SOCIAL MEDIA FOR YOUR BUSINESS    PRESENTED BY   Mike Robinson
SOCIAL MEDIAHISTORY
BEFORE THE  INTERNETWE WOULDGATHER TOSHARE OUR PASSIONS
EARLY INTERNET  WOULD INCLUDEMESSAGE BOARDS      & CHAT ROOMS
NOWSOCIAL MEDIA     IS
THAT’S ALL VERY WELL   BUT HOW DO YOU      MAKE SENSEOF IT ALL AS A BUSINESS?
IN PARTICULAR    WHY DOBUSINESSES DO IT?
THE SHORT   ANSWER ISBECAUSE IT WORKSSO LET’S EXPLORE HOW AND WHY
STATINFO
THE REASON THEYDO IT IS BECAUSE…
WE HAVE REACH  LIKE NEVER BEFORE
CONNECT We have the ability to connectwith more people than at any time
BUT…(I HEAR YOU SAY)… QUIETLY UNDER YOUR BREATH
THEY WERE ALL BIGBUSINESSES WITH BIG  BRANDS AND BIG     BUDGETS?
THAT’S TRUE..SO LET’S LOOK AT THE BENEFITS THE BIG BOYS RECEIVE  •   THEIR COMPANY IS MORE             •   THE ONLINE CONV...
WE COULD ALL DO WITH SOME OF THAT… RIGHT?
A SLIGHT TANGENT…DO YOU KNOW WHAT YOUR  ONLINE AUTHORITY IS?
THESE GUYS DO..THEY WANT TO CONNECT WITH INFLUENCE
1 / GETTING STARTED
1 / ESTABLISH GOALS    WRITE DOWN   SPECIFIC GOALS   AND OBJECTIVES DO YOUR HOMEWORK
2 / LISTEN
2 / LISTENLEARN ABOUT YOUR AUDIENCEWHO / WHAT / WHERE / HOW
3 / BUILD
3 / BUILD CHOOSE YOUR SOCIAL MEDIACHANNELS WISELY (THERE ARE MANY)
SET YOUR BASE       WWWCORPORATE SITE / BLOGFACEBOOK PAGE ETC...
USE YOUR CHANNELS    27         27              27     0          0               0      WWW
USE YOUR CHANNELS      27           27                27       0            0                 0         WWWTO ENGAGE & DRI...
4 / ENGAGE
4 / ENGAGEBUT HOW?
DON’T FORGETTO COMMENT!                 #SOCIAL WHAT                            DO YOU THINK?         ASK QUESTIONS    TAK...
LET’S LOOK AT SOME EXAMPLES  (THESE ARE NOT BIG BIG COMPANIES       WITH BIG BIG BUDGETS)
Supports email  campaigns
Fake Blog from L ‘Oreal
Tools to use
OK… LET’S BEGINTO WRAP THIS UP
The bits to take away•   It’s not about the hard sale.•   It’s definitely not magic beans…•   Take part, be positive, have...
ANY QUESTIONS?(Don’t forget to connect)
Social Media for Business, Business Success in Berkshire
Social Media for Business, Business Success in Berkshire
Social Media for Business, Business Success in Berkshire
Social Media for Business, Business Success in Berkshire
Social Media for Business, Business Success in Berkshire
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Social Media for Business, Business Success in Berkshire

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This is a presentation delivered by Mike Robinson of Generate UK at the Business Success in Berkshire Event (#bsib).

This slide deck reviews Social Media in business and in particularly how small businesses could leverage Social Media better.

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  • Essentially the same as meeting up but in a virtual space… this has not changed too much now if you think about it.
  • We still do this… but online.
  • Because it works…
  • Because it works…
  • 2012 – The year of the Socialympics
  • Do you fancy a bit of this? We could all do with this?
  • The fundamentals of marketing remain… it is still about planning and identifying, messaging etc
  • Social Media for Business, Business Success in Berkshire

    1. 1. SOCIAL MEDIA FOR YOUR BUSINESS PRESENTED BY Mike Robinson
    2. 2. SOCIAL MEDIAHISTORY
    3. 3. BEFORE THE INTERNETWE WOULDGATHER TOSHARE OUR PASSIONS
    4. 4. EARLY INTERNET WOULD INCLUDEMESSAGE BOARDS & CHAT ROOMS
    5. 5. NOWSOCIAL MEDIA IS
    6. 6. THAT’S ALL VERY WELL BUT HOW DO YOU MAKE SENSEOF IT ALL AS A BUSINESS?
    7. 7. IN PARTICULAR WHY DOBUSINESSES DO IT?
    8. 8. THE SHORT ANSWER ISBECAUSE IT WORKSSO LET’S EXPLORE HOW AND WHY
    9. 9. STATINFO
    10. 10. THE REASON THEYDO IT IS BECAUSE…
    11. 11. WE HAVE REACH LIKE NEVER BEFORE
    12. 12. CONNECT We have the ability to connectwith more people than at any time
    13. 13. BUT…(I HEAR YOU SAY)… QUIETLY UNDER YOUR BREATH
    14. 14. THEY WERE ALL BIGBUSINESSES WITH BIG BRANDS AND BIG BUDGETS?
    15. 15. THAT’S TRUE..SO LET’S LOOK AT THE BENEFITS THE BIG BOYS RECEIVE • THEIR COMPANY IS MORE • THE ONLINE CONVERSATIONS ACCESSIBLE ARE GOING TO HAPPEN ANYWAY, WHY NOT BE • SOCIAL MEDIA IS EXTENDING INVOLVED? THEIR ONLINE PROFILE • THEY ARE BENEFITING ON THE • SOCIAL MEDIA IS HELPING THEM SEARCH ENGINES TO BUILD TRUST AND EXTEND BRAND • THEY RECOGNISE THAT ONE INDIVIDUAL SAYING • THEY ARE GAINING INSIGHTS SOMETHING NICE IS THE INTO THEIR CUSTOMER EQUIVILENT OF WORD OF BEHAVIOURS MOUTH ADVERTISING AND REFERRAL • THEY ARE IDENTIFYING POTENTIAL BRAND ADVOCATES • THE “HOLY GRAIL”…. BRAND ENDORSEMENT.
    16. 16. WE COULD ALL DO WITH SOME OF THAT… RIGHT?
    17. 17. A SLIGHT TANGENT…DO YOU KNOW WHAT YOUR ONLINE AUTHORITY IS?
    18. 18. THESE GUYS DO..THEY WANT TO CONNECT WITH INFLUENCE
    19. 19. 1 / GETTING STARTED
    20. 20. 1 / ESTABLISH GOALS WRITE DOWN SPECIFIC GOALS AND OBJECTIVES DO YOUR HOMEWORK
    21. 21. 2 / LISTEN
    22. 22. 2 / LISTENLEARN ABOUT YOUR AUDIENCEWHO / WHAT / WHERE / HOW
    23. 23. 3 / BUILD
    24. 24. 3 / BUILD CHOOSE YOUR SOCIAL MEDIACHANNELS WISELY (THERE ARE MANY)
    25. 25. SET YOUR BASE WWWCORPORATE SITE / BLOGFACEBOOK PAGE ETC...
    26. 26. USE YOUR CHANNELS 27 27 27 0 0 0 WWW
    27. 27. USE YOUR CHANNELS 27 27 27 0 0 0 WWWTO ENGAGE & DRIVE TRAFFIC
    28. 28. 4 / ENGAGE
    29. 29. 4 / ENGAGEBUT HOW?
    30. 30. DON’T FORGETTO COMMENT! #SOCIAL WHAT DO YOU THINK? ASK QUESTIONS TAKE A LOOK & LET US KNOW... ...http://bit.ly/qq5Klb
    31. 31. LET’S LOOK AT SOME EXAMPLES (THESE ARE NOT BIG BIG COMPANIES WITH BIG BIG BUDGETS)
    32. 32. Supports email campaigns
    33. 33. Fake Blog from L ‘Oreal
    34. 34. Tools to use
    35. 35. OK… LET’S BEGINTO WRAP THIS UP
    36. 36. The bits to take away• It’s not about the hard sale.• It’s definitely not magic beans…• Take part, be positive, have fun..• Focus on what you enjoy most or comes naturally.• Take small steps and consider a regime.• I have best practice guidelines for Facebook/Twitter/LinkedIn
    37. 37. ANY QUESTIONS?(Don’t forget to connect)

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