1. Proposal. The magazine I am going to be producing will be following certain aspects and stereotypes to make it appeal to a demographic audience. I have chosen to produce a music magazine of the indie rock genre, to make it recognisable to be an indie rock magazine I will be researching current magazines such as Kerrang, NME, Q, Bang and many more so I can gather all the specifications to make the best magazine possible and that would appear professional and classy and couldn’t be told apart from any current indie rock magazines on the shelf today. My magazine will include a front cover with an appealing main image that would relate to the indie audience and have a a masthead, sell lines, plugs & ears, information and competitions and many other music magazine aspects, I will also have a contents page letting my audience know what is featured inside and have the most important stuff on show, also having my model featured on this page to. Last of all I will be making a double page spread featuring an interview with a new and upcoming artist, and have many professional photos displayed on this page including props and clothing to make my model appear to be a real artist and to represent the indie rock look to the best of my ability. My target audience for my magazine is from age 16-24 making it a young target audience but also an easier audience to appeal to as this is the age where they begin to have strong interests in music and how they look, also being the age where you begin to get jobs my magazine will be easily affordable. I believe my magazine will appeal to this audience as everything included in my magazine will relate to their lifestyle and how and what they do, it will also offer them new interests and chances to win competitions. My magazine isn't really gender based and appeals to both women and men, as its music based and doesn’t resolve around certain aspects of lifestyle, and has contents that both men and women would like. My magazine will be aimed at the middle class audience, as its not an expensive magazine, but is classy and professional, however represents that ‘young and crazy’ lifestyle. My magazine will be published by IPC, who also publish NME, the magazine I am using as a guideline on how to create the best indie rock magazine I can, by using this publisher my audience can recognise it as being a good magazine as NME is and will buy it as they trust the publisher.

2. My magazine will be a monthly magazine as it is fully packed with information and will be bought more if is monthly as more of my audience can afford it. My magazine will follow all the typical conventions of a music magazine and have many varieties of media featured for example it will have links to facebook, twitter and will be advertised on both, it will have surveys, reviews, games, interviews, email lines, by having a wider range of media my magazine will be more widely recognised and is the way to get your magazine well known.