Synopsis: A look at the Social Media landscape, it’s benefits and how to identify the right platform for your business. Tom Lambert of Generate UK will talk through case studies of large and small businesses and how choosing the right channel for their clients business, Generate UK were able to deliver ROI. This presentation will allow you to gain an insight into how you might introduce social media to your business, and the benefits which can be obtained when choosing the right social media channel. Profile: Tom Lambert is a Digital Director at Generate UK, a leading award winning Digital Marketing Agency based in Newbury. As a digital specialist Tom Account Directs a team supporting key accounts, working closely with Head of Sales on new businesses development and consulting, creating and implementing clients online marketing strategy. Tom has a genuine passion for all things digital and has practical experience working with large brands to small start ups; helping them to use Social Media, SEO, PPC and Digital Marketing to drive sales and enquiries creativity. Outside of work Tom is a regular runner, cyclist, enjoying martial arts, cooking and spending time with family and friends.

1. EVOLUTION OF YOUR
SOCIAL MEDIA
LANDSCAPE
“Because we’ve moved from
the Information Age online,
to the Communication Age”
Tom Lambert
Generate UK | Digital Marketing Agency

2. AGENDA
Social Media Channels
Social Media Audience
Brands
Generate UK Case Studies
Social Media For 2013
Future proofing your online presence

3. FACEBOOK | 1,000,000,000
One billion users, adverts, apps and brand posts
INSTAGRAM | 90,000,000
90 Million users, owned by Facebook. A photo sharing community
GOOGLE PLUS | 90,000,000
90 Million users, big brands are very active users, individuals not so much
YOU TUBE | 800,000,000
800 Million users, Owned by Google, second largest search engine
TWITTER | 500,000,000
500 million active users, unfiltered information, can now advertise
LINKEDIN | 500,000,000
500 million registered users, business focus, advertise,
recruit and knowledge share

4. Social Media Audience
WANTS
SNACKABLE
CONTENT
MULTI TASK
CONSTANTLY
WANTS TO
HEAR NEWS,
IN REALTIME
EXPECTS
PERSONALISED
CHANNELS
USE FOR SOCIAL
SELF PROMOTION
TEND TO
HAVE THEIR OWN
GROWING AUDIENCE

5. BRANDS
• Social media impacts nearly every
discipline, PR, advertising, digital marketing
& customer service
• Brands who respond to responsive listening
and trends do well on social media channels
• Social channels present the opportunity
to create advocates

6. CASE STUDY:
ACER UK
Facebook UK - 52,675 likes
Instagram - 43 followers (just launched)
YouTube – Global channel 8022 subscribers
Google Plus – 7708 people have in their circles
Twitter -1149 followers
LinkedIn Global – 9721, UK - 38 (just launched)

7. OVERVIEW OF SERVICE
•
Full service management of social channels
•
Community management
•
Creation of social channels
•
Bespoke App creation for social
•
Database creation and management
•
Bespoke design of websites
•
Video production, editing animation and sharing
•
Advertising budget management PPC
•
On site support at events extension of the Acer
UK marketing team

8. OVERVIEW
Likes from 1,423 to 52,727

9. OVERVIEW OF SERVICE
• Competitions
• On the Road with Acer
• Events
• Brand Advocates
• PR
• App development

10. 12 DAYS OF XMAS APP
STEP 2: BEGIN CALENDAR

11. OVERVIEW
• Spot the ball Acer app for the Olympics
• Cross promotion delivers
• Conversations not just one off posts
• Increasing the chance of apps going viral

12. YOU TUBE
• Creation of video - Day in the life - 3429 views on You Tube
• Shared across Twitter, Facebook and LinkedIn
• Facebook 17 shares, 20 likes, seen by 1028 people

13. TWITTER
•
•
•
•
Education channel increased 10 followers to 143
Retweets from Education show Bett
Acer Official increased by 400 to 1,125
Started to follow who competitors follow for leads

14. CUSTOMER ENGAGEMENT
• Positive feedback on products
• Building brand advocates
• Customer service channel

15. BUILDING BRAND
ADVOCTAES
• No marketing required
• Have a personal affinity with the Acer brand
• Identify these users on Twitter / Facebook
• Rewarded them with discounts and offers
• Have the brand advocates convert others

16. INSTAGRAM
• Realtime
• Event coverage
• Multiable user
• Trending hash tags
• Share on other channel

17. GOOGLE PLUS
• Improves SEO
• Location
• Brand focus
• Global messaging

18. LINKEDIN
Identify and set up opportunities for advertising on LinkedIn

19. ACER UK LINKEDIN
• Regional deals and services
• B2B Product focus
• Use of You Tube video overviews
• Focus on reliability and quality

20. B2B WEBSITE DESIGN
• LinkedIn PPC
• Data Capture
• Case Study
• B2B products overview

21. SOCIAL MEDIA FOR 2013
• Rich content like photos and videos will play a bigger role
• Location context for mobile GPS technology
• SEO within social channels
• Channel differentiation is important e.g. Audiences
use twitter differently to Facebook

22. FUTURE PROOFING
YOUR ONLINE PRESENCE
• Content is king but Get Visual
• Link Search Engine Optimization
(SEO) to Social
• Link all social channels together
• Listen to your audience Think Channel Differentiation
• Be Transparent
• Trend Marketing as part of an overall
digital strategy
• Call to action, all leads to your website
• Experience Design -The future is mobile
and tablets optimise your website accordingly
RESPONSIVE
DESIGN

23. BUSINESS BENEFITS
• Brand recognition – position your company
• Cultivate a community
• Repeat exposure – increase sales
• Authority - become a thought leader
• Influence your audience
• Increase website traffic drive your audience
• Stay ahead of the curve
• Competitive advantage
• Quick wins can lead to big wins

24. STAY IN TOUCH
FACEBOOK
www.facebook.com/GenerateUK
GOOGLE PLUS
plus.google.com/generateukCoUk
YOU TUBE
www.youtube.com/user/GenerateUKltd
TWITTER
@generateuk
LINKEDIN
www.linkedin.com/company/generate-uk

25. TOM LAMBERT
Tom Lambert
Account Director
07500 88 9571
01635 88 7726
tom.lambert@generateuk.co.uk
/in/tomlambertsales/
@tomglambert