4. Come up with one SMART social media campaign
What Social Media Works For You?

74. So why
GlobalGiving?

75. GlobalGiving is the first and largest global
crowdfunding community for nonprofits.
We make it possible for nonprofits
anywhere in the world to access the
tools, training, and support they need to
make our world a better place.

76. Always Open.
Listen, Act, Learn. Repeat.
Never Settle.
Committed to WOW!
Our
values

79. C O R P O R A T E P A R T N E R S

80. The GlobalGiving 15% Fee

81. P A R T N E R B E N E F I T S

82. US + UK
Tax Benefits
Support +
Trainings
Fundraising
Tools
Corporate
Partnerships
GlobalGiving
Windfall
Volunteer
Listings

83. In 2015, 50% of donors choose to
cover the GlobalGiving fee at
checkout.

84. How to Join

85. Complete the
online
application
1
GlobalGiving
will review the
application
within 30 days
2
After approval,
create a
project page
3
Fundraise for
your program!
4

86. We’re here to help!
www.globalgiving.org
projecthelp@globalgiving.org
+1-877-605-2314

87. Questions? Feedback?

88. thank you