×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Bringing brands & stories to life through transmedia creativity

by Head of Creative and Interactive at Ahimsa Media on Aug 20, 2012

  • 4,244 views

Transmedia can take many different forms and can require highly varying budgets, some of which are unattainable to smaller brands and many creative projects. In this session, we will be exploring ...

Transmedia can take many different forms and can require highly varying budgets, some of which are unattainable to smaller brands and many creative projects. In this session, we will be exploring some grassroots transmedia initiatives for brand and storytelling properties, what we have learnt from them and what has made them successful. Our goal is to explore how we can all build digital and transmedia elements into our properties, no matter the budget that we are working with, by looking for creative solutions, learning to recognize the pitfalls, identifying which areas to place value, and understanding how to find and build audience. We will explore questions like, where to start, what to consider, and what makes one project successful in the digital / transmedia space where another fails (no matter the budget)?

Statistics

Views

Total Views
4,244
Views on SlideShare
978
Embed Views
3,266

Actions

Likes
2
Downloads
12
Comments
0

5 Embeds 3,266

http://www.scoop.it 3227
http://pinterest.com 21
http://translate.googleusercontent.com 11
https://si0.twimg.com 6
http://www.pinterest.com 1

Accessibility

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Bringing brands & stories to life through transmedia creativity Bringing brands & stories to life through transmedia creativity Presentation Transcript