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Fallon Brainfood: From Boring to Big Bang

...From Boring to Big Bang: How Causes Can Get Interesting And Get Attention From News and Newsfeeds . Presented at Strategy for Good Twin Cities, December 10, 2011. Aki Spicer, Director of Digital Strategy at Fallon Worldwide, challenges social entrepreneurs and non-profits with a framework for brainstorming their marketing initiatives into bigger, more "social" ideas.

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…From Boring to Big Bang
How Causes Can Get Interesting And Get Attention From News and Newsfeeds


Strategy For Good, Twin Cities
#S4GMPLS
December 10, 2011
Hi. I'm Aki Spicer.


                      Director of Digital Strategy
                      Veteran Planning Director
                      @nexus of consumer culture and technology
                      Blogger, Author, User
                      Adjunct Professor, University of Minnesota
                      Co-Founding "Officer of Good" for Planning For Good
                      Forging a “post-digital” approach
                      Ushering advertising into the age of participation
Fallon Brainfood: From Boring to Big Bang
Fallon Brainfood: From Boring to Big Bang
Everybody wants to know the secret…
{Interestingness}
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