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Transformat lab presentation

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Talk given to participants in the European Media Programme's Transmedia Lab at Newport College, June 2012

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Transformat lab presentation

  1. 1. Pitching and Presentations artist citizen Frank Boyd Unexpected M edia entrepreneur
  2. 2. multimedia labs innovative interactive projects for commercial markets
  3. 3. emergent groan zone thinking the brief selection Going Straits ofCloud of Funnel Concept large NecessityPotential of Focus convergent evaluation thinking divergent brainstorming thinking mapping
  4. 4. artist citizen entrepreneur
  5. 5. interdisciplinary collaboration
  6. 6. idea generation
  7. 7. idea market
  8. 8. project development
  9. 9. pitching
  10. 10. industry dialogue
  11. 11. public dissemination
  12. 12. meetmarket
  13. 13. artist citizen entrepreneur
  14. 14. Format #1: the value proposition
  15. 15. SRI: value creation artist citizen develop a value proposition arrange a “wateringhole” pitch entrepreneur re-iterate
  16. 16. SRI “value proposition” artist citizen N - A- B- C Customer/Market NEEDS Compelling APPROACH Client BENEFITS entrepreneur Worldwide COMPETITION
  17. 17. “Watering Holes” support and encouragment for the champion brainstorming new ideas - new perspectives a source of knowledge market domain, technology, business models, customers a source of resources £££, Jungle Guides, colleagues, coachesa place to bring interdisciplinary skills
  18. 18. “Watering Holes” support and encouragment for the champion Brainstorming new ideas - new perspectives a source of knowledge market domain, technology, business models, customers a source of resources £££, Jungle Guides, colleagues, coachesa place to bring interdisciplinary skills rehearsal
  19. 19. Format #2: Personas and Scenario
  20. 20. user centred design artist citizen “making stuff people-shaped” entrepreneur
  21. 21. uxd: user-centred design
  22. 22. user story: personas
  23. 23. user story: scenarios
  24. 24. five stories artist citizen story story platform story user story impact story entrepreneur money story
  25. 25. artist citizenfrank.boyd@unexpectedmedia.com entrepreneur

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