2. History
• Launched February 4th, 2004 by Mark Zuckerberg,
Eduardo Saverin, Chris Hughes, & Dustin
Moskovitz
• Originally called thefacebook.com and was
initially exclusive to Harvard students only.
• In March 2004 Facebook expanded to Stanford,
Columbia, and Yale.
• By December 2005, Facebook had 2000+ colleges
& universities and 25,000+ high schools and
ultimately expanded its userbase to include non-
students.
3. Facebook as a business
Challenges: Goals:
• PR Incidents • Increase user base
• The Early Adopters Are • Increase the time each user
Gone spends on the site.
• The Mobile Problem • Increase wallet share.
• Google + Launch • Maintain and grow
• Facebook Fatigue leadership in social
media/networks.
4. Key Marketing Components:
• Google Adwords
• TV slots targeting various groups
• Mobile Applications
• Facebook Contests/Games
5. Advertising:
• Google Adwords campaign
A Google Adwords campaign should be put in place
driving more traffic to the site. The object should be
to reach consumers who are not already
familiarized with the service.
• Television commercial campaign
Just as Apple and Microsoft have used television as
a medium, Facebook should follow. Commercials
should be used to highlight the benefits of the
service.
6. Mobile Applications
• Facebook Mobile: 100,000,000 and growing.
• Currently, no way of advertising with the
mobile application. Advertising on the mobile
application is of utmost importance and will
greatly increase revenue streams.
• A better interface will see more users on the
application for longer durations of time.
7. Facebook Contests/Games
• In the past, contests have been a very successful
promotional tool for businesses. They also have
been shown to create more user retention giving
the user an incentive to keep returning to the
site.
• Facebook Games including Farmville, Restaurant
City, etc. have had massive success in user
retention. We look to further this by creating
bigger and better games to follow this path.
8. Metrics of Success
Projections:
• 1% growth in user-base yearly over a 3 year period.
• 5% increase in advertisement revenue yearly over a 3
year period.
• 10% increase in willing advertisers over a 5 year
period.
9. Budget:
$3,000,000 USD
• Google Adsense and T.V. Spots - $2,250,000
• Improved Mobile Application - $50,000
• Facebook Contests - $100,000
• Facebook Game Production - $600,000
